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Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1080/00218499.1994.12466973openalex-snapshot
Point of View: Ambush Marketing: Immoral or Imaginative Practice?
inferredcites →https://doi.org/10.1080/00913367.1987.10673055openalex-snapshot
Sponsorship: An Important Component of the Promotions Mix
inferredcites →https://doi.org/10.1080/02650487.1984.11105012openalex-snapshot
Sponsorship Works Differently from Advertising
inferredcites →https://doi.org/10.1080/02650487.1987.11107030openalex-snapshot
Corporate Objectives in Sports Sponsorship
inferredcites →https://doi.org/10.1080/02650487.1989.11107119openalex-snapshot
The Evaluation of Sports Sponsorships
inferredcites →https://doi.org/10.1080/02650487.1991.11104431openalex-snapshot
The Links Between Objectives and Function in Organizational Sponsorship
inferredcites →https://doi.org/10.1080/02650487.1991.11104432openalex-snapshot
The Role of Sponsorship in the Marketing Communications Mix
inferredcites →https://doi.org/10.1080/02650487.1992.11104507openalex-snapshot
The Corporate (Sports) Sponsor
inferredcites →https://doi.org/10.1080/02650487.1992.11104508openalex-snapshot
Motivations for Australian Expenditure on Sponsorship—An Analysis
inferredcites →https://doi.org/10.1300/j057v01n04_05openalex-snapshot
Sponsorship Management and Evaluation
inferredcites →https://doi.org/10.2307/41165238openalex-snapshot
Corporate Philanthropy: A Strategic Approach to the Bottom-Line
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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The Question of Sponsorship Effectiveness
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The effectiveness of online sponsorship
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