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Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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Distraction, counterarguing and the internalization of attitude change
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Distraction and attitude change: A resolution
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The freezing and unfreezing of lay-inferences: Effects on impressional primacy, ethnic stereotyping, and numerical anchoring
inferredcites →https://doi.org/10.1016/0022-1031(85)90007-1openalex-snapshot
Access to attitude-relevant information in memory as a determinant of persuasion: The role of message attributes
inferredcites →https://doi.org/10.1016/s0022-5371(72)80006-9openalex-snapshot
Contextual prerequisites for understanding: Some investigations of comprehension and recall
inferredcites →https://doi.org/10.1016/s0065-2601(08)60122-7openalex-snapshot
Cognitive Theories of Persuasion
inferredcites →https://doi.org/10.1016/s0065-2601(08)60214-2openalex-snapshot
The Elaboration Likelihood Model of Persuasion
inferredcites →https://doi.org/10.1037//0022-3514.47.1.17openalex-snapshot
Memory for persuasive messages: A test of a schema-copy-plus-tag model.
inferredcites →https://doi.org/10.1037//0022-3514.52.5.871openalex-snapshot
Social stereotypes and information-processing strategies: The impact of task complexity.
inferredcites →https://doi.org/10.1037//0022-3514.59.1.5openalex-snapshot
On-line and memory-based modification of attitudes: Determinants of message recall-attitude change correspondence.
inferredcites →https://doi.org/10.1037/0022-3514.34.4.605openalex-snapshot
Communication modality as a determinant of message persuasiveness and message comprehensibility.
inferredcites →https://doi.org/10.1037/0022-3514.34.4.615openalex-snapshot
Speed of speech and persuasion.
inferredcites →https://doi.org/10.1037/0022-3514.37.1.97openalex-snapshot
Effects of message repetition and position on cognitive response, recall, and persuasion.
inferredcites →https://doi.org/10.1037/0022-3514.37.10.1915openalex-snapshot
Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.
inferredcites →https://doi.org/10.1037/0022-3514.39.5.752openalex-snapshot
Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
inferredcites →https://doi.org/10.1037/0022-3514.41.5.847openalex-snapshot
Personal involvement as a determinant of argument-based persuasion.
inferredcites →https://doi.org/10.1037/0022-3514.46.1.69openalex-snapshot
The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.
inferredcites →https://doi.org/10.1037/0022-3514.49.5.1129openalex-snapshot
Individual construct accessibility, person memory, and the recall-judgment link: The case of information overload.
inferredcites →https://doi.org/10.1037/0022-3514.53.1.30openalex-snapshot
Audience response as a heuristic cue in persuasion.
inferredcites →https://doi.org/10.1037/0033-295x.93.3.258openalex-snapshot
The relationship between memory and judgment depends on whether the judgment task is memory-based or on-line.
inferredcites →https://doi.org/10.1037/h0036202openalex-snapshot
Comprehensibility of persuasive arguments as a determinant of opinion change.
inferredcites →https://doi.org/10.1037/h0048153openalex-snapshot
The principle of congruity in the prediction of attitude change.
inferredcites →https://doi.org/10.1080/03637756909375604openalex-snapshot
The effects of disorganization and nonfluency on attitude change and source credibility
inferredcites →https://doi.org/10.1086/208528openalex-snapshot
Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond
inferredcites →https://doi.org/10.1086/208804openalex-snapshot
Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations
inferredcites →https://doi.org/10.1086/208954openalex-snapshot
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
inferredcites →https://doi.org/10.1086/208988openalex-snapshot
The Effect of Numbers on the Route to Persuasion
inferredcites →https://doi.org/10.1086/208994openalex-snapshot
Audience Involvement in Advertising: Four Levels
inferredcites →https://doi.org/10.1086/209085openalex-snapshot
Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity
inferredcites →https://doi.org/10.1086/209140openalex-snapshot
The Situational Importance of Recall and Inference in Consumer Decision Making
inferredcites →https://doi.org/10.1111/j.1467-6494.1976.tb00120.xopenalex-snapshot
Intelligence, comprehension, and opinion change1
inferredcites →https://doi.org/10.1146/annurev.ps.38.020187.003043openalex-snapshot
Attitudes And Attitude Change
inferredcites →https://doi.org/10.2307/2087772openalex-snapshot
Communication and Persuasion: Psychological Studies of Opinion Change.
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Effect of Bargaining in Electronic Commerce
inferred← citeshttps://doi.org/10.1080/12297119.2003.9707206openalex-snapshot
An Empirical Study on Emotional Intensity and the Influence of Product Involvement in the Context of the Integrative Framework
inferred← citeshttps://doi.org/10.1080/13218719.2012.727068openalex-snapshot
It's Not What She Says, It's How She Says It: The Influence of Language Complexity and Cognitive Load on the Persuasiveness of Expert Testimony
inferred← citeshttps://doi.org/10.1080/13527260050118676openalex-snapshot
Measuring word of mouth: the questions of who and when?
inferred← citeshttps://doi.org/10.1080/1352726042000228295openalex-snapshot
The effects of conditional indicative language on the comprehension and acceptance of advertising claims
inferred← citeshttps://doi.org/10.1080/13527266.2023.2177708openalex-snapshot
Visual metaphors in advertising: An interplay of visual structure, visual context, and conceptual tension
inferred← citeshttps://doi.org/10.1080/13669877.2019.1569100openalex-snapshot
Look who is warning: individual differences in motivation activation influence behaviors during disasters
inferred← citeshttps://doi.org/10.1080/15252019.2026.2707397openalex-snapshot
Which Ad Do You Want to View First? The Customization of In-Stream Ad Sequence
inferred← citeshttps://doi.org/10.1080/15456870.2022.2138389openalex-snapshot
Aristotle meets online endorsers – implications of ancient philosophy for modern marketing communications
inferred← citeshttps://doi.org/10.1080/17457289.2026.2649742openalex-snapshot
Suiting up or speaking out: analyzing candidate appearance & message complexity as heuristics for voter evaluation
inferred← citeshttps://doi.org/10.1080/23311908.2016.1264657openalex-snapshot
Jurors’ perceptions of scientific testimony: The role of gender and testimony complexity in trials involving DNA evidence
inferred← citeshttps://doi.org/10.1086/209248openalex-snapshot
The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation
inferred← citeshttps://doi.org/10.1086/209270openalex-snapshot
Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory
inferred← citeshttps://doi.org/10.1086/209298openalex-snapshot
Peripheral Persuasion and Brand Choice
inferred← citeshttps://doi.org/10.1086/209308openalex-snapshot
Consumer Covariation Judgments: Theory or Data Driven?
inferred← citeshttps://doi.org/10.1086/209368openalex-snapshot
The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions
inferred← citeshttps://doi.org/10.1086/209380openalex-snapshot
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
inferred← citeshttps://doi.org/10.1086/209395openalex-snapshot
The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke
inferred← citeshttps://doi.org/10.1086/209513openalex-snapshot
The Effect of Cultural Orientation on Persuasion
inferred← citeshttps://doi.org/10.1086/341575openalex-snapshot
Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion
inferred← citeshttps://doi.org/10.1086/383421openalex-snapshot
Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions
inferred← citeshttps://doi.org/10.1086/525503openalex-snapshot
How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money
inferred← citeshttps://doi.org/10.1086/657557openalex-snapshot
Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption
inferred← citeshttps://doi.org/10.1086/667782openalex-snapshot
Explanation Fiends and Foes: How Mechanistic Detail Determines Understanding and Preference
inferred← citeshttps://doi.org/10.1088/0963-6625/1/3/006openalex-snapshot
The credibility of information sources in West Germany after the Chernobyl disaster
inferred← citeshttps://doi.org/10.1093/ntr/ntr260openalex-snapshot
Beliefs of Stop Smoking Practitioners in United Kingdom on the Use of Nicotine Replacement Therapy for Smoking Reduction
inferred← citeshttps://doi.org/10.1108/02651331211277955openalex-snapshot
The influence of value perceptions on luxury purchase intentions in developed and emerging markets
inferred← citeshttps://doi.org/10.1108/03090569610130034openalex-snapshot
Advertising comedy in electronic drama
inferred← citeshttps://doi.org/10.1108/09593841111158374openalex-snapshot
Designing and theorizing the adoption of mobile technology‐mediated ethical consumption tools
inferred← citeshttps://doi.org/10.1108/10610420210430051openalex-snapshot
Comparing fixed price and discounted price strategies: the role of affect on evaluations
inferred← citeshttps://doi.org/10.1108/10610421011018365openalex-snapshot
Multiple brand alliances: a portfolio diversification perspective
inferred← citeshttps://doi.org/10.1108/10610421211215553openalex-snapshot
Consumer reaction to new package design
inferred← citeshttps://doi.org/10.1108/10610421311321022openalex-snapshot
Building brands through brand alliances: combining warranty information with a brand ally
inferred← citeshttps://doi.org/10.1108/13563280910998763openalex-snapshot
Advertising corporate social responsibility initiatives to communicate corporate image
inferred← citeshttps://doi.org/10.1108/19355181111124115openalex-snapshot
Consumer evaluation of continuous and discontinuous innovation
inferred← citeshttps://doi.org/10.1108/ijchm-03-2022-0291openalex-snapshot
Information enhancement or hindrance? Unveiling the impacts of user-generated photos in online reviews
inferred← citeshttps://doi.org/10.1108/itp-03-2017-0103openalex-snapshot
Can an apology change after-crisis user attitude? The role of social media in online crisis management
inferred← citeshttps://doi.org/10.1108/jcm-07-2020-3951openalex-snapshot
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
inferred← citeshttps://doi.org/10.1108/jcm-10-2014-1182openalex-snapshot
Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
inferred← citeshttps://doi.org/10.1108/jibr-02-2016-0010openalex-snapshot
The impact of attitudinal ambivalence on information processing and resistance to anti-smoking persuasion
inferred← citeshttps://doi.org/10.1108/jpbm-01-2016-1080openalex-snapshot
Corporate brands as brand allies
inferred← citeshttps://doi.org/10.1108/jpbm-06-2019-2442openalex-snapshot
Attractiveness, trustworthiness and expertise – social influencers’ winning formula?
inferred← citeshttps://doi.org/10.1108/jpbm-07-2016-1276openalex-snapshot
To tell or not to tell? The impact of communicating consumer participation in new product development
inferred← citeshttps://doi.org/10.1108/jpbm-10-2017-1610openalex-snapshot
I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back
inferred← citeshttps://doi.org/10.1108/jpbm-10-2018-2048openalex-snapshot
Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness
inferred← citeshttps://doi.org/10.1108/jsm-11-2013-0307openalex-snapshot
An examination of corporate social responsibility and processing fluency in a service context
inferred← citeshttps://doi.org/10.1108/mip-07-2020-0304openalex-snapshot
Impact of consumer innovativeness on really new product adoption
inferred← citeshttps://doi.org/10.1108/s1548-643520150000012002openalex-snapshot
Managing Brand Meaning through Celebrity Endorsement
inferred← citeshttps://doi.org/10.1108/sd.2013.05629baa.002openalex-snapshot
The innovation effect of user design: exploring consumers innovation perceptions of firms selling products designed by users
inferred← citeshttps://doi.org/10.1109/hicss.2008.138openalex-snapshot
Elaboration Likelihood in Knowledge Management: A Model and Experimental Test
inferred← citeshttps://doi.org/10.1109/hicss.2015.417openalex-snapshot
Do Social Media Privacy Policies Matter? Evaluating the Effects of Familiarity and Privacy Seals on Cognitive Processing
inferred← citeshttps://doi.org/10.1109/wecwis.1999.788207openalex-snapshot
Effect of bargaining in electronic commerce
inferred← citeshttps://doi.org/10.1111/1911-3846.12898openalex-snapshot
To read or to listen? Does disclosure delivery mode impact investors' reactions to managers' tone language?
inferred← citeshttps://doi.org/10.1111/bjso.12902openalex-snapshot
Elaboration moderates reliance on metacognitive assessments: The case of attitude certainty
inferred← citeshttps://doi.org/10.1111/etap.12079openalex-snapshot
Shouting from the Ivory Tower: A Marketing Approach to Improve Communication of Academic Research to Entrepreneurs
inferred← citeshttps://doi.org/10.1111/j.1467-8551.2012.00810.xopenalex-snapshot
It's Only Temporary: Time Frame and the Dynamics of Creative Project Teams
inferred← citeshttps://doi.org/10.1111/j.1467-9221.2008.00636.xopenalex-snapshot
It's Not Easy Being Green: Minor Party Labels as Heuristic Aids
inferred← citeshttps://doi.org/10.1111/j.1467-9450.2010.00863.xopenalex-snapshot
Influence of text cohesion on the persuasive power of expository text
inferred← citeshttps://doi.org/10.1111/j.1468-2885.1993.tb00078.xopenalex-snapshot
Conceptual and Methodological Issues in the Elaboration Likelihood Model of Persuasion: A Reply to the Michigan State Critics
inferred← citeshttps://doi.org/10.1111/j.1559-1816.2004.tb02547.xopenalex-snapshot
The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
inferred← citeshttps://doi.org/10.1111/j.1559-1816.2004.tb02563.xopenalex-snapshot
How the Defendant's Emotion Level Affects Mock Jurors' Decisions When Presentation Mode and Evidence Strength Are Varied1
inferred← citeshttps://doi.org/10.1111/j.1559-1816.2004.tb02793.xopenalex-snapshot
The Effects of Musical and Voice “Fit” on Responses to Advertisements1
inferred← citeshttps://doi.org/10.1111/j.1559-1816.2005.tb02170.xopenalex-snapshot
The Impact of Expert Testimony on Jurors' Decisions: Gender of the Expert and Testimony Complexity1
inferred← citeshttps://doi.org/10.1111/j.1559-1816.2010.00616.xopenalex-snapshot
What Matters in Social Accounts? The Roles of Account Specificity, Source Expertise, and Outcome Loss on Acceptance
inferred← citeshttps://doi.org/10.1111/j.1559-1816.2012.00916.xopenalex-snapshot
Does a Credible Source Also Need a Fearful Audience?
inferred← citeshttps://doi.org/10.1111/j.1745-6606.2000.tb00093.xopenalex-snapshot
Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism
inferred← citeshttps://doi.org/10.1111/joca.12007openalex-snapshot
Gravitation Toward Prior Performance in Mutual Fund Advertisings: Do Consumer Investors' Processing Abilities Account for Biased Information Processing?
inferred← citeshttps://doi.org/10.1123/ijsc.2022-0123openalex-snapshot
“They Just See Guys as Bodies”: Assessing Credibility of Injury Communication in the National Football League
inferred← citeshttps://doi.org/10.1142/s0219877020500169openalex-snapshot
Mindful and Mindless Anthropomorphism: How to Facilitate Consumer Comprehension Towards New Products
inferred← citeshttps://doi.org/10.1145/2467803.2467805openalex-snapshot
The persuasive power of PowerPoint® presentations
inferred← citeshttps://doi.org/10.1145/3757308.3757314openalex-snapshot
The Role of Digital Cues in Promoting Deliberate Processing of Online Product Reviews
inferred← citeshttps://doi.org/10.1146/annurev.psych.52.1.249openalex-snapshot
Consumer Research: In Search of Identity
inferred← citeshttps://doi.org/10.11606/d.12.2006.tde-15122006-091321openalex-snapshot
Role-play aplicado ao ensino da contabilidade: um estudo à luz dos estilos de aprendizagem e percepções discentes
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