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Does Brand Loyalty Mediate Brand Equity Outcomes?

https://doi.org/10.1080/10696679.1999.11501835
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/bf02723310openalex-snapshot
Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit
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Harvard business review
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Using simultaneous latent structure models to analyze group differences: Exploratory analysis of buying style items
inferredcites →https://doi.org/10.1016/0148-2963(84)90017-1openalex-snapshot
Measures of brand attitude: Are cognitive structure approaches really needed?
inferredcites →https://doi.org/10.1016/0148-2963(95)00008-gopenalex-snapshot
Does an absence of brand equity generalize across product classes?
inferredcites →https://doi.org/10.1016/s0148-2963(96)00144-0openalex-snapshot
Consumption Emotion and Perceived Risk: A Macro-Analytic Approach
inferredcites →https://doi.org/10.1037/0003-066x.35.2.151openalex-snapshot
Feeling and thinking: Preferences need no inferences.
inferredcites →https://doi.org/10.1080/00218499.1996.12466633openalex-snapshot
Understanding, Measuring, and Using Brand Equity
inferredcites →https://doi.org/10.1080/00218499.1996.12466634openalex-snapshot
Brand Loyalty: The Link between Attitude and Behavior
inferredcites →https://doi.org/10.1080/00218499.1997.12520094openalex-snapshot
Differentiation or Salience
inferredcites →https://doi.org/10.1080/00218499.1997.12520096openalex-snapshot
What Do You Want Your Brand To Be When It Grows Up: Big and Strong?
inferredcites →https://doi.org/10.1080/00913367.1995.10673481openalex-snapshot
Brand Equity, Brand Preference, and Purchase Intent
inferredcites →https://doi.org/10.1086/209040openalex-snapshot
Characteristics of Mexican American Consumers
inferredcites →https://doi.org/10.1177/002224295902400208openalex-snapshot
A New Way to Determine Buying Decisions
inferredcites →https://doi.org/10.1177/002224297003400404openalex-snapshot
Brand Assortment and Consumer Brand Choice
inferredcites →https://doi.org/10.1177/002224299005400307openalex-snapshot
Double Jeopardy Revisited
inferredcites →https://doi.org/10.1177/002224376400100304openalex-snapshot
The Development of Brand Loyalty
inferredcites →https://doi.org/10.1177/002224376400100401openalex-snapshot
Why Does "Brand Loyalty" Vary over Products?
inferredcites →https://doi.org/10.1177/002224377301000101openalex-snapshot
Brand Loyalty Vs. Repeat Purchasing Behavior
inferredcites →https://doi.org/10.1177/002224377901600408openalex-snapshot
Consumer Reactions to Explicit Brand Comparisons in Advertisements
inferredcites →https://doi.org/10.1177/002224378201900415openalex-snapshot
A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and Behavior
inferredcites →https://doi.org/10.1177/002224378502200208openalex-snapshot
Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?
inferredcites →https://doi.org/10.1177/002224379202900302openalex-snapshot
The Effects of Brand Extensions on Market Share and Advertising Efficiency
inferredcites →https://doi.org/10.1177/002224379303000407openalex-snapshot
Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing
inferredcites →https://doi.org/10.1177/0092070394222001openalex-snapshot
Customer Loyalty: Toward an Integrated Conceptual Framework
inferredcites →https://doi.org/10.1177/0092070394222007openalex-snapshot
Double Jeopardy in Television Program Choice
inferredcites →https://doi.org/10.2307/1250571openalex-snapshot
The Theory of Buyer Behavior
inferredcites →https://doi.org/10.2307/1252048openalex-snapshot
Managing Brand Equity: Capitalizing on the Value of a Brand Name
inferredcites →https://doi.org/10.2307/1252054openalex-snapshot
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
inferredcites →https://doi.org/10.2307/2091444openalex-snapshot
Formal Theories of Mass Behavior.
inferredcites →https://doi.org/10.2307/3150012openalex-snapshot
Risk Taking and Information Handling in Consumer Behavior
inferredcites →https://doi.org/10.2307/3150644openalex-snapshot
Brand Loyalty: Measurement and Management
inferredcites →https://doi.org/10.2307/3150973openalex-snapshot
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
inferredcites →https://doi.org/10.2307/3151727openalex-snapshot
A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and Behavior
inferredcites →https://doi.org/10.2307/3152199openalex-snapshot
A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
inferredcites →https://doi.org/10.2307/3172692openalex-snapshot
Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing
inferredcites →https://doi.org/10.2307/41165845openalex-snapshot
Measuring Brand Equity Across Products and Markets
inferredcites →https://doi.org/10.4324/9780429269103-14openalex-snapshot
Structural Equation Modeling

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Characteristics of Social Media Content and Their Effects on Restaurant Patrons
inferred← citeshttps://doi.org/10.3390/systems13020079openalex-snapshot
Effects of AI Virtual Anchors on Brand Image and Loyalty: Insights from Perceived Value Theory and SEM-ANN Analysis
inferred← citeshttps://doi.org/10.34001/jmer.2021.12.02.2-21openalex-snapshot
Customer-Based Brand Equity in Indonesia's Higher Education Institution
inferred← citeshttps://doi.org/10.34208/ejmtsm.v4i3.2681openalex-snapshot
THE INFLUENCE OF BRAND SATISFACTION ON BRAND LOYALTY THROUGH EMOTIONAL BRAND ATTACHMENT AND BRAND LOVE AMONG SAMSUNG SMARTPHONE CUSTOMERS IN DKI JAKARTA
inferred← citeshttps://doi.org/10.35536/ljb.2019.v7.i2.a5openalex-snapshot
The Role of Price and Promotion in Creating Brand Equity
inferred← citeshttps://doi.org/10.3727/194344224x17065495994404openalex-snapshot
Developing Destination Brand Equity for Achieving Sustainable Destination Environment: S‐O‐R Theory to Influence Tourists’ Environment Responsible Behavior
inferred← citeshttps://doi.org/10.3895/s1808-04482010000100004openalex-snapshot
A IMPORTÂNCIA DA MARCA DE CERTIFICAÇÃO COMO ESTRATÉGIA DE MARKETING NA INDÚSTRIA DE ESQUADRIAS DE ALUMÍNIO PADRONIZADAS
inferred← citeshttps://doi.org/10.4018/979-8-3373-9680-4.ch010openalex-snapshot
Corporate Social Irresponsibility, Brand Hate, and Consumer Behaviors
inferred← citeshttps://doi.org/10.4018/ijcrmm.2019070101openalex-snapshot
Building a Strong Brand Equity in Pharmaceutical Industry
inferred← citeshttps://doi.org/10.47191/ijcsrr/v7-i8-42openalex-snapshot
The Effect of Gamification toward Customer Engagement in Shopee E-Commerce
inferred← citeshttps://doi.org/10.47197/retos.v37i37.71707openalex-snapshot
Análisis sociodemográfico de la percepción de marca en un servicio deportivo público: del target al buyer persona (Sociodemographic analysis of brand perception in a public sports service: from target to person buyer)
inferred← citeshttps://doi.org/10.5267/j.msl.2014.6.002openalex-snapshot
A study on examining interrelationships among customer satisfaction, loyalty, and switching intent in industrial food suppliers
inferred← citeshttps://doi.org/10.52932/jfm.vi1.424openalex-snapshot
Các yếu tố ảnh hưởng đến lòng trung thành thương hiệu của khách hàng đối với sản phẩm máy tính xách tay HP tại Thành phố Hồ Chí Minh
inferred← citeshttps://doi.org/10.52932/jfm.vi3.356openalex-snapshot
Exploring the effects of service quality on customer loyalty: An empirical study of Vinaphone
inferred← citeshttps://doi.org/10.52932/jfm.vi55.80openalex-snapshot
Ảnh hưởng của trải nghiệm thương hiệu đến chất lượng mối quan hệ và lòng trung thành khách hàng
inferred← citeshttps://doi.org/10.55041/ijsrem34586openalex-snapshot
A STUDY ON BRAND PREFERENCE OF MOBILE PHONES IN SELECTED CITIES OF KARNATAKA
inferred← citeshttps://doi.org/10.5539/ijbm.v10n3p81openalex-snapshot
Brand Equity-Consequence Relationship: Evidence from Automobile Industry
inferred← citeshttps://doi.org/10.5539/ijms.v3n3p56openalex-snapshot
The Impact of Distribution Intensity on Brand Preference and Brand Loyalty
inferred← citeshttps://doi.org/10.5585/rai.v4i1.81openalex-snapshot
AUTOMATED TELLER MACHINES’ ADOPTION: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL
inferred← citeshttps://doi.org/10.5805/ksci.2011.13.2.215openalex-snapshot
A Study on Visual Merchandising Effectiveness: Focused on the Differences in Effectiveness according to Merchandise Class
inferred← citeshttps://doi.org/10.5850/jksct.2010.34.2.242openalex-snapshot
A Study on the Experiential Marketing Effect on Brand Equity - Focus on Brand Ambassador for Public Relations -
inferred← citeshttps://doi.org/10.5850/jksct.2013.37.7.935openalex-snapshot
The Effects of Luxury Brand Marketing Activities on the Formation of Customer-Based Brand Equity
inferred← citeshttps://doi.org/10.58683/sp.576openalex-snapshot
The Effect of CSR on Restaurants’ Brand Image and Customers’ Brand Attitudes as Evidenced by Their Purchase Intentions
inferred← citeshttps://doi.org/10.58837/chula.the.2016.400openalex-snapshot
ประสบการณ ความไววางใจ และความภกดตอตราสนคาของผใชบรการในธรกจสายการบนของไทย
inferred← citeshttps://doi.org/10.5897/ajbm12.236openalex-snapshot
Effects of perceived quality and satisfaction on brand loyalty in China: The moderating effect of customer orientation
inferred← citeshttps://doi.org/10.5901/mjss.2016.v7n2s2p164openalex-snapshot
The Relative Contribution of Brand Love and Country Image towards the Formation of Brand Equity
inferred← citeshttps://doi.org/10.5958/2229-4503.2022.00005.4openalex-snapshot
A review of literature of antecedents of brand loyalty
inferred← citeshttps://doi.org/10.70675/083ee322z81f1z4fedzba88zb1c68888960aopenalex-snapshot
Conceptualisation et modélisation du capital mode : une application aux marques de luxe
inferred← citeshttps://doi.org/10.7233/jksc.2024.74.4.104openalex-snapshot
Impact of Virtual Human Announcement Timing on Brand Affect and Trust
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