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The Impact of Interstimulus Interval and Background Silence on Recall
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1037//0033-295x.95.4.434openalex-snapshot
A model for interference and forgetting.
inferredcites →https://doi.org/10.1037//0278-7393.17.5.855openalex-snapshot
Interference and the representation of events in memory.
inferredcites →https://doi.org/10.1037//0278-7393.20.1.51openalex-snapshot
Reducing retroactive interference: An interference analysis.
inferredcites →https://doi.org/10.1037/0022-3514.37.1.97openalex-snapshot
Effects of message repetition and position on cognitive response, recall, and persuasion.
inferredcites →https://doi.org/10.1080/00218499.1991.12466788openalex-snapshot
Music and Information in Commercials: Their Effects with an Elderly Sample
inferredcites →https://doi.org/10.1080/00218499.1994.12466952openalex-snapshot
Recognition versus Recall
inferredcites →https://doi.org/10.1086/208954openalex-snapshot
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
inferredcites →https://doi.org/10.1086/208994openalex-snapshot
Audience Involvement in Advertising: Four Levels
inferredcites →https://doi.org/10.1086/209249openalex-snapshot
The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads
inferredcites →https://doi.org/10.1086/209265openalex-snapshot
Elaborating on Elaboration: The Distinction between Relational and Item- Specific Elaboration
inferredcites →https://doi.org/10.1086/209278openalex-snapshot
How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?
inferredcites →https://doi.org/10.1086/209412openalex-snapshot
Effects of Presentation Order and Communication Modality on Recall and Attitude
inferredcites →https://doi.org/10.1177/002224299305700409openalex-snapshot
The Effect of Background Music on Ad Processing: A Contingency Explanation
inferredcites →https://doi.org/10.1177/002224377601300406openalex-snapshot
Advertising Wearout: An Experimental Analysis
inferredcites →https://doi.org/10.1177/002224379002700308openalex-snapshot
Ease of Message Processing as a Moderator of Repetition Effects in Advertising
inferredcites →https://doi.org/10.2307/3172765openalex-snapshot
The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.2139/ssrn.869978openalex-extracted
How Vulnerable are Consumers to Blatant Persuasion Attempts?
inferred← citeshttps://doi.org/10.1002/acp.1199openalex-snapshot
The impact of background musical tempo and timbre congruity upon ad content recall and affective response
inferred← citeshttps://doi.org/10.1002/acp.1797openalex-snapshot
A Brief Pause between a Tagline and Brand Increases Brand Name Recognition and Preference
inferred← citeshttps://doi.org/10.1002/mar.20580openalex-snapshot
Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall
inferred← citeshttps://doi.org/10.1002/mar.20736openalex-snapshot
Music-Evoked Images: Music that Inspires Them and Their Influences on Brand and Message Recall in the Short and the Longer Term
inferred← citeshttps://doi.org/10.1007/978-3-658-18731-6_14openalex-snapshot
Investigating the Influence of Musical Congruity in Higher Education Advertising: A Genre Congruity Perspective
inferred← citeshttps://doi.org/10.1016/b978-0-443-13581-1.00005-4openalex-snapshot
The multisensory consumer
inferred← citeshttps://doi.org/10.1016/j.jbusres.2023.114033openalex-snapshot
Silence in the consumer experience: A conceptualization and research agenda
inferred← citeshttps://doi.org/10.1017/s0021849903030319openalex-snapshot
Factors Affecting Online Advertising Recall: A Study of Students
inferred← citeshttps://doi.org/10.1037//1076-898x.8.3.168openalex-snapshot
Salient stimuli in advertising: The effect of contrast interval length and type on recall.
inferred← citeshttps://doi.org/10.1080/02650487.2015.1037233openalex-snapshot
Effects of background music endings on consumer memory in advertising
inferred← citeshttps://doi.org/10.1086/649906openalex-snapshot
Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction
inferred← citeshttps://doi.org/10.1086/662614openalex-snapshot
When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
inferred← citeshttps://doi.org/10.1093/acprof:oso/9780199230143.003.0032openalex-snapshot
Music and Marketing
inferred← citeshttps://doi.org/10.1093/acprof:oso/9780199608157.003.0014openalex-snapshot
Music in television advertising and other persuasive media
inferred← citeshttps://doi.org/10.1093/oxfordhb/9780190691240.013.30openalex-snapshot
Music With the Message in Mind
inferred← citeshttps://doi.org/10.1093/oxfordhb/9780190691240.013.32openalex-snapshot
Musical Congruity in Advertising
inferred← citeshttps://doi.org/10.1108/ccij-06-2024-0106openalex-snapshot
The sound of persuasion: music’s impact in university advertising
inferred← citeshttps://doi.org/10.1108/ejm-09-2017-0609openalex-snapshot
Non-musical sound branding – a conceptualization and research overview
inferred← citeshttps://doi.org/10.1146/annurev.psych.57.102904.190136openalex-snapshot
Consumer Psychology: Categorization, Inferences, Affect, and Persuasion
inferred← citeshttps://doi.org/10.1177/1470593118787583openalex-snapshot
Listening to consumption: Towards a sonic turn in consumer research
inferred← citeshttps://doi.org/10.1207/s15327663jcp1303_08openalex-snapshot
Consumption Effort: The Mental Cost of Generating Utility and the Role of Consumer Energy Level in Ambitious Consumption
inferred← citeshttps://doi.org/10.1504/ijsmm.2011.040258openalex-snapshot
Exploring the effect of communication channels on sponsorship effectiveness: a case study of Super Bowl XLII
inferred← citeshttps://doi.org/10.1509/jmkr.40.4.468.19391openalex-snapshot
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
inferred← citeshttps://doi.org/10.2501/jar-41-3-49-58openalex-snapshot
Instrumental vs. Vocal Versions of Popular Music in Advertising
inferred← citeshttps://doi.org/10.70675/d59ee2b2z3b20z4bd2z9d90z6a0df79ec328openalex-snapshot
The consumption of silence in a world of noise : Conceptualization, functions, and values of silence in the consumer experience
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