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The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments
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inferred← citeshttps://doi.org/10.1108/ajim-07-2022-0330openalex-snapshot
From internal to external information search: the role of information accessibility, information diagnosticity, and involvement
inferred← citeshttps://doi.org/10.1108/apjml-09-2025-1944openalex-snapshot
Fact-based versus emotion-based content: how influencers’ posts affect customer engagement during the stage of incrementally new product launch
inferred← citeshttps://doi.org/10.1108/bfj-08-2019-0589openalex-snapshot
On consumers’ use, brand preference and equity of sports nutrition products
inferred← citeshttps://doi.org/10.1108/ccij-08-2014-0055openalex-snapshot
The influence of green advertising during a corporate disaster
inferred← citeshttps://doi.org/10.1108/eb010254openalex-snapshot
Consumer Expertise for Selected Services
inferred← citeshttps://doi.org/10.1108/ejm-08-2019-0670openalex-snapshot
Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions
inferred← citeshttps://doi.org/10.1108/ejm-10-2020-0786openalex-snapshot
Feasible versus desirable market offerings: the role of choice set size
inferred← citeshttps://doi.org/10.1108/ijbm-11-2013-0138openalex-snapshot
Trust and risk-taking in a pension investment setting
inferred← citeshttps://doi.org/10.1108/ijchm-04-2025-0555openalex-snapshot
The moderating role of consumer knowledge structures in green advertising
inferred← citeshttps://doi.org/10.1108/ijchm-05-2018-0386openalex-snapshot
The effect of message framings and green practices on customers’ attitudes and behavior intentions toward green restaurants
inferred← citeshttps://doi.org/10.1108/ijchm-11-2017-0777openalex-snapshot
Transit advertising in corporate branding: a multilevel study
inferred← citeshttps://doi.org/10.1108/ijcthr-09-2015-0117openalex-snapshot
Choice overload in holiday destination choices
inferred← citeshttps://doi.org/10.1108/ijwbr-09-2015-0033openalex-snapshot
Further exploration of subjective knowledge in the wine sector
inferred← citeshttps://doi.org/10.1108/ijwbr-2012-0014openalex-snapshot
The impact of expert opinion in consumer perception of wines
inferred← citeshttps://doi.org/10.1108/jcm-02-2014-0878openalex-snapshot
Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships
inferred← citeshttps://doi.org/10.1108/jpbm-02-2021-3381openalex-snapshot
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
inferred← citeshttps://doi.org/10.1108/jpbm-05-2021-3470openalex-snapshot
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
inferred← citeshttps://doi.org/10.1108/mrr-01-2014-0022openalex-snapshot
Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector
inferred← citeshttps://doi.org/10.1108/nbri-11-2018-0063openalex-snapshot
When and why do negative reviews have positive effects?
inferred← citeshttps://doi.org/10.1108/s0885-2111(2013)0000015023openalex-snapshot
Consumer Knowledge and External Pre-Purchase Information Search: A Meta-Analysis of the Evidence
inferred← citeshttps://doi.org/10.1108/s1548-6435(2010)0000007010openalex-snapshot
Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
inferred← citeshttps://doi.org/10.1108/tr-04-2024-0317openalex-snapshot
Sonic branding in hospitality marketing
inferred← citeshttps://doi.org/10.1109/hicss.2000.926860openalex-snapshot
Financial data at corporate Web sites: do information clienteles matter?
inferred← citeshttps://doi.org/10.1109/icams.2010.5552860openalex-snapshot
Notice of Retraction: The impact of shared product knowledge and receivers' expertise on the e-commerce consumer purchasing decision
inferred← citeshttps://doi.org/10.1109/tpc.2012.2208392openalex-snapshot
Research Article Phishing Susceptibility: An Investigation Into the Processing of a Targeted Spear Phishing Email
inferred← citeshttps://doi.org/10.1109/tsmca.2005.850606openalex-snapshot
Interaction Effects of Consumers' Product Class Knowledge and Agent Search Strategy on Consumer Decision Making in Electronic Commerce
inferred← citeshttps://doi.org/10.1109/wi-iat.2011.28openalex-snapshot
A Computational Account of Potency Differences in eWOM Messages Involving Subjective Rank Expressions
inferred← citeshttps://doi.org/10.1111/1540-5885.t01-1-201002openalex-snapshot
The Impact of Communication Strategy on Launching New Products: The Moderating Role of Product Innovativeness
inferred← citeshttps://doi.org/10.1111/j.1467-6486.2008.00799.xopenalex-snapshot
Managerial (In)attention to Competitive Threats
inferred← citeshttps://doi.org/10.1111/j.1470-6431.2006.00499.xopenalex-snapshot
Consumer reaction to product recalls: factors influencing product judgement and behavioural intentions
inferred← citeshttps://doi.org/10.1111/j.1475-6773.2004.00213.xopenalex-snapshot
The Impact of Visit Frequency on the Relationship between Service Quality and Outpatient Satisfaction: A South Korean Study
inferred← citeshttps://doi.org/10.1111/j.1540-6520.2005.00071.xopenalex-snapshot
Prior Knowledge, Potential Financial Reward, and Opportunity Identification
inferred← citeshttps://doi.org/10.1111/j.1745-6606.1993.tb00740.xopenalex-snapshot
Perceived Time Pressure and Recommended Dietary Practices: The Moderating Effect of Knowledge of Nutrition
inferred← citeshttps://doi.org/10.1111/j.1745-6606.2007.00093.xopenalex-snapshot
The Effects of Summary Information on Consumer Perceptions of Mutual Fund Characteristics
inferred← citeshttps://doi.org/10.1111/joca.12028openalex-snapshot
Consumers' Optimism Bias and Responses to Risk Disclosures in Direct‐to‐Consumer ( DTC ) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy
inferred← citeshttps://doi.org/10.1111/joca.12141openalex-snapshot
Antecedents and Implications of Expiration Date Search Effort
inferred← citeshttps://doi.org/10.1145/158011.158138openalex-snapshot
The role of a natural language interface in diffusing computer assisted journalism
inferred← citeshttps://doi.org/10.1145/384150.384161openalex-snapshot
A web site design model for financial information
inferred← citeshttps://doi.org/10.1177/00222429221076840openalex-snapshot
The Context (In)Dependence of Low-Fit Brand Extensions
inferred← citeshttps://doi.org/10.1177/00222429241280224openalex-snapshot
Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals
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