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Street marketing: how proximity and context drive coupon redemption

https://doi.org/10.1108/07363761111143178
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/(sici)1099-0771(200004/06)13:2<233::aid-bdm325>3.0.co;2-uopenalex-snapshot
The economics of immediate gratification
inferredcites →https://doi.org/10.1002/mar.4220080302openalex-snapshot
Coupon characteristics and brand choice
inferredcites →https://doi.org/10.1016/j.jretai.2009.04.008openalex-snapshot
Perceived Discrimination, Cashier Metaperceptions, Embarrassment, and Confidence as Influencers of Coupon Use: An Ethnoracial–Socioeconomic Analysis
inferredcites →https://doi.org/10.1016/s0022-4359(99)80100-6openalex-snapshot
The effects of framing price promotion messages on consumers' perceptions and purchase intentions
inferredcites →https://doi.org/10.1016/s1351-4210(07)70198-1openalex-snapshot
Location, location, location: synthetic soda ash vs natural soda ash
inferredcites →https://doi.org/10.1080/00401706.1996.10484485openalex-snapshot
Applied Logistic Regression Analysis
inferredcites →https://doi.org/10.1108/02634500610672134openalex-snapshot
Consumers' “mental accounting” in response to unexpected price savings at the point of sale
inferredcites →https://doi.org/10.1145/1047671.1047703openalex-snapshot
Context is key
inferredcites →https://doi.org/10.1177/002224298204600411openalex-snapshot
Factors Affecting Coupon Redemption Rates
inferredcites →https://doi.org/10.1177/002224299005400305openalex-snapshot
Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective
inferredcites →https://doi.org/10.1177/002224379403100310openalex-snapshot
Do Coupon Expiration Dates Affect Consumer Behavior?
inferredcites →https://doi.org/10.1177/009207002236910openalex-snapshot
Exploring the Implications of M-Commerce for Markets and Marketing
inferredcites →https://doi.org/10.1207/s15327051hci16234_04openalex-snapshot
Changing Places: Contexts of Awareness in Computing
inferredcites →https://doi.org/10.1207/s15327051hci2004_2openalex-snapshot
Toward a Multidisciplinary Model of Context to Support Context-Aware Computing
inferredcites →https://doi.org/10.1504/ijmc.2005.006580openalex-snapshot
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model
inferredcites →https://doi.org/10.1509/jmkr.45.6.715openalex-snapshot
Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information
inferredcites →https://doi.org/10.2307/2988559openalex-snapshot
Applied Logistic Regression Analysis.
inferredcites →https://doi.org/10.2307/3343178openalex-snapshot
Fast Food Nation: The Dark Side of the All-American Meal
inferredcites →https://doi.org/10.2501/s0021849907070043openalex-snapshot
Insights on Mobile Advertising, Promotion, and Research
inferredcites →https://doi.org/10.2501/s0021849909090059openalex-snapshot
Next-Generation Mobile Marketing:How Young Consumers React to Bluetooth-Enabled Advertising

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Effect of Personalized Incentives on Dietary Quality of Groceries Purchased
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Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis
inferred← citeshttps://doi.org/10.1007/978-3-319-25733-4_17openalex-snapshot
Synergistic User $\longleftrightarrow$ Context Analytics
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Sailing through marketing: A critical assessment of spatiality in marketing literature
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How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114583openalex-snapshot
Absence makes the heart grow fonder: The interactive effect of crowding information and spatial distance on consumers’ patronage intention
inferred← citeshttps://doi.org/10.1016/j.jretai.2025.12.002openalex-snapshot
Location still matters: How geographic proximity between customers shapes repeat purchase behavior in online food delivery services
inferred← citeshttps://doi.org/10.1016/j.jretconser.2015.05.009openalex-snapshot
Competing for attention with in-store promotions
inferred← citeshttps://doi.org/10.1016/j.jretconser.2020.102313openalex-snapshot
Competitive location-based mobile coupon targeting strategy
inferred← citeshttps://doi.org/10.1016/j.jretconser.2020.102326openalex-snapshot
The ramification of dynamic investment on the promotion and preservation technology for inventory management through a modified flower pollination algorithm
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104322openalex-snapshot
Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects
inferred← citeshttps://doi.org/10.1080/00218499.2025.2588040openalex-snapshot
When In-Feed Ads Carry a Location Tag: The Effectiveness of Local In-Feed Ads on Offline and Mobile Sales
inferred← citeshttps://doi.org/10.1080/01605682.2018.1489345openalex-snapshot
Customers’ cherry picking and mobile accessibility on competing firms’ profitability
inferred← citeshttps://doi.org/10.1080/07421222.2019.1598696openalex-snapshot
Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day
inferred← citeshttps://doi.org/10.1080/08997764.2022.2049280openalex-snapshot
Understanding mediators in location-based mobile marketing and why commuting hubs are so effective—a mediation analysis of a randomized field experiment
inferred← citeshttps://doi.org/10.1080/09593969.2018.1555541openalex-snapshot
Redemption time for coupons with limited duration: role of regulatory focus and product type
inferred← citeshttps://doi.org/10.1080/10447318.2016.1275434openalex-snapshot
Inviting Strangers to Participate in Collaborative Consumption through Mobile App
inferred← citeshttps://doi.org/10.1080/10496491.2016.1214204openalex-snapshot
Have the Mobile Coupon Preferences of Millennials Changed?
inferred← citeshttps://doi.org/10.1080/10496491.2021.1989541openalex-snapshot
What Makes a Consumer Redeem Digital Coupons? Behavioral Insights from Grounded Theory Approach
inferred← citeshttps://doi.org/10.1080/10496491.2022.2143984openalex-snapshot
An SEM-ANP Multi-Criteria Evaluation Model for Mobile Advertising That Affect Purchase Intentions: Perspectives on the Values of Context Awareness and Flow Experience
inferred← citeshttps://doi.org/10.1080/17489725.2024.2341632openalex-snapshot
Location-based advertising: a systematic review, integrative framework, and future research Agenda
inferred← citeshttps://doi.org/10.1108/ijrdm-06-2020-0202openalex-snapshot
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inferred← citeshttps://doi.org/10.1108/ijrdm-09-2016-0171openalex-snapshot
When location and content matter: effects of mobile messages on intention to redeem
inferred← citeshttps://doi.org/10.1108/jcmars-06-2021-0022openalex-snapshot
Do consumers always prefer coupons with a large discount? A meta-analysis
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La proximité en marketing: proposition d’un cadre intégrateur et agenda de recherche
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Coupon Redemption in Food and Beverage Businesses: Situational Effects of In-Vehicle Scenarios
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Mobile Targeting
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Mobile Targeting Using Customer Trajectory Patterns
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How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign
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Creating Customer Preferences for Online Marketplace Promotional Strategy: A Survey of Youth in Malaysia During the COVID-19 Pandemic
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Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising
inferred← citeshttps://doi.org/10.4018/ijide.292493openalex-snapshot
“Digital Natives” Redemption Intention of M-Coupons
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