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The Effects of Partnership‐Based Cause‐Related Marketing Program on Consumers' Perceived Authenticity, Meaningfulness, and Supporting Behaviors: Moderating Roles of Perceived Pain and Calling
Verbraucherleitbilder, Konsumerlebnisse und die mentale Dimension des modernen Konsums. Zum Menschenbild der akademischen Verbrauchs- und Verbraucherforschung
Reducing feelings of xenophobia through cognitive effort: The role of market knowledge, collaborative consumption behavior, and affinity for technology interaction
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare
Minor adjustments lead to significant improvements: influence mechanism of construction safety sign information transmission efficiency in the Mandarin context based on information coding processing
Lorsque les enquêtés deviennent photographes. La photographie participative : caractéristiques, mise en œuvre et intérêt pour la recherche en marketing
Vers une meilleure compréhension de l’expérience incarnée du handicap : une investigation qualitative auprès de consommateurs atteints de troubles olfactifs
“You’ve branded yourself like a cow and shifted yourself into a different class”: Tattoos as symbols of liminality in the process of becoming an Ironman
“Something is missing”: Melancholia and belonging in collective consumption
showing the first 200 of 276
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