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Market segmentation using geographic information systems (GIS)

https://doi.org/10.1108/02634500710819987
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1080/10106048609354060openalex-snapshot
Principles of geographical information systems for land resources assessment
inferredcites →https://doi.org/10.1080/17538947.2011.582276openalex-snapshot
Geographic information systems and science
inferredcites →https://doi.org/10.4018/978-1-59140-399-9.ch001openalex-snapshot
Concepts and Theories of GIS in Business
inferredcites →https://doi.org/10.4018/978-1-59140-399-9.ch003openalex-snapshot
Techniques and Methods of GIS for Business
inferredcites →https://doi.org/10.4018/978-1-59140-399-9.ch011openalex-snapshot
GIS in Marketing

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.2950904openalex-extracted
동남아시아, 인도·남아시아 (South East Asia, India-South Asia)
inferred← citeshttps://doi.org/10.1007/978-3-319-62072-5_2openalex-snapshot
Pokémon Go: Marketing Implications for Mobile Video Game
inferred← citeshttps://doi.org/10.1007/s12205-019-1398-yopenalex-snapshot
Development of a Decision Making System for Installing Unmanned Parcel Lockers: Focusing on Residential Complexes in Korea
inferred← citeshttps://doi.org/10.1007/s12351-024-00818-9openalex-snapshot
Multi-store consumer satisfaction benchmarking using spatial multiple criteria decision analysis
inferred← citeshttps://doi.org/10.1007/s40196-013-0015-6openalex-snapshot
Business opportunities analysis using GIS: the retail distribution sector
inferred← citeshttps://doi.org/10.1016/j.apgeog.2013.03.005openalex-snapshot
The retail site location decision process using GIS and the analytical hierarchy process
inferred← citeshttps://doi.org/10.1016/j.dss.2009.03.002openalex-snapshot
Spatially enabled customer segmentation using a data classification method with uncertain predicates
inferred← citeshttps://doi.org/10.1016/j.sbspro.2014.07.038openalex-snapshot
The Usage of Geographical Information Systems (GIS) in the Marketing Decision Making Process: A Case Study for Determining Supermarket Locations
inferred← citeshttps://doi.org/10.1016/j.tourman.2010.09.010openalex-snapshot
Using ski destination choice criteria to segment Finnish ski resort customers
inferred← citeshttps://doi.org/10.1051/e3sconf/202452904007openalex-snapshot
Spatial Analysis for Better Marketing Decisions with Special Focus on Consumer Behaviour Patterns
inferred← citeshttps://doi.org/10.1080/13527266.2021.1915853openalex-snapshot
Customer perceived integrated marketing communications: A segmentation of the soda market
inferred← citeshttps://doi.org/10.1080/15378020.2012.706180openalex-snapshot
Customer Segmentation Based on Dining Preferences in Full-Service Restaurants
inferred← citeshttps://doi.org/10.1088/1755-1315/237/3/032012openalex-snapshot
Combining GIS and the Analytic Hierarchy Process to Analyze Location of hypermarket
inferred← citeshttps://doi.org/10.1109/iccda64887.2024.10867407openalex-snapshot
Geospatial Intelligence in Business: A Geographic Information System-Based Approach
inferred← citeshttps://doi.org/10.16967/rpe.v5n2a6openalex-snapshot
Determination of the Representative Socioeconomic Level by BSA in the Mexican Republic
inferred← citeshttps://doi.org/10.21512/tw.v19i2.4418openalex-snapshot
Segmentation Map, Consumer Preference, and Price Determination Appropriate for Wedding Organizer Business in Jakarta
inferred← citeshttps://doi.org/10.22382/bpb-2017-002openalex-snapshot
inferred← citeshttps://doi.org/10.2478/bog-2020-0003openalex-snapshot
Creating a geodemographic classification model within geo-marketing: the case of Eskişehir province
inferred← citeshttps://doi.org/10.24985/kjss.2013.24.1.86openalex-snapshot
Market Segmentation by Characteristics, View of Sports Values, Sports Consumer Culture and Sports Attitude of the World Cup Street Cheering Participants
inferred← citeshttps://doi.org/10.24985/kjss.2019.30.1.60openalex-snapshot
Market segmentation by characteristics and perceived value of the Taekwondo performance spectators
inferred← citeshttps://doi.org/10.2753/mer1052-8008240105openalex-snapshot
RacerGISOnline: Enhancing Learning in Marketing Classes with Web-based Business GIS
inferred← citeshttps://doi.org/10.35414/akufemubid.803391openalex-snapshot
Perakende Market Lokasyonları için CBS Tabanlı Çok Kriterli AHP Yöntemi ile Optimal Yer Seçimi Analizi: İstanbul Örneği
inferred← citeshttps://doi.org/10.4018/978-1-5225-0937-0.ch006openalex-snapshot
Geographic Information Systems and Its Applications in Marketing Literature
inferred← citeshttps://doi.org/10.4018/978-1-5225-5088-4.ch009openalex-snapshot
The Value and Scope of GIS in Marketing and Tourism Management
inferred← citeshttps://doi.org/10.4018/978-1-5225-7033-2.ch030openalex-snapshot
The Value and Scope of GIS in Marketing and Tourism Management
inferred← citeshttps://doi.org/10.47738/jads.v5i2.210openalex-snapshot
Analysis Of Product Recommendation Models at Each Fixed Broadband Sales Location Using K-Means, DBSCAN, Hierarchical Clustering, SVM, RF, and ANN
inferred← citeshttps://doi.org/10.5194/isprs-archives-xlii-4-w1-1-2016openalex-snapshot
3D GEOMARKETING SEGMENTATION: A HIGHER SPATIAL DIMENSION PLANNING PERSPECTIVE
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