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Corporate marketing: apocalypse, advent and epiphany
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/0470029307.ch2openalex-snapshot
Social Identity in Industrial and Organizational Psychology: Concepts, Controversies and Contributions
inferredcites →https://doi.org/10.1007/s10551-006-9270-7openalex-snapshot
For or Against Corporate Identity? Personification and the Problem of Moral Agency
inferredcites →https://doi.org/10.1007/s10551-006-9271-6openalex-snapshot
An Analysis of Corporate Social Responsibility, Corporate Identity and Ethics Teaching in Business Schools
inferredcites →https://doi.org/10.1007/s10551-006-9273-4openalex-snapshot
Corporate Identity, Ethics and Reputation in Supplier–Buyer Relationships
inferredcites →https://doi.org/10.1007/s10551-006-9274-3openalex-snapshot
Corporate Identity of a Socially Responsible University – A Case from the Turkish Higher Education Sector
inferredcites →https://doi.org/10.1007/s10551-006-9276-1openalex-snapshot
Corporate Ethical Identity as a Determinant of Firm Performance: A Test of the Mediating Role of Stakeholder Satisfaction
inferredcites →https://doi.org/10.1007/s10551-006-9277-0openalex-snapshot
Mapping the Interface Between Corporate Identity, Ethics and Corporate Social Responsibility
inferredcites →https://doi.org/10.1007/s10551-006-9278-zopenalex-snapshot
The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics
inferredcites →https://doi.org/10.1016/0019-8501(86)90051-9openalex-snapshot
Managing your corporate images
inferredcites →https://doi.org/10.1016/0024-6301(93)90141-2openalex-snapshot
Developing your company image into a corporate asset
inferredcites →https://doi.org/10.1016/0363-8111(93)90003-uopenalex-snapshot
Image and substance: From symbolic to behavioral relationships
inferredcites →https://doi.org/10.1016/j.neuron.2004.09.019openalex-snapshot
Neural Correlates of Behavioral Preference for Culturally Familiar Drinks
inferredcites →https://doi.org/10.1016/s0024-6301(98)00074-0openalex-snapshot
Managing Corporate Image and Corporate Reputation
inferredcites →https://doi.org/10.1057/palgrave.bm.2550106openalex-snapshot
Corporate brands with a heritage
inferredcites →https://doi.org/10.1057/palgrave.crr.1540024openalex-snapshot
The Reputational Landscape
inferredcites →https://doi.org/10.1057/palgrave.crr.1540041openalex-snapshot
Part VII: Managing Reputation: Pursuing Everyday Excellence: Corporate identity: What of it, why the confusion, and what's next?
inferredcites →https://doi.org/10.1057/palgrave.crr.1540114openalex-snapshot
The Saliency of Olins' Visual Identity Structure in Relation to UK Companies Operating in Malaysia
inferredcites →https://doi.org/10.1057/palgrave.crr.1540129openalex-snapshot
From the Pentagon: A New Identity Framework
inferredcites →https://doi.org/10.1057/palgrave.crr.1540163openalex-snapshot
Comparing Corporate Reputations: League Tables, Quotients, Benchmarks, or Case Studies?
inferredcites →https://doi.org/10.1057/palgrave.crr.1540224openalex-snapshot
Promoting and Protecting Corporate Identity: The Importance of Organizational and Industry Context
inferredcites →https://doi.org/10.1080/00208825.2002.11043662openalex-snapshot
Of Identities Lost and Found
inferredcites →https://doi.org/10.1080/02650487.1984.11105000openalex-snapshot
Corporate Identity: Beyond the Visual Overstatements
inferredcites →https://doi.org/10.1080/0267257x.1989.9964088openalex-snapshot
A new approach to the corporate image management process
inferredcites →https://doi.org/10.1080/0267257x.2003.9728239openalex-snapshot
The Corporate Identity Management Process Revisited
inferredcites →https://doi.org/10.1093/oso/9780199241637.001.0001openalex-snapshot
Creating Corporate Reputations
inferredcites →https://doi.org/10.1108/02652329610119292openalex-snapshot
Corporate and generic identities: lessons from the Co‐operative Bank
inferredcites →https://doi.org/10.1108/02652329710175244openalex-snapshot
Managing the image of your bank: the glue that binds
inferredcites →https://doi.org/10.1108/03090560110381814openalex-snapshot
Corporate identity and corporate image revisited ‐ A semiotic perspective
inferredcites →https://doi.org/10.1108/03090560110382101openalex-snapshot
Corporate branding and corporate brand performance
inferredcites →https://doi.org/10.1108/03090560110694763openalex-snapshot
Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog
inferredcites →https://doi.org/10.1108/03090560110694772openalex-snapshot
Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia
inferredcites →https://doi.org/10.1108/03090560310477627openalex-snapshot
Corporate brands: what are they? What of them?
inferredcites →https://doi.org/10.1108/03090560310477636openalex-snapshot
The six conventions of corporate branding
inferredcites →https://doi.org/10.1108/03090560310477645openalex-snapshot
Core value‐based corporate brand building
inferredcites →https://doi.org/10.1108/03090560310477663openalex-snapshot
Corporate branding in the new economy
inferredcites →https://doi.org/10.1108/03090560610670025openalex-snapshot
Seven dimensions of corporate identity
inferredcites →https://doi.org/10.1108/03090560710752393openalex-snapshot
Identity studies: multiple perspectives and implications for corporate‐level marketing
inferredcites →https://doi.org/10.1108/03090560810853002openalex-snapshot
The organisation of integrated communications: toward flexible integration
inferredcites →https://doi.org/10.1108/03090560810862499openalex-snapshot
Principles of corporate rebranding
inferredcites →https://doi.org/10.1108/03090560810891055openalex-snapshot
Identity based views of the corporation
inferredcites →https://doi.org/10.1108/03090569710167574openalex-snapshot
Corporate identity: the concept, its measurement and management
inferredcites →https://doi.org/10.1108/13563280010357349openalex-snapshot
Practitioner perceptions of corporate reputation: an empirical investigation
inferredcites →https://doi.org/10.1108/13563280110381189openalex-snapshot
Corporate reputation: seeking a definition
inferredcites →https://doi.org/10.1108/13563280110381206openalex-snapshot
Measuring visual identity: a multi‐construct study
inferredcites →https://doi.org/10.1108/1356328031047553openalex-snapshot
Managing corporate identity: an integrative framework of dimensions and determinants
inferredcites →https://doi.org/10.1108/13563280710832524openalex-snapshot
Relationship outcomes as determinants of reputation
inferredcites →https://doi.org/10.1108/13563289910299292openalex-snapshot
Advancing and enhancing corporate reputation
inferredcites →https://doi.org/10.1108/13563289910299300openalex-snapshot
Corporate identity and corporate communications: the antidote to merger madness
inferredcites →https://doi.org/10.1108/13563289910299319openalex-snapshot
Multiplicity in corporate identity strategy
inferredcites →https://doi.org/10.1108/13563289910299328openalex-snapshot
Towards a definitive model of the corporate identity management process
inferredcites →https://doi.org/10.1108/ccij.2003.8.2.148.1openalex-snapshot
Corporate Reputation and Competitiveness
inferredcites →https://doi.org/10.1108/eb060635openalex-snapshot
Corporate identity: the concept, its measurement and management
inferredcites →https://doi.org/10.1108/eb060637openalex-snapshot
Visual identity: trappings or substance?
inferredcites →https://doi.org/10.1108/eb060639openalex-snapshot
Towards a framework for managing corporate identity
inferredcites →https://doi.org/10.1108/eum0000000006146openalex-snapshot
Modeling corporate identity: a concept explication and theoretical explanation
inferredcites →https://doi.org/10.1108/sd.2007.05623hae.001openalex-snapshot
Corporate Communications: Theory and Practice
inferredcites →https://doi.org/10.1111/j.1467-8551.2007.00522.xopenalex-snapshot
Social Identity, Organizational Identity and Corporate Identity: Towards an Integrated Understanding of Processes, Patternings and Products
inferredcites →https://doi.org/10.1111/j.1948-7169.1991.tb00062.xopenalex-snapshot
Corporate Identity and the BEHAVIORAL DIMENSION
inferredcites →https://doi.org/10.1111/j.1948-7169.1995.tb00422.xopenalex-snapshot
Corporate Identity: The POWER and the PARADOX
inferredcites →https://doi.org/10.1177/002224296102500608openalex-snapshot
Basic Dimensions of the Corporate Image
inferredcites →https://doi.org/10.1177/002224297804200402openalex-snapshot
Marketing and Public Relations
inferredcites →https://doi.org/10.1177/0092070304268920openalex-snapshot
Managing Corporate Identity: An Internal Perspective
inferredcites →https://doi.org/10.1177/0092070305284969openalex-snapshot
Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology
inferredcites →https://doi.org/10.1177/0092070305284984openalex-snapshot
Identification Management and Its Bases: Bridging Management and Marketing Perspectives Through a Focus on Affiliation Dimensions
inferredcites →https://doi.org/10.1177/030630700002600202openalex-snapshot
The Role of Corporate Identity in Merger and Acquisition Activity
inferredcites →https://doi.org/10.1177/030630700102700101openalex-snapshot
The Three Virtues and Seven Deadly Sins of Corporate Brand Management
inferredcites →https://doi.org/10.1177/030630700703300105openalex-snapshot
Perceived Corporate Identity/Strategy Dissonance: Triggers and Managerial Responses
inferredcites →https://doi.org/10.1177/030630700903400402openalex-snapshot
The Shared Management and Ownership of Corporate Brands: The Case of Hilton
inferredcites →https://doi.org/10.1177/030630709101700203openalex-snapshot
Building Societies: Change, Strategy and Corporate Identity
inferredcites →https://doi.org/10.1177/030630709401900303openalex-snapshot
The BBC's Corporate Identity: Myth, Paradox and Reality
inferredcites →https://doi.org/10.1177/030630709502100102openalex-snapshot
Corporate Branding and Connoisseurship
inferredcites →https://doi.org/10.1177/030630709902400404openalex-snapshot
Merger Madness: The Final Coup de Grâce
inferredcites →https://doi.org/10.1362/0267257012571456openalex-snapshot
The Corporate Identity Metaphor: Perspectives, Problems And Prospects
inferredcites →https://doi.org/10.1362/026725798784867536openalex-snapshot
Corporate Identity and the Advent of Corporate Marketing
inferredcites →https://doi.org/10.1362/026725799784870441openalex-snapshot
The Acid Test of Corporate Identity Management™
inferredcites →https://doi.org/10.1509/jmkg.67.2.76.18609openalex-snapshot
Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
inferredcites →https://doi.org/10.2307/1252190openalex-snapshot
The Company and the Product: Corporate Associations and Consumer Product Responses
inferredcites →https://doi.org/10.2307/2393235openalex-snapshot
Organizational Images and Member Identification
inferredcites →https://doi.org/10.2307/256324openalex-snapshot
WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.
inferredcites →https://doi.org/10.2307/3116143openalex-snapshot
A Business History of Britain. By David J. Jeremy. New York: Oxford University Press, 1998. xxviii + 610 pp. Appendices, figures, index, and tables. Cloth, $82.00. ISBN 0198773765.
inferredcites →https://doi.org/10.2307/3117266openalex-snapshot
The Corporation Nobody Knew: Bruce Barton, Alfred Sloan, and the Founding of the General Motors “Family”
inferredcites →https://doi.org/10.2307/3320054openalex-snapshot
The Corporation and Its Publics. Essays on the Corporate Image
inferredcites →https://doi.org/10.2307/41166133openalex-snapshot
Managing the Multiple Identities of the Corporation
inferredcites →https://doi.org/10.2307/41166219openalex-snapshot
Corporate Reputations: Should You Compete on Yours?
inferredcites →https://doi.org/10.2307/41166229openalex-snapshot
The Cycles of Corporate Branding: The Case of the LEGO Company
inferredcites →https://doi.org/10.2307/41166491openalex-snapshot
Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
inferredcites →https://doi.org/10.2753/imo0020-8825370400openalex-snapshot
Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory
inferredcites →https://doi.org/10.2753/imo0020-8825370402openalex-snapshot
Corporate Brands and Social Brands: Co-Branding GM-Free and UK Supermarkets
inferredcites →https://doi.org/10.2753/imo0020-8825370403openalex-snapshot
Reverse-Market Orientation and Corporate Brand Development
inferredcites →https://doi.org/10.2753/imo0020-8825370404openalex-snapshot
Corporate Brand Thrust and Financial Performance: An Examination of Strategic Brand Investments
inferredcites →https://doi.org/10.4135/9781452231495.n6openalex-snapshot
To Be or Not to Be?: Central Questions in Organizational Identification
inferredcites →https://doi.org/10.4324/9780203002445-11openalex-snapshot
Corporate Brand Cultures and Communities
inferredcites →https://doi.org/10.4324/9780203361726openalex-snapshot
Corporate and Organizational Identities
inferredcites →https://doi.org/10.4324/9780203931943openalex-snapshot
Facets of Corporate Identity, Communication and Reputation
inferredcites →https://doi.org/10.4324/9780203931943-10openalex-snapshot
Non-traditional expressions of organizational visual identity: Reaching consumers through alternative means
inferredcites →https://doi.org/10.5465/amr.1989.4278999openalex-snapshot
Social Identity Theory and the Organization
inferredcites →https://doi.org/10.5465/amr.1997.9711022105openalex-snapshot
Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts
inferredcites →https://doi.org/10.5860/choice.31-2369openalex-snapshot
Reputation, image and impression management
inferredcites →https://doi.org/10.5860/choice.39-0085openalex-snapshot
The Victorian vision: inventing new Britain
inferredcites →https://doi.org/10.5860/choice.39-0405openalex-snapshot
Creating corporate reputations: identity, image, and performance
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Corporate Social Responsibility: A Corporate Marketing Perspective
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Corporate Reputation and the Discipline of Corporate Communication
inferred← citeshttps://doi.org/10.1002/bse.3213openalex-snapshot
Green innovation and enterprise reputation value
inferred← citeshttps://doi.org/10.1002/csr.2601openalex-snapshot
Are CSR and advertising complements or substitutes in spurring firm visibility? Moderating effect of board diversity, CSR committees, and financial slack
inferred← citeshttps://doi.org/10.1007/978-1-137-29257-5_14openalex-snapshot
Reconceptualizing integration in communication: a co-creation perspective
inferred← citeshttps://doi.org/10.1007/978-1-137-29257-5_9openalex-snapshot
Corporate branding and stakeholder engagement in corporate communication management: the link between identity and reputation
inferred← citeshttps://doi.org/10.1007/978-3-030-14622-1_104openalex-snapshot
Transcending the Instrumental Logic of Social Responsibility: A Corporate Reputation Perspective
inferred← citeshttps://doi.org/10.1007/978-3-319-68845-9_104-1openalex-snapshot
Transcending the Instrumental Logic of Social Responsibility: A Corporate Reputation Perspective
inferred← citeshttps://doi.org/10.1007/978-3-658-10558-7_9openalex-snapshot
Understanding Agency-Client Relationships Better Through Clients’ Perceptions of Value and Value Antecedents
inferred← citeshttps://doi.org/10.1007/978-981-10-6505-7_31openalex-snapshot
Corporate Social Responsibility and Corporate Image Resurrection: Cases of Mining Firms in Odisha
inferred← citeshttps://doi.org/10.1007/978-981-15-6370-6_8openalex-snapshot
CSR, Corporate Heritage Identity and Social Learning
inferred← citeshttps://doi.org/10.1007/bf03396829openalex-snapshot
Developing a Market-Driving Strategy for Foreign Markets: Internal Capabilities and External Activities
inferred← citeshttps://doi.org/10.1007/s10490-013-9369-1openalex-snapshot
Corporate social responsibility, firm reputation, and firm performance: The role of ethical leadership
inferred← citeshttps://doi.org/10.1007/s10551-011-0901-2openalex-snapshot
How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
inferred← citeshttps://doi.org/10.1007/s10551-011-0902-1openalex-snapshot
Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded
inferred← citeshttps://doi.org/10.1007/s10551-011-0904-zopenalex-snapshot
Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility
inferred← citeshttps://doi.org/10.1007/s11846-025-00849-2openalex-snapshot
Multi-stakeholder marketing: mapping the field
inferred← citeshttps://doi.org/10.1007/s40685-018-0080-4openalex-snapshot
Corporate reputation in management research: a review of the literature and assessment of the concept
inferred← citeshttps://doi.org/10.1016/j.brq.2014.04.002openalex-snapshot
Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisis
inferred← citeshttps://doi.org/10.1016/j.ecolecon.2021.106943openalex-snapshot
Too Cold to be Skeptical: How Ambient Temperature Moderates the Effects of CSR Communication
inferred← citeshttps://doi.org/10.1016/j.indmarman.2017.05.005openalex-snapshot
Is perceived value more than value for money in professional business services?
inferred← citeshttps://doi.org/10.1016/j.indmarman.2019.03.011openalex-snapshot
Corporate brand positioning in complex industrial firms: Introducing a dynamic, process approach to positioning
inferred← citeshttps://doi.org/10.1016/j.jbusres.2014.06.019openalex-snapshot
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
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Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?
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Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation
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Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective
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Attribute framing in CSR communication: Doing good and spreading the word – But how?
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Corporate citizenship: Challenging the corporate centricity in corporate marketing
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Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis
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Innovation perceptions and retailer trust: Bridging brand management and channel management
inferred← citeshttps://doi.org/10.1057/978-1-352-00008-5_1openalex-snapshot
Introduction: Current State and Future Directions for Research on Corporate Brand Management
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Explicating Corporate Brands and Their Management: Reflections and Directions from 1995
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The BP Deepwater Horizon débâcle and corporate brand exuberance
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Explicating corporate brands and their management: Reflections and directions from 1995
inferred← citeshttps://doi.org/10.1057/bm.2015.44openalex-snapshot
Corporate brands as catalysts in times of change: Lessons from a South African bank
inferred← citeshttps://doi.org/10.1057/bm.2015.48openalex-snapshot
Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
inferred← citeshttps://doi.org/10.1057/crr.2013.22openalex-snapshot
Organizational and Corporate Identity Revisited: Toward a Comprehensive Understanding of Identity in Business
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Design, corporate brand design, and corporate heritage brand design: what are they? what of them?
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Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers
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The Effects on Corporate Reputation of Corporate Social Irresponsibility, Philanthropy, and Customer Value Orientation
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Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations
inferred← citeshttps://doi.org/10.1080/00208825.2017.1256166openalex-snapshot
Corporate Logo: History, Definition, and Components
inferred← citeshttps://doi.org/10.1080/0267257x.2019.1694566openalex-snapshot
Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets
inferred← citeshttps://doi.org/10.1080/1331677x.2021.2023604openalex-snapshot
How do CSR and perceived ethics enhance corporate reputation and product innovativeness?
inferred← citeshttps://doi.org/10.1080/13527266.2014.995206openalex-snapshot
What and how to communicate about a corporate brand with the consumers: An exploratory study
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Corporate social responsibility and its effect on earnings management: an empirical research on Spanish firms
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Impact of employer branding on organization’s performance
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An Empirical Investigation of Corporate Identity Communication on Hong Kong Hotels’ Websites
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Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance
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Corporate marketing myopia and the inexorable rise of a corporate marketing logic
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Corporate social responsibility: a corporate marketing perspective
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The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility
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Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
inferred← citeshttps://doi.org/10.1108/03090561111151826openalex-snapshot
Identification with an organisation as a dual construct
inferred← citeshttps://doi.org/10.1108/03090561111151835openalex-snapshot
The role of other customer effect in corporate marketing
inferred← citeshttps://doi.org/10.1108/03090561111151844openalex-snapshot
Corporate marketing in the stock market
inferred← citeshttps://doi.org/10.1108/03090561111151853openalex-snapshot
Acquisitions and network identity change
inferred← citeshttps://doi.org/10.1108/03090561111151862openalex-snapshot
Corporate identity as an enabler and constraint on the pursuit of corporate objectives
inferred← citeshttps://doi.org/10.1108/03090561111151871openalex-snapshot
Internal branding process: key mechanisms, outcomes and moderating factors
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A grounded theory of the corporate identity and corporate strategy dynamic
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Perspectives on organisational change
inferred← citeshttps://doi.org/10.1108/13563280910998745openalex-snapshot
Implications of Habermas's “theory of communicative action” for corporate brand management
inferred← citeshttps://doi.org/10.1108/13563280910998754openalex-snapshot
Corporate identity manifested through historical references
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Co‐creating ONE: rethinking integration within communication
inferred← citeshttps://doi.org/10.1108/13563281211274121openalex-snapshot
Corporate communication and corporate marketing
inferred← citeshttps://doi.org/10.1108/978-1-80071-897-520221015openalex-snapshot
Examining the Influence of Corporate Identity on Corporate Reputation and Non-financial Brand Performance in the Context of Higher Education
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Repertoires of the corporate past
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Corporate communication and corporate marketing
inferred← citeshttps://doi.org/10.1108/ejm-03-2013-0169openalex-snapshot
Corporate heritage identity stewardship: a corporate marketing perspective
inferred← citeshttps://doi.org/10.1108/ejm-07-2017-0445openalex-snapshot
Leveraging the corporate brand
inferred← citeshttps://doi.org/10.1108/ejm-08-2015-0616openalex-snapshot
Integrating identity, strategy and communications for trust, loyalty and commitment
inferred← citeshttps://doi.org/10.1108/ejm-09-2019-0698openalex-snapshot
Recovering the corporate brand: lessons from an industry crisis
inferred← citeshttps://doi.org/10.1108/imr-01-2017-0011openalex-snapshot
Brand management in mergers and acquisitions
inferred← citeshttps://doi.org/10.1108/imr-10-2024-0425openalex-snapshot
Multi-stakeholder approach in MNEs’ product advertising: evolutionary paths of content and language
inferred← citeshttps://doi.org/10.1108/jpbm-05-2014-0617openalex-snapshot
Inquiry into corporate brand alignment: a dialectical analysis and directions for future research
inferred← citeshttps://doi.org/10.1108/jpbm-05-2016-1194openalex-snapshot
CSR and corporate branding effect on brand loyalty: a study on Indian banking industry
inferred← citeshttps://doi.org/10.1108/jpbm-08-2019-2522openalex-snapshot
Challenges of corporate brand building and management in a state owned enterprise
inferred← citeshttps://doi.org/10.1108/md-11-2023-2096openalex-snapshot
Mastering disruptive business models: lessons from cross-industry case vignettes
inferred← citeshttps://doi.org/10.1108/qmr-06-2013-0037openalex-snapshot
Consumer values of corporate and celebrity brand associations
inferred← citeshttps://doi.org/10.1108/qmr-12-2017-0191openalex-snapshot
Projecting university brand image via satisfaction and behavioral response
inferred← citeshttps://doi.org/10.1123/jsm.2014-0132openalex-snapshot
Fandom in the Workplace: Multi-Target Identification in Professional Team Sports
inferred← citeshttps://doi.org/10.1177/030630701003500404openalex-snapshot
Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it
inferred← citeshttps://doi.org/10.1177/1350508411422582openalex-snapshot
Occupational image, organizational image and identity in dirty work: Intersections of organizational efforts and media accounts
inferred← citeshttps://doi.org/10.1504/ijisd.2012.046947openalex-snapshot
Linking stakeholders and corporate reputation towards corporate sustainability
inferred← citeshttps://doi.org/10.1525/cmr.2012.54.3.6openalex-snapshot
Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration
inferred← citeshttps://doi.org/10.1590/s1679-39512012000400010openalex-snapshot
Construção da imagem institucional do Poder Judiciário - uma análise baseada nas campanhas publicitárias do Conselho Nacional de Justiça
inferred← citeshttps://doi.org/10.1590/s1807-76922010000300005openalex-snapshot
Consumer-company identification: development and validation of a scale
inferred← citeshttps://doi.org/10.18568/1980-4865.1211-15openalex-snapshot
The corporate branding in international operations
inferred← citeshttps://doi.org/10.21275/v5i5.3051602openalex-snapshot
Effects of Customer Service Strategies on Customer Satisfaction of Firms in the Telecommunication Sector in Kenya
inferred← citeshttps://doi.org/10.21474/ijar01/10099openalex-snapshot
VISITORS SATISFACTION IN DUBAI AND PRE - TRIP DESTINATION IMAGE
inferred← citeshttps://doi.org/10.2307/41166491openalex-snapshot
Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
inferred← citeshttps://doi.org/10.24018/ejbmr.2022.7.3.1406openalex-snapshot
Evidence of Greenwashing in Talent Attraction: Is Deceptive Marketing an Effective Recruiting Strategy?
inferred← citeshttps://doi.org/10.24251/hicss.2021.576openalex-snapshot
The Antecedents and Consequences of Legitimate Corporate Participation in the DarkNet: A Preliminary Model
inferred← citeshttps://doi.org/10.2478/jeb-2013-0009openalex-snapshot
The Impact of Corporate Reputation and Information Sharing on Value Creation for Organizational Customers
inferred← citeshttps://doi.org/10.2478/sbe-2022-0056openalex-snapshot
Improving Customer Satisfaction for SMES in Emerging Countries: A Comparative Study of Hungary and Indonesia
inferred← citeshttps://doi.org/10.26794/2587-5671-2025-29-2-83-93openalex-snapshot
Corporate Resilience to Recover from Shocks: The Role of Corporate Social Responsibility and Corporate Reputation
inferred← citeshttps://doi.org/10.31841/kjems.2021.57openalex-snapshot
Empirical Analysis of Factors Effecting Brand Switching in Telecom Sector of Afghanistan
inferred← citeshttps://doi.org/10.32782/2224-6282/149-3openalex-snapshot
TOOLS FOR INTERNATIONAL MARKETING OF GLOBAL VALUE CHAINS
inferred← citeshttps://doi.org/10.33386/593dp.2021.2.482openalex-snapshot
Estrategia de marketing digital enfocada en la reputación online del sector estético Tungurahua - Ecuador
inferred← citeshttps://doi.org/10.3390/joitmc7010065openalex-snapshot
The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations
inferred← citeshttps://doi.org/10.4324/9781315829715-9openalex-snapshot
The missing link in corporate marketing ZLATKO JANCˇICˇ
inferred← citeshttps://doi.org/10.47286/9789585615991openalex-snapshot
Responsabilidad social: Lecturas y debates
inferred← citeshttps://doi.org/10.47747/ijmhrr.v3i4.601openalex-snapshot
Evidence of Greenwashing in Talent Attraction: Can Job Seekers Successfully Detect Deceptive Job Advertisements?
inferred← citeshttps://doi.org/10.51415/10321/3119openalex-snapshot
Exploring corporate marketing optimisation strategies for the KwaZulu-Natal manufacturing sector : a corporate social responsibility perspective
inferred← citeshttps://doi.org/10.53889/gmpics.v1.83openalex-snapshot
The Effect of Corporate Social Responsibility to Corporate Reputation on Word of Mouth Toward Customer Trust
inferred← citeshttps://doi.org/10.5585/bmj.v17i6.3906openalex-snapshot
O Impacto do Website Institucional na Imagem Corporativa: Uma Proposição de Framework à Luz do E-Servicescape
inferred← citeshttps://doi.org/10.5861/ijrsm.2014.643openalex-snapshot
Corporate social responsibility for brand image and customer satisfaction: Assessment of Grameen phone user’s in Bangladesh
inferred← citeshttps://doi.org/10.6007/ijarbss/v14-i3/20084openalex-snapshot
Logo Impact on Consumer’s Perception, Attitude, Brand Image and Purchase Intention: A 5 Years Systematic Review
inferred← citeshttps://doi.org/10.61766/hire.1727212openalex-snapshot
PARÇALARIN ÖTESİNDE: KURUMSAL PAZARLAMANIN BÜTÜNSEL GÜCÜ VE ANALİZİ
Editorial review for independent work. ICSAC — the Institute for Complexity
Science and Advanced Computing — runs a structured editorial panel for researchers
publishing outside journals, and publishes on CiteStamp rails. Submission is free
and goes through ORCID: icsacinstitute.org/submit.