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The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/jcpy.1122openalex-snapshot
Creating Brand Meaning: A Review and Research Agenda
inferredcites →https://doi.org/10.1007/s11673-016-9702-8openalex-snapshot
Feeling Is Believing: Evaluative Conditioning and the Ethics of Pharmaceutical Advertising
inferredcites →https://doi.org/10.1037/0033-2909.127.6.853openalex-snapshot
Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning.
inferredcites →https://doi.org/10.1037/0033-2909.132.5.692openalex-snapshot
Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change.
inferredcites →https://doi.org/10.1037/a0014747openalex-snapshot
Implicit misattribution as a mechanism underlying evaluative conditioning.
inferredcites →https://doi.org/10.1037/a0026477openalex-snapshot
Dissociating contingency awareness and conditioned attitudes: Evidence of contingency-unaware evaluative conditioning.
inferredcites →https://doi.org/10.1037/a0029989openalex-snapshot
Implicit misattribution of evaluative responses: Contingency-unaware evaluative conditioning requires simultaneous stimulus presentations.
inferredcites →https://doi.org/10.1037/rev0000368openalex-snapshot
Higher-order conditioning: A critical review and computational model.
inferredcites →https://doi.org/10.1037/xge0001308openalex-snapshot
Does co-occurrence information influence evaluations beyond relational meaning? An investigation using self-reported and mouse-tracking measures of attitudinal ambivalence.
inferredcites →https://doi.org/10.1038/s44159-022-00102-7openalex-snapshot
An integrative review of dual- and single-process accounts of evaluative conditioning
inferredcites →https://doi.org/10.1080/02699931.2011.588687openalex-snapshot
Hating the cute kitten or loving the aggressive pit-bull: EC effects depend on CS–US relations
inferredcites →https://doi.org/10.1080/02699931.2013.843506openalex-snapshot
Simultaneous conditioning of valence and arousal
inferredcites →https://doi.org/10.1080/17470218.2014.939667openalex-snapshot
Attribute conditioning: Changing attribute-assessments through mere pairings
inferredcites →https://doi.org/10.1086/209217openalex-snapshot
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
inferredcites →https://doi.org/10.1086/322898openalex-snapshot
Two Ways of Learning Brand Associations
inferredcites →https://doi.org/10.1086/346254openalex-snapshot
Brand Synthesis: The Multidimensionality of Brand Knowledge
inferredcites →https://doi.org/10.1086/653656openalex-snapshot
Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
inferredcites →https://doi.org/10.1093/jcr/ucw043openalex-snapshot
Conceptualizing Consciousness in Consumer Research
inferredcites →https://doi.org/10.1093/jcr/ucx044openalex-snapshot
How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman
inferredcites →https://doi.org/10.1093/jcr/ucx124openalex-snapshot
Dissociating Controllable and Uncontrollable Effects of Affective Stimuli on Attitudes and Consumption
inferredcites →https://doi.org/10.1093/jcr/ucy026openalex-snapshot
Emotional Ability and Associative Learning: How Experiencing and Reasoning about Emotions Impacts Evaluative Conditioning
inferredcites →https://doi.org/10.1177/002224379603300306openalex-snapshot
An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning
inferredcites →https://doi.org/10.1177/002224379703400304openalex-snapshot
Dimensions of Brand Personality
inferredcites →https://doi.org/10.1177/01461672211044322openalex-snapshot
Attitudinal Effects of Stimulus Co-occurrence and Stimulus Relations: Paradoxical Effects of Cognitive Load
inferredcites →https://doi.org/10.1177/1088868314527832openalex-snapshot
The Role of Awareness in Attitude Formation Through Evaluative Conditioning
inferredcites →https://doi.org/10.1177/1088868318763261openalex-snapshot
Associative Attitude Learning: A Closer Look at Evidence and How It Relates to Attitude Models
inferredcites →https://doi.org/10.1177/1948550615599237openalex-snapshot
The Symmetric Nature of Evaluative Memory Associations
inferredcites →https://doi.org/10.1287/mnsc.2013.1749openalex-snapshot
Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal
inferredcites →https://doi.org/10.2307/1251163openalex-snapshot
The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach
inferredcites →https://doi.org/10.2307/1252054openalex-snapshot
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
inferredcites →https://doi.org/10.2307/3172670openalex-snapshot
The Impact of Feelings on Ad-Based Affect and Cognition
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.2139/ssrn.4590938openalex-extracted
Defining the Stimulus in S–R Interventions: On the Need to Embrace Theory and Organism in S–O–R
inferred← citeshttps://doi.org/10.1002/arcp.1098openalex-snapshot
Defining the stimulus in stimulus–response interventions: On the need to embrace theory and organism in stimulus–organism–response
inferred← citeshttps://doi.org/10.1007/s10660-025-10064-6openalex-snapshot
The effect of chatbots humanness and brand associations on consumer purchase intentions: an experimental approach
inferred← citeshttps://doi.org/10.1007/s11002-025-09801-6openalex-snapshot
How endorsers’ faces shape perceptions of brand warmth and competence
inferred← citeshttps://doi.org/10.1016/j.actpsy.2025.106130openalex-snapshot
The psychological impact of social media marketing on consumer willingness to pay for tech gadgets: A study on brand perception and decision-making
inferred← citeshttps://doi.org/10.1080/00913367.2024.2337428openalex-snapshot
Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes
inferred← citeshttps://doi.org/10.1080/02650487.2025.2529634openalex-snapshot
Exploring the potential of evaluative conditioning to alter attitudes towards gambling: a longitudinal study
inferred← citeshttps://doi.org/10.1080/0267257x.2024.2430672openalex-snapshot
Brand community protection through contested brand revival
inferred← citeshttps://doi.org/10.1080/10696679.2024.2380717openalex-snapshot
A theory of innovation diffusion: a simulation study
inferred← citeshttps://doi.org/10.1080/13527266.2026.2702997openalex-snapshot
Credibility and consumer-based brand equity: A multidimensional ‘between-within’ perspective in low involvement settings
inferred← citeshttps://doi.org/10.1086/740064openalex-snapshot
Unpacking Sixty Years of Research on Foreign Languages in Advertising: Inspiration from Linguistics for Consumer Language Research
inferred← citeshttps://doi.org/10.1093/heapro/daaf114openalex-snapshot
An analysis of social media strategies used to promote the e-cigarette brand Vuse
inferred← citeshttps://doi.org/10.1093/jcr/ucae001openalex-snapshot
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness
inferred← citeshttps://doi.org/10.1093/jcr/ucae008openalex-snapshot
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions
inferred← citeshttps://doi.org/10.1093/jcr/ucae070openalex-snapshot
Means-Goal Conflict and Novel Brand Choice
inferred← citeshttps://doi.org/10.1108/jpbm-03-2024-5022openalex-snapshot
A typology of brand knowledge associations projected in brand-generated signals
inferred← citeshttps://doi.org/10.1108/jpbm-03-2025-5889openalex-snapshot
Unpacking negative brand engagement: the role of brand and chatbot expectation violation
inferred← citeshttps://doi.org/10.1177/17470218241248138openalex-snapshot
Do uncontrolled processes contribute to evaluative learning? Insights from a new two-US process dissociation procedure and ambivalence measures
inferred← citeshttps://doi.org/10.4018/979-8-3693-1155-4.ch012openalex-snapshot
Proposal of a Structural Model to Analyze the Impact of Brand Trust on Consumer Adoption and Behavior With Chatbots
inferred← citeshttps://doi.org/10.4102/sajbm.v55i1.4625openalex-snapshot
Understanding Millennial relationships and consumption of no and low alcohol beer brands
inferred← citeshttps://doi.org/10.4185/rlcs-2025-2492openalex-snapshot
La presencia de marcas de moda en prime time. La Revuelta de TVE
inferred← citeshttps://doi.org/10.61194/ijmb.v4i1.923openalex-snapshot
Social Media Marketing and Repurchase Intentions in Sharia Hotels: The Mediating Influence of Brand Awareness
inferred← citeshttps://doi.org/10.63522/101010openalex-snapshot
AI Strategic Orientation and the B2B Social Media Brand Meaning Process: Antecedents, Consequences, and Outcomes
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