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Sponsorship-Linked Marketing: The Role of Articulation in Memory

https://doi.org/10.1086/508436
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas
inferredcites →https://doi.org/10.1002/1520-6793(200102)18:2<123::aid-mar1002>3.0.co;2-3openalex-snapshot
Market prominence biases in sponsor identification: Processes and consequentiality
inferredcites →https://doi.org/10.1002/1520-6793(200102)18:2<167::aid-mar1004>3.0.co;2-iopenalex-snapshot
Sponsorship and recall of sponsors
inferredcites →https://doi.org/10.1006/jmla.2001.2833openalex-snapshot
How Can the Same Type of Prior Knowledge Both Help and Hinder Recall?
inferredcites →https://doi.org/10.1016/s0022-5371(81)90138-9openalex-snapshot
Relational and item-specific information in memory
inferredcites →https://doi.org/10.1037/0033-295x.105.2.299openalex-snapshot
Interpreting the influence of implicitly activated memories on recall and recognition.
inferredcites →https://doi.org/10.1080/00218499.1996.12466501openalex-snapshot
Sponsorship: From Management Ego Trip to Marketing Success
inferredcites →https://doi.org/10.1080/00913367.2001.10673636openalex-snapshot
Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity
inferredcites →https://doi.org/10.1080/00913367.2004.10639151openalex-snapshot
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
inferredcites →https://doi.org/10.1080/00913367.2005.10639194openalex-snapshot
SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX
inferredcites →https://doi.org/10.1086/208556openalex-snapshot
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
inferredcites →https://doi.org/10.2307/1252054openalex-snapshot
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
inferredcites →https://doi.org/10.2307/3152078openalex-snapshot
Relatedness, Prominence, and Constructive Sponsor Identification
inferredcites →https://doi.org/10.2501/jar-41-1-17-31openalex-snapshot
The Value of Winning in Motorsports: Sponsorship-linked Marketing
inferredcites →https://doi.org/10.3758/bf03198415openalex-snapshot
Target similarity effects: Support for the parallel distributed processing assumptions

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Attenuation of negative sponsorship effects in the context of rival sports teams’ fans
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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
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When does sponsorship-related content engage fans? Evidence from football clubs on Instagram
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Does ambushing pay off?
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Demonstrating and communicating artificial intelligence brand capabilities: Amazon Web Services sponsorship with the National Football League
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Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball
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The effect of sponsorship purpose articulation on fit: moderating role of mission overlap
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Beyond a simple yes or no: using signal detection theory to measure sponsorship identification accuracy
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CSR in sport sponsorship consumers' perceptions of a sponsoring brand's CSR
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Examining confirmation biases: implications of sponsor congruency
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Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising
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New jerseys: exploring the influence of NBA team jersey sponsorships on teams and sponsors
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The effect of articulated sports sponsorship on recall and visual attention to the brand
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Sponsorship and CSR: is there a link? A conceptual framework
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Understanding consumer attitudes in cause-brand alliances in sports: the role of sport entity attitudes
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The effect of quality and leverage on the image transfer model: the moderating role of involvement
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Increasing sponsorship effectiveness through brand experience
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Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context
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Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans
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Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit
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Unlocking the power of multidimensional ratings: empirical analyses and designs from mediation models
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Leveraging social media to enhance recruitment effectiveness
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Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
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The effects of second screen use on sponsor brand awareness: a dual coding theory perspective
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Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League
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The significance of a sponsored event on lesser-known brands in a competitive environment
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The impact of brand experience on the memory formation
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The gladiatorial sponsorship arena: how ambushing impacts memory
inferred← citeshttps://doi.org/10.1108/mip-10-2017-0228openalex-snapshot
Sponsees: the silent side of sponsorship research
inferred← citeshttps://doi.org/10.1108/sbm-03-2021-0034openalex-snapshot
Not just intentions: predicting actual purchase behavior in sport sponsorship context
inferred← citeshttps://doi.org/10.1108/sbm-09-2011-0075openalex-snapshot
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship
inferred← citeshttps://doi.org/10.1108/sbm-11-2020-0119openalex-snapshot
Added value for sponsors: a study of network in football 2011–2018
inferred← citeshttps://doi.org/10.1108/sbm-12-2021-0148openalex-snapshot
Unlocking the black box of sponsorship in participant-based sport
inferred← citeshttps://doi.org/10.1109/icmss.2010.5576871openalex-snapshot
Effectiveness of Sponsorships in Niche Communities Online: A Preliminary Study
inferred← citeshttps://doi.org/10.1111/add.12727openalex-snapshot
Vested interests in addiction research and policy. Alcohol brand sponsorship of events, organizations and causes in the United States, 2010-2013
inferred← citeshttps://doi.org/10.1123/jsm.2013-0167openalex-snapshot
Subconscious (Un)Attachment to a Sponsor: An Irrational Effect of Facility Naming Rights
inferred← citeshttps://doi.org/10.1123/jsm.2013-0257openalex-snapshot
#Sponsoring the #FrenchOpen: An Examination of Social Media Buzz and Sentiment
inferred← citeshttps://doi.org/10.1123/jsm.2013-0292openalex-snapshot
Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis
inferred← citeshttps://doi.org/10.1123/jsm.2014-0056openalex-snapshot
Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research Synthesis
inferred← citeshttps://doi.org/10.1123/jsm.2014-0122openalex-snapshot
What Drives Ambush Marketer Misidentification?
inferred← citeshttps://doi.org/10.1123/jsm.2015-0051openalex-snapshot
Athletes’ Transgressions and Sponsor Evaluations: A Focus on Consumers’ Moral Reasoning Strategies
inferred← citeshttps://doi.org/10.1123/jsm.2015-0358openalex-snapshot
From Assessment to Purchase: A Three-Stage Model of the Marketing Funnel in Sponsorship Activities
inferred← citeshttps://doi.org/10.1123/jsm.2017-0149openalex-snapshot
Exploring the Patterns of Dual Attitude Changes in the Context of Athlete Endorsement: The Interplay of Fit, Evaluative Conditioning, and Introspection Focus
inferred← citeshttps://doi.org/10.1123/jsm.2017-0271openalex-snapshot
Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements
inferred← citeshttps://doi.org/10.1123/jsm.2017-0290openalex-snapshot
Improved Articulation of Incongruent Sponsor–Property Partnerships Using Analogy
inferred← citeshttps://doi.org/10.1123/jsm.2019-0401openalex-snapshot
The Role of Team Identification on the Sponsorship Articulation–Fit Relationship
inferred← citeshttps://doi.org/10.1123/jsm.27.4.288openalex-snapshot
Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
inferred← citeshttps://doi.org/10.11606/d.39.2017.tde-13022017-120037openalex-snapshot
Identificação dos perfis de patrocinadores que agregam mais valor aos eventos de corrida de rua: um estudo na visão dos consumidores do esporte
inferred← citeshttps://doi.org/10.11606/d.96.2019.tde-26092019-112825openalex-snapshot
Neuromarketing aplicado ao patrocínio esportivo: estudo experimental com eletroencefalografia (EEG) sobre a atitude de torcedores com o patrocinador em diferentes desempenhos da equipe patrocinada
inferred← citeshttps://doi.org/10.1177/0022242918807673openalex-snapshot
The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
inferred← citeshttps://doi.org/10.1177/0022242919831672openalex-snapshot
The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance
inferred← citeshttps://doi.org/10.1177/0047287517706262openalex-snapshot
A Meeting of the Minds: Exploring the Core–Periphery Structure and Retrieval Paths of Destination Image Using Social Network Analysis
inferred← citeshttps://doi.org/10.1177/0193723517731876openalex-snapshot
Warmth, Competence, and Willingness to Donate: How Perceptions of Partner Organizations Affect Support of Corporate Social Responsibility Initiatives in Professional Sport
inferred← citeshttps://doi.org/10.1177/076737011102600203openalex-snapshot
Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure
inferred← citeshttps://doi.org/10.1177/0767370113499499openalex-snapshot
Mémorisation des parrains : l’influence de la congruence du parrainage réexaminée à l’aide du modèle de flexibilité de l’encodage
inferred← citeshttps://doi.org/10.1177/0893318919897059openalex-snapshot
Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships, Created Fit Messages, and Activist Evaluations
inferred← citeshttps://doi.org/10.1177/106169341502400106openalex-snapshot
Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values
inferred← citeshttps://doi.org/10.1177/106169341502400304openalex-snapshot
The Impact of Fan Identification, Purchase Intentions, and Sponsorship Awareness on Sponsors’ Share of Wallet
inferred← citeshttps://doi.org/10.1177/106169341602500405openalex-snapshot
It Works Two Ways: Impacts of Sponsorship Alliance upon Sport and Sponsor Image
inferred← citeshttps://doi.org/10.1177/205157071102600204openalex-snapshot
Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure
inferred← citeshttps://doi.org/10.1177/2051570713511915openalex-snapshot
Sponsor memorization: The influence of sponsorship congruence re-examined from an encoding flexibility perspective
inferred← citeshttps://doi.org/10.1177/2158244012468139openalex-snapshot
Memory of Sponsorship-Linked Marketing Communications
inferred← citeshttps://doi.org/10.1177/21582440251336581openalex-snapshot
Sustaining Low-Native-Fit Sponsorship Through Analogical Articulation with Functional Attributes
inferred← citeshttps://doi.org/10.1177/2167479519894691openalex-snapshot
Separating Perceptions of Kaepernick From Perceptions of His Protest: An Analysis of Athlete Activism, Endorsed Brand, and Media Effects
inferred← citeshttps://doi.org/10.1177/21674795261429929openalex-snapshot
Competent Singles and Warm Teams: The Congruence Effect of Endorser Type and Advertising Appeal in Sport Advertising Communication
inferred← citeshttps://doi.org/10.1177/2277975219871341openalex-snapshot
The Impact of Team Association on Attendees’ Product Knowledge and Purchase Intentions: A Case of Indian Premier League
inferred← citeshttps://doi.org/10.1186/1471-2458-14-1242openalex-snapshot
Maintaining relevance: an evaluation of health message sponsorship at Australian community sport and arts events
inferred← citeshttps://doi.org/10.14400/jdc.2014.12.5.149openalex-snapshot
The Effect of Sponsorship Articulation and Moderating Effect of Articulation Type & Thinking Style
inferred← citeshttps://doi.org/10.1504/ijsmm.2014.073207openalex-snapshot
Consumer responses to on-site Olympic sponsorship activation: the impact of interactivity, emotions, and perceived image fit on brand attitude formation
inferred← citeshttps://doi.org/10.1509/jm.16.0082openalex-snapshot
Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
inferred← citeshttps://doi.org/10.1509/jm.17.0360openalex-snapshot
The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
inferred← citeshttps://doi.org/10.15294/active.v9i2.38117openalex-snapshot
The Impact of Social Media and The Presence of Fans at A Sports Event to Attract Private Sector Sponsors
inferred← citeshttps://doi.org/10.15488/9802openalex-snapshot
Erfassung der Effektivität von Sportsponsoring als Marketingkommunikationsinstrument auf der impliziten und expliziten Verarbeitungsebene von Konsumenten als Handlungsgrundlage für operative und strategische Managemententscheidungen
inferred← citeshttps://doi.org/10.1590/1413-2311.159.60653openalex-snapshot
OS EFEITOS DA IDENTIFICAÇÃO REGIONAL NO VALOR DA MARCA DO PATROCINADOR ESPORTIVO
inferred← citeshttps://doi.org/10.1590/1807-7692bar2015140059openalex-snapshot
The effect of simultaneous sponsorship of rival football teams
inferred← citeshttps://doi.org/10.1590/s0034-759020180602openalex-snapshot
CEGUERA AL PATROCINADOR: APLICACIÓN A CARTELES DE EVENTOS DEPORTIVOS
inferred← citeshttps://doi.org/10.17722/ijme.v3i1.118openalex-snapshot
The Connection between Self concept (Actual self Congruence & Ideal Self congruence) on Brand Preferences
inferred← citeshttps://doi.org/10.19030/jabr.v30i6.8892openalex-snapshot
Achieving Relational Objectives Through Sponsorship
inferred← citeshttps://doi.org/10.21121/eab.2016116584openalex-snapshot
Vodafone un Marka Kişiliği: Beşiktaş Taraftarı, Rakip Takım Taraftarları ve Takım Tutmayanların Algılarındaki Fark Üzerine Bir Araştırma
inferred← citeshttps://doi.org/10.2139/ssrn.2733019openalex-snapshot
Measuring Event-Brand Congruence
inferred← citeshttps://doi.org/10.22146/jh.v27i1.6406openalex-snapshot
DESIRE AND PLEASURE IN THE BRANDED REALITY SHOW AS A DISCURSIVE PSYCHOANALYSIS
inferred← citeshttps://doi.org/10.23860/diss-an-jiyoon-2019openalex-snapshot
ALEXA OR ALEX? GENDERED TECHNOLOGY’S INFLUENCE ON CONSUMER JUDGMENTS
inferred← citeshttps://doi.org/10.24123/jbt.v4i1.2404openalex-snapshot
Sponsorship dalam Menciptakan Sikap Merek
inferred← citeshttps://doi.org/10.24191/jibe.v5i2.14245openalex-snapshot
Event Sponsorship Factors Towards Purchasing Intention
inferred← citeshttps://doi.org/10.24985/kjss.2014.25.1.65openalex-snapshot
The Mediating Effect of Perceived Fit on the Sport Involvement and Sponsor Brand Equity in Mega Sporting Event Contexts
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