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The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances

https://doi.org/10.1108/08876040210427209
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/0007-6813(88)90008-0openalex-snapshot
Developing a marketing-oriented organization
inferredcites →https://doi.org/10.1016/0148-2963(94)90087-6openalex-snapshot
Reconciling diverse measures of performance
inferredcites →https://doi.org/10.1016/s0148-2963(98)00077-0openalex-snapshot
The Positive Effect of a Market Orientation on Business Profitability
inferredcites →https://doi.org/10.1037/13978-000openalex-snapshot
The new science of management decision.
inferredcites →https://doi.org/10.1080/00208825.1988.11656481openalex-snapshot
Strategic Marketing Effectiveness and Its Relationship to Corporate Culture and Beliefs: A Cross-National Study
inferredcites →https://doi.org/10.1080/15332969.1989.9984927openalex-snapshot
Marketing transformation and the concomitant excellence of private institutions
inferredcites →https://doi.org/10.1108/03090569510086620openalex-snapshot
An experimental approach to investigating satisfaction and continuity in marketing alliances
inferredcites →https://doi.org/10.1108/08876040110381346openalex-snapshot
Marketing effectiveness and business performance in the financial services industry
inferredcites →https://doi.org/10.1108/08876049510085973openalex-snapshot
Marketing culture and marketing effectiveness in service firms
inferredcites →https://doi.org/10.1108/eb028886openalex-snapshot
VALIDATING THE COMPETING VALUES MODEL AS A REPRESENTATION OF ORGANIZATIONAL CULTURES
inferredcites →https://doi.org/10.1108/eb045728openalex-snapshot
The Marketing Concept and the Smaller Firm
inferredcites →https://doi.org/10.1177/0018726700534001openalex-snapshot
Partnering Across Borders: Negotiating Organizational Culture in a German-Japanese Joint Venture
inferredcites →https://doi.org/10.1177/0018726700534004openalex-snapshot
Research Note Measuring Organizational Culture Clashes: A Two-Nation Post-Hoc Analysis of a Cultural Compatibility Index
inferredcites →https://doi.org/10.1177/002224298605000101openalex-snapshot
Symbiotic Marketing Revisited
inferredcites →https://doi.org/10.1177/002224299005400201openalex-snapshot
Market Orientation: The Construct, Research Propositions, and Managerial Implications
inferredcites →https://doi.org/10.1177/002224299005400403openalex-snapshot
The Effect of a Market Orientation on Business Profitability
inferredcites →https://doi.org/10.1177/002224299305700102openalex-snapshot
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
inferredcites →https://doi.org/10.1177/002224299806200303openalex-snapshot
Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination
inferredcites →https://doi.org/10.1177/002224379503200307openalex-snapshot
Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes
inferredcites →https://doi.org/10.1177/004728759002800411openalex-snapshot
Methods Of Accountability Research For Destination Marketing
inferredcites →https://doi.org/10.1177/004728759503300402openalex-snapshot
Response Bias and Wave Analysis of Mailed Questionnaires in Tourism Impact Assessments
inferredcites →https://doi.org/10.1177/004728759703500302openalex-snapshot
Regional Analysis of Tourism Resources for Marketing Purposes
inferredcites →https://doi.org/10.1177/004728759703600110openalex-snapshot
The Third Tier of Public Sector Tourism: A Profile of Local Government Tourism Officers in Australia
inferredcites →https://doi.org/10.1177/004728759803700102openalex-snapshot
Measuring the Returns to Tourism Advertising
inferredcites →https://doi.org/10.1177/017084069801900305openalex-snapshot
Attitudes, Values and Organizational Culture: Disentangling the Concepts
inferredcites →https://doi.org/10.1177/1069031x9900700407openalex-snapshot
Executive Insights: Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms
inferredcites →https://doi.org/10.1287/mksc.14.1.1openalex-snapshot
The Persistence of Marketing Effects on Sales
inferredcites →https://doi.org/10.1287/mnsc.29.1.33openalex-snapshot
Organizational Life Cycles and Shifting Criteria of Effectiveness: Some Preliminary Evidence
inferredcites →https://doi.org/10.1287/mnsc.29.3.363openalex-snapshot
A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis
inferredcites →https://doi.org/10.1300/j090v04n02_10openalex-snapshot
Marketing Transformation and the Concomitant Excellence of Private Institutions
inferredcites →https://doi.org/10.1509/jmkr.37.4.449.18786openalex-snapshot
A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
inferredcites →https://doi.org/10.2307/1251521openalex-snapshot
Organizational Culture and Marketing: Defining the Research Agenda
inferredcites →https://doi.org/10.2307/1251757openalex-snapshot
The Effect of a Market Orientation on Business Profitability
inferredcites →https://doi.org/10.2307/1251866openalex-snapshot
Market Orientation: The Construct, Research Propositions, and Managerial Implications
inferredcites →https://doi.org/10.2307/1252025openalex-snapshot
Organizing Successful Co-Marketing Alliances
inferredcites →https://doi.org/10.2307/1252055openalex-snapshot
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
inferredcites →https://doi.org/10.2307/257591openalex-snapshot
The New Science of Management Decision
inferredcites →https://doi.org/10.2307/258613openalex-snapshot
Corporate Culture and Organizational Effectiveness
inferredcites →https://doi.org/10.4102/sajbm.v28i3.794openalex-snapshot
Partner selection in market-driven strategic alliances

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.2684250openalex-extracted
Organizational Culture and the Selection of Marketing Metrics
inferred← citeshttps://doi.org/10.1002/hrm.20381openalex-snapshot
Investigating the impact of organizational culture on supply chain integration
inferred← citeshttps://doi.org/10.1007/978-1-137-07690-8_10openalex-snapshot
Infrastructure Choice
inferred← citeshttps://doi.org/10.1007/978-1-137-07690-8_2openalex-snapshot
Developing an Operations Strategy
inferred← citeshttps://doi.org/10.1007/978-1-137-07690-8_4openalex-snapshot
Developing an Operations Strategy
inferred← citeshttps://doi.org/10.1007/978-981-99-2337-3_38openalex-snapshot
Mediation Impact of Socio-Technical Lean Implementation on Critical Success Factor and Service Quality Performance
inferred← citeshttps://doi.org/10.1007/s11066-012-9066-0openalex-snapshot
The relationship between organizational culture and market orientation in the Greek telecommunication companies
inferred← citeshttps://doi.org/10.1007/s11573-009-0232-2openalex-snapshot
Organisationale Einflussfaktoren des Allianzerfolgs – Eine empirische Analyse auf Basis des „resource-based view“
inferred← citeshttps://doi.org/10.1007/s11747-008-0127-8openalex-snapshot
Gaining comparative advantage in supply chain relationships: the mediating role of market-oriented IT competence
inferred← citeshttps://doi.org/10.1007/s11747-013-0337-6openalex-snapshot
The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market
inferred← citeshttps://doi.org/10.1016/j.ausmj.2009.01.001openalex-snapshot
Exploring Organizational Culture Difference in Relationship Dyads
inferred← citeshttps://doi.org/10.1016/j.ausmj.2016.01.005openalex-snapshot
Managing Governmental Business Relationships: The Impact of Organisational Culture Difference and Compatibility
inferred← citeshttps://doi.org/10.1016/j.indmarman.2010.09.003openalex-snapshot
A survey of market orientation research (1995–2008)
inferred← citeshttps://doi.org/10.1016/j.indmarman.2015.11.012openalex-snapshot
Organizational culture and coopetition: An exploratory study of the features, models and role in the Polish Aviation Industry
inferred← citeshttps://doi.org/10.1016/j.jbusres.2006.08.003openalex-snapshot
Balancing external adaptation and internal effectiveness: Achieving better brand performance
inferred← citeshttps://doi.org/10.1016/j.jhtm.2017.03.002openalex-snapshot
How organizational culture influences market orientation and business performance in the restaurant industry
inferred← citeshttps://doi.org/10.1016/j.jom.2005.09.001openalex-snapshot
The implications of socialization and integration in supply chain management
inferred← citeshttps://doi.org/10.1016/j.jom.2009.11.010openalex-snapshot
The role of institutional pressures and organizational culture in the firm's intention to adopt internet‐enabled supply chain management systems
inferred← citeshttps://doi.org/10.1016/j.techsoc.2017.08.005openalex-snapshot
How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?
inferred← citeshttps://doi.org/10.1037/apl0000380openalex-snapshot
A meta-analytic test of organizational culture’s association with elements of an organization’s system and its relative predictive validity on organizational outcomes.
inferred← citeshttps://doi.org/10.1057/978-1-137-54833-7_5openalex-snapshot
Future of Marketology (FOM)
inferred← citeshttps://doi.org/10.1057/crr.2013.18openalex-snapshot
Corporate Identity Antecedents and Components: Toward a Theoretical Framework
inferred← citeshttps://doi.org/10.1080/0267257x.2012.732598openalex-snapshot
Does organisational culture influence CRM's financial outcomes?
inferred← citeshttps://doi.org/10.1080/08911762.2013.875242openalex-snapshot
International Performance Antecedents in Emerging Market SMEs: Evidence from China
inferred← citeshttps://doi.org/10.1080/0965254x.2015.1076879openalex-snapshot
Business leaders’ personal values, organisational culture and market orientation
inferred← citeshttps://doi.org/10.1080/13662716.2020.1768514openalex-snapshot
Innovation and exporting: the case of mediation effects in Sub-Saharan Africa
inferred← citeshttps://doi.org/10.1080/19368623.2013.827608openalex-snapshot
Market Myopia in the Development of Hiking Destinations: The Case of Norwegian DMOs
inferred← citeshttps://doi.org/10.1108/01435120410562899openalex-snapshot
Intra‐organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library
inferred← citeshttps://doi.org/10.1108/03090560710752438openalex-snapshot
Market orientation versus innovative culture: two routes to superior brand performance
inferred← citeshttps://doi.org/10.1108/03090560810852922openalex-snapshot
Strategic market orientation and business performance
inferred← citeshttps://doi.org/10.1108/08858621011077745openalex-snapshot
The influence of organizational culture and conflict on market orientation
inferred← citeshttps://doi.org/10.1108/08858621211257365openalex-snapshot
Alliance market orientation, new product development, and resource advantage theory
inferred← citeshttps://doi.org/10.1108/08876041111129191openalex-snapshot
Exploring a new perspective on service efficiency: service culture in retail organizations
inferred← citeshttps://doi.org/10.1108/17410390810888651openalex-snapshot
Organizational culture and supply chain strategy: a framework for effective information flows
inferred← citeshttps://doi.org/10.1108/17590831011026222openalex-snapshot
Applying Islamic market‐oriented cultural model to sensitize strategies towards global customers, competitors, and environment
inferred← citeshttps://doi.org/10.1108/apjml-04-2018-0159openalex-snapshot
The effect of organizational culture on supply chain management in uncertain environments
inferred← citeshttps://doi.org/10.1108/bpmj-11-2023-0885openalex-snapshot
Unpacking the black box between market culture and innovation performance: the role of absorptive capacity and resistance to change
inferred← citeshttps://doi.org/10.1108/ccsm-06-2014-0059openalex-snapshot
Organizational cross-cultural differences in the context of innovation-oriented partnerships
inferred← citeshttps://doi.org/10.1108/imr-02-2017-0043openalex-snapshot
Managing the challenges of piggybacking into international markets
inferred← citeshttps://doi.org/10.1108/jices-05-2023-0063openalex-snapshot
On the nexus between code of business ethics, human resource supply chain management and corporate culture: evidence from MENA countries
inferred← citeshttps://doi.org/10.1108/jmd-03-2013-0036openalex-snapshot
The role of corporate culture, market orientation and organisational commitment in organisational performance
inferred← citeshttps://doi.org/10.1108/md-02-2013-0054openalex-snapshot
Sense-making's role in creating alliance supportive organizational cultures
inferred← citeshttps://doi.org/10.1108/md-09-2014-0580openalex-snapshot
Firm performance and alliance capability: the mediating role of culture
inferred← citeshttps://doi.org/10.1108/scm-11-2013-0426openalex-snapshot
The impact of organizational culture on supply chain integration: a contingency and configuration approach
inferred← citeshttps://doi.org/10.1108/wjemsd-01-2017-0001openalex-snapshot
Exploring the impact of marketing culture on job satisfaction
inferred← citeshttps://doi.org/10.1109/iccsna.2010.5588841openalex-snapshot
An investigation of the relationship between corporate social responsibility and organizational culture
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THE MULTI-FACETED IDENTITY OF FEMALE ENTREPRENEURS IN THE MOROCCAN DIRECT SELLING BUSINESS
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ORGANIZATIONAL CULTURE AND NEW SERVICE DEVELOPMENT PERFORMANCE: INSIGHTS FROM KNOWLEDGE INTENSIVE BUSINESS SERVICE
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Intervening role of realized absorptive capacity in organizational culture–open innovation relationship
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Relationship marketing and university-industry linkages: A conceptual framework
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Market Orientation, Intrapreneurship Behavior, and Organizational Performance: Test of a Structural Contingency Model
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Οι επιπτώσεις της ισχύος και του τύπου της οργανωσιακής κουλτούρας στην αποτελεσματικότητα και την καινοτομικότητα των επιχειρήσεων
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Trade-Offs in Customer–Employee Focus: Implications on Boundary-Spanning Capabilities
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Assessment of cultural shifts in an Indian Public Sector Bank
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Information use and organisational culture from the perspective of exporters
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Market orientation and business-to-business (B2B): a meta-analysis perspective
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Digital Leadership Impacts on Developing Dynamic Capability and Strategic Alliance Based on Market Orientation
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Adoption of Internet-enabled Supply Chain Integration:Institutional and Cultural Perspectives
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Yenilikçi, Destekleyici ve Bürokratik Örgüt Kültürünün Pazar Odaklılık Üzerine Etkisi: Otel İşletmeleri Üzerine Bir Çalışma
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The Relationship Between Market Orientation And Marketing Information Systems Effectiveness: An Empirical Investigation
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Antecedents of Firm’s Performance: A Conceptual Model
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Organizational Culture and Community-Centered Social Inclusion Orientation Among Social Service Organizations for People with Disabilities: Focused on Market Orientation As a Mediator
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Relative Effects of Marketing Effectiveness Dimensions on Firm Performance: An Empirical Analysis with a Multi-industry Sample
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BİR ÖRGÜTSEL KÜLTÜR OLARAK PAZARLAMANIN KURAMSAL ÇERÇEVESİ
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The Impact of the Organizational Culture on Hotel Outsourcing and Sustainable Performance an Empirical Application in the Egyptian Hotel Sector
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Corporate entrepreneurship and financial performance of PSX listed manufacturing firms. Do the alliance formation orientation and total quality management matter?
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Evaluation du rôle de la culture de l’entreprise dans l’intégration de la supply chain
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Can strategic alliances in food processing increase the technical efficiency of housewives groups in Thailand?
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Role of Organizational Culture in Quality Management
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Synthesised model of market orientation-business performance relationship
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