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Retrospection Versus Anticipation: the Role of the Ad Under Retrospective and Anticipatory Self‐Referencing

https://doi.org/10.1086/209550
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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The effect of imagining an event on expectations for the event: An interpretation in terms of the availability heuristic
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Self-Referent Processing in Perceptions of Verbal and Visual Commercial Information
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Schemas and images as memory aids: Two modes of processing social information.
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The self-reference effect with imagery encoding.
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The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
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Self-complexity as a cognitive buffer against stress-related illness and depression.
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Imagining self and others: Reply to Brown, Keenan, and Potts.
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Two self-reference effects: The importance of distinguishing between self-descriptiveness judgments and autobiographical retrieval in self-referent encoding.
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Self-schemata and processing information about the self.
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The self-reference effect in memory: A meta-analysis.
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Self-discrepancy: A theory relating self and affect.
inferredcites →https://doi.org/10.1037/0096-3445.117.4.371openalex-snapshot
Phenomenal characteristics of memories for perceived and imagined autobiographical events.
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Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects
inferredcites →https://doi.org/10.1086/209432openalex-snapshot
Effects of Self-Referencing on Persuasion
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What Is Episodic Memory?
inferredcites →https://doi.org/10.1146/annurev.ps.38.020187.001503openalex-snapshot
The Dynamic Self-Concept: A Social Psychological Perspective
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The Information Processing of Coordinated Media Campaigns
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Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
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Self-Complexity and Affective Extremity: Don't Put All of Your Eggs in One Cognitive Basket
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Scripts, Plans, Goals, and Understanding: An Inquiry into Human Knowledge Structures
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The mental representation of trait and autobiographical knowledge about the self

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