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Integrated marketing‐manufacturing strategies

https://doi.org/10.1108/08858620110384141
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/0019-8501(92)90010-qopenalex-snapshot
Time-to-market: Put speed in product development
inferredcites →https://doi.org/10.1016/0019-8501(93)90011-uopenalex-snapshot
Link sales training and product life cycles
inferredcites →https://doi.org/10.1016/0148-2963(94)00061-iopenalex-snapshot
Advanced manufacturing and new directions for competitive strategy
inferredcites →https://doi.org/10.1016/0737-6782(92)90061-gopenalex-snapshot
A Survey of Major Approaches for Accelerating New Product Development
inferredcites →https://doi.org/10.1108/08858629510087373openalex-snapshot
Marketing implications of newer manufacturing technologies
inferredcites →https://doi.org/10.1108/08858629710188054openalex-snapshot
The power of technology in business selling: call centers
inferredcites →https://doi.org/10.1108/sd-04-2020-0081openalex-snapshot
Effective supply chain management
inferredcites →https://doi.org/10.1287/mnsc.36.7.867openalex-snapshot
A Model of New Product Development: An Empirical Test
inferredcites →https://doi.org/10.1504/ijtm.1994.025598openalex-snapshot
Organizing and managing the CIM/FMS firm for maximum competitive advantage
inferredcites →https://doi.org/10.2307/1250474openalex-snapshot
Product Management: Product Life Cycles and Competitive Marketing Strategy

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.2701684openalex-extracted
Critical Success Factors in Customer Relationship Management Implementation
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The International Marketing Environment
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Marken als Interaktionsobjekt
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IMC and the Contemporary Communication Dissemination
inferred← citeshttps://doi.org/10.1007/s12063-014-0089-6openalex-snapshot
The relationships between manufacturing strategy process, manufacturing-marketing integration, and plant performance: an empirical study of Korean manufacturers
inferred← citeshttps://doi.org/10.1016/j.indmarman.2004.11.001openalex-snapshot
Marketing in the emerging era of build-to-order manufacturing
inferred← citeshttps://doi.org/10.1080/00207543.2010.492801openalex-snapshot
Our own translation box: exploring proximity antecedents and performance implications of customer co-design in manufacturing
inferred← citeshttps://doi.org/10.1080/00207543.2014.975850openalex-snapshot
Creating resilient and sustainable manufacturing businesses – a conceptual fitness model
inferred← citeshttps://doi.org/10.1108/02634500310458153openalex-snapshot
From customer relationship management to customer‐managed relationship: unraveling the paradox with a co‐creative perspective
inferred← citeshttps://doi.org/10.1108/02635571311303541openalex-snapshot
Alignment of operations strategy: exploring the marketing interface
inferred← citeshttps://doi.org/10.1108/03090560510601842openalex-snapshot
Managing information diffusion in internet marketing
inferred← citeshttps://doi.org/10.1108/09604520310506559openalex-snapshot
Investigating the adoption of electronic customer service by Australian businesses
inferred← citeshttps://doi.org/10.1108/14637150310496758openalex-snapshot
Understanding customer relationship management (CRM)
inferred← citeshttps://doi.org/10.1108/bij-02-2021-0103openalex-snapshot
Systematic review of manufacturing strategy studies focusing on congruence aspect
inferred← citeshttps://doi.org/10.1108/jmtm-06-2014-0086openalex-snapshot
Profiling the resiliency and sustainability of UK manufacturing companies
inferred← citeshttps://doi.org/10.1109/iccae.2010.5451465openalex-snapshot
Supply chain visibility and integration - The current directions in organisations: A comprehensive literature review and research questions.
inferred← citeshttps://doi.org/10.1504/ijmed.2006.008246openalex-snapshot
The longitudinal literature review on the interaction between manufacturing and marketing: a multidimensional content analysis
inferred← citeshttps://doi.org/10.1590/s0104-530x2005000300006openalex-snapshot
Effects of technology adoption on mass customization ability of broad and narrow market firms
inferred← citeshttps://doi.org/10.21501/2744838x.5052openalex-snapshot
Airbnb y la gentrificación: un análisis del marketing colaborativo
inferred← citeshttps://doi.org/10.22215/etd/2010-06250openalex-snapshot
The impact of product positioning strategy, manufacturing strategy and their co-alignment on firm's performance
inferred← citeshttps://doi.org/10.4018/978-1-4666-7357-1.ch062openalex-snapshot
A Study towards the Relation of Customer Relationship Management Customer Benefits and Customer Satisfaction
inferred← citeshttps://doi.org/10.4018/978-1-5225-2382-6.ch013openalex-snapshot
Benefits of Customer Relationship Management on Customer Satisfaction
inferred← citeshttps://doi.org/10.4018/978-1-5225-5187-4.ch077openalex-snapshot
Benefits of Customer Relationship Management on Customer Satisfaction
inferred← citeshttps://doi.org/10.4018/978-1-59904-657-0openalex-snapshot
Data Mining Applications for Empowering Knowledge Societies
inferred← citeshttps://doi.org/10.4018/ijeis.2014010102openalex-snapshot
A Study towards the Relation of Customer Relationship Management Customer Benefits and Customer Satisfaction
inferred← citeshttps://doi.org/10.61426/sjbcm.v3i4.341openalex-snapshot
CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION IN KENYAN MULTINATIONAL COMPANIES: A CASE STUDY OF LABOREX KENYA
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