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Relativism Revidivus: In Defense of Critical Relativism
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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Scientific Theories and Their Domains
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On Method in Consumer Research: A Critical Relativist Perspective
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Do We Need Critical Relativism? Comments on "On Method in Consumer Research"
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Relative to What-That is the Question: A Reply to Siegel
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Marketing, Scientific Progress, and Scientific Method
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Views of Progress: Separating the Pilgrims from the Rakes
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The Shaky Game
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Methodology and Industrial Networks
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Dealing with challenges to methodological pluralism: The paradigm problem, psychological resistance and cultural barriers
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The disciplinary dilemma of tourism studies
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Philosophising on the Elusiveness of Relationship Marketing Theory in Consumer Markets: A Case for Reassessing Ontological and Epistemological Assumptions
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Evaluating alternative research paradigms: A market‐oriented framework
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Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review
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Consumer Culture Theory (CCT): Twenty Years of Research
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Truth in Marketing Theory and Research
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For Reason and Realism in Marketing
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Truth and the Evolution of the Professions: A Comparative Study of “Truth in Advertising” and “True and Fair” Financial Statements in North America during the Progressive Era
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Reification and Realism in Marketing: In Defense of Reason
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For Truth and Realism in Management Research
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Position and potential of service-dominant logic - Evaluated in an ‘ism’ frame for further development
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Australia as a Holiday Destination
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A Case for Contrast as a Catalyst for Change
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La investigación científica en marketing
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The Philosophical Foundations of Marketing Research: For Scientific Realism and Truth
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Toward a Campbellian Realist Organization Science
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Le façonnement des marchés par les pratiques marketing routinières : une application au Social Media Management
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Perspectivas, avanços e resistências na produção de conhecimento em Marketing
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