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The complexity of relationship marketing for service customers

https://doi.org/10.1108/08876040710758586
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/978-3-319-17320-7_158openalex-snapshot
Creating and Maintaining Sustainable Relationships with Customers in Consumer Markets
inferredcites →https://doi.org/10.1016/0090-2616(80)90040-6openalex-snapshot
The service organization: Climate is crucial
inferredcites →https://doi.org/10.1016/0148-2963(90)90037-eopenalex-snapshot
Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
inferredcites →https://doi.org/10.1016/s0024-6301(97)82843-9openalex-snapshot
The loyalty effect: The hidden force behind growth, profits, and lasting value
inferredcites →https://doi.org/10.1016/s1067-5671(95)04009-9openalex-snapshot
The nature of customer relationships in services
inferredcites →https://doi.org/10.1016/s1067-5671(95)04022-6openalex-snapshot
The nature of customer relationships in services
inferredcites →https://doi.org/10.1016/s1067-5671(96)05046-9openalex-snapshot
Friendship over the counter: How social aspects of service encounters influence consumer service loyalty
inferredcites →https://doi.org/10.1016/s1067-5671(96)05059-7openalex-snapshot
Friendship over the counter: How social aspects of service encounters influence consumer service loyalty
inferredcites →https://doi.org/10.1016/s1320-1646(94)70275-6openalex-snapshot
From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
inferredcites →https://doi.org/10.1080/0267257x.1994.9964296openalex-snapshot
Buyer‐seller relationships: A conceptual model and empirical investigation
inferredcites →https://doi.org/10.1080/0267257x.1996.9964425openalex-snapshot
Relationship formation and governance in consumer markets: Transactional analysis versus the behaviourist approach
inferredcites →https://doi.org/10.1080/0267257x.1997.9964481openalex-snapshot
Towards a paradigm shift in marketing? An examination of current marketing practices
inferredcites →https://doi.org/10.1080/0267257x.1997.9964486openalex-snapshot
Relationship marketing: Key issues for the utilities sector
inferredcites →https://doi.org/10.1080/15252019.2004.10722094openalex-snapshot
The Value of Relationship Strength in Segmenting Casino Patrons
inferredcites →https://doi.org/10.1080/15332969.1994.9985149openalex-snapshot
A revised view of service quality dimensions: An empirical investigation
inferredcites →https://doi.org/10.1108/00251749410054774openalex-snapshot
From Marketing Mix to Relationship Marketing
inferredcites →https://doi.org/10.1108/03090560310454037openalex-snapshot
Measuring the quality of relationships in consumer services: an empirical study
inferredcites →https://doi.org/10.1108/09564230010360191openalex-snapshot
A customer‐service worker relationship model
inferredcites →https://doi.org/10.1108/09564230110382763openalex-snapshot
Generating positive word‐of‐mouth communication through customer‐employee relationships
inferredcites →https://doi.org/10.1111/j.1936-4490.1998.tb00153.xopenalex-snapshot
Buyer‐Seller Relationships: Bonds, Relationship Management, and Sex‐Type
inferredcites →https://doi.org/10.1177/002224299505900207openalex-snapshot
Going to Extremes: Managing Service Encounters and Assessing Provider Performance
inferredcites →https://doi.org/10.1177/009207039502300402openalex-snapshot
Relationship Marketing of Services--Growing Interest, Emerging Perspectives
inferredcites →https://doi.org/10.1177/009207039502300403openalex-snapshot
Building Service Relationships: It's all about Promises
inferredcites →https://doi.org/10.1177/0092070398262002openalex-snapshot
Relational Benefits in Services Industries: The Customer's Perspective
inferredcites →https://doi.org/10.1287/mksc.12.2.125openalex-snapshot
The Antecedents and Consequences of Customer Satisfaction for Firms
inferredcites →https://doi.org/10.1287/mksc.17.1.45openalex-snapshot
A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction
inferredcites →https://doi.org/10.1300/j090v11n01_13openalex-snapshot
A Revised View of Service Quality Dimensions
inferredcites →https://doi.org/10.1300/j366v01n01_02openalex-snapshot
Evolving Relationship Marketing into a Discipline
inferredcites →https://doi.org/10.1509/jmkg.67.1.77.18589openalex-snapshot
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
inferredcites →https://doi.org/10.1509/jmkg.67.4.30.18685openalex-snapshot
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
inferredcites →https://doi.org/10.2307/1251126openalex-snapshot
Developing Buyer-Seller Relationships
inferredcites →https://doi.org/10.2307/1251430openalex-snapshot
A Conceptual Model of Service Quality and Its Implications for Future Research
inferredcites →https://doi.org/10.2307/1251817openalex-snapshot
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
inferredcites →https://doi.org/10.2307/1251829openalex-snapshot
An Examination of the Nature of Trust in Buyer-Seller Relationships
inferredcites →https://doi.org/10.2307/1252308openalex-snapshot
The Commitment-Trust Theory of Relationship Marketing
inferredcites →https://doi.org/10.2307/259097openalex-snapshot
Relationships and Unethical Behavior: A Social Network Perspective
inferredcites →https://doi.org/10.4135/9781452229102.n1openalex-snapshot
Service Quality: Insights and Managerial Implications from the Frontier
inferredcites →https://doi.org/10.4135/9781483327723.n16openalex-snapshot
Networks of Customer-to-Customer Relationships in Marketing: Conceptual Foundations and Implications
inferredcites →https://doi.org/10.5281/zenodo.14579729openalex-snapshot
SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
inferredcites →https://doi.org/10.5465/amr.1998.192955openalex-snapshot
Relationships and Unethical Behavior: A Social Network Perspective
inferredcites →https://doi.org/10.5860/choice.32-0402openalex-snapshot
Managing customer value: creating quality and service that customers can see

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Customer Interface in Spiritual Tourism via “Synaptic CRM Gap”: An Integrative Technology-Based Conceptual Model for Relationship Marketing
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The impact of supply chain relationship quality on performance in the maritime logistics industry in light of firm characteristics
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The effects of relationship bonds on emotional exhaustion and turnover intentions in frontline employees
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Psychological comfort and customer engagement in services: mediating role of relationship quality
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RELATIONSHIP MARKETING AS AN EFFECTIVE STRATEGY GUIDELINES AND A GUARANTEE OF SUCCESS IN THE BUSINESS OF A MODERN COMPANY
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