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Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries
Os efeitos da participação em comunidades virtuais de marca no comportamento do consumidor: um estudo comparativo entre comunidades gerenciadas pelas organizações e pelos consumidores
Market orientation and performance of agro-food value chains in developing and emerging markets : the case of maize, teff, and beans seed supply chains in Ethiopia
Strategi Pemasaran Komunitas And Implikasinya Pada Loyalitas Merek Toyota Di Indonesia [Community Marketing Strategy and Its Implication on Brand Loyalty Toyota in Indonesia]
ICT for development reconsidered: a critical realist approach to the strategic context in Kenya's transition to e-governance
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