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Defining brand values through sponsorship

https://doi.org/10.1108/09590550910948574
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/1520-6793(200102)18:2<123::aid-mar1002>3.0.co;2-3openalex-snapshot
Market prominence biases in sponsor identification: Processes and consequentiality
inferredcites →https://doi.org/10.1016/j.jbusres.2004.03.004openalex-snapshot
Building contemporary brands: a sponsorship-based strategy
inferredcites →https://doi.org/10.1080/00913367.1987.10673055openalex-snapshot
Sponsorship: An Important Component of the Promotions Mix
inferredcites →https://doi.org/10.1080/02650487.1991.11104432openalex-snapshot
The Role of Sponsorship in the Marketing Communications Mix
inferredcites →https://doi.org/10.1080/02650487.1992.11104507openalex-snapshot
The Corporate (Sports) Sponsor
inferredcites →https://doi.org/10.1108/01443330710741084openalex-snapshot
Cool Cymru, rugby union and an imagined community
inferredcites →https://doi.org/10.1108/03090560110694763openalex-snapshot
Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog
inferredcites →https://doi.org/10.1108/03090560310477627openalex-snapshot
Corporate brands: what are they? What of them?
inferredcites →https://doi.org/10.1108/03090560310477672openalex-snapshot
Equity in corporate co‐branding
inferredcites →https://doi.org/10.1108/03090569910253044openalex-snapshot
Sport sponsorship as distinctive competence
inferredcites →https://doi.org/10.1108/03090569910253170openalex-snapshot
Media effect in commercial sponsorship
inferredcites →https://doi.org/10.1108/08876040310474828openalex-snapshot
A model of fan identification: antecedents and sponsorship outcomes
inferredcites →https://doi.org/10.1108/eb060635openalex-snapshot
Corporate identity: the concept, its measurement and management
inferredcites →https://doi.org/10.1108/eb060636openalex-snapshot
Relations between organizational culture, identity and image
inferredcites →https://doi.org/10.1108/eb060637openalex-snapshot
Visual identity: trappings or substance?
inferredcites →https://doi.org/10.1108/eum0000000007299openalex-snapshot
Corporate identity and corporate communications: creating a competitive advantage
inferredcites →https://doi.org/10.1108/ijsms-01-04-1999-b004openalex-snapshot
Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted
inferredcites →https://doi.org/10.1177/002224379903600301openalex-snapshot
Relatedness, Prominence, and Constructive Sponsor Identification
inferredcites →https://doi.org/10.1177/1470593106061263openalex-snapshot
The interactive effects of colors and products on perceptions of brand logo appropriateness
inferredcites →https://doi.org/10.2307/j.ctvv41887openalex-snapshot
The Ethics of Authenticity
inferredcites →https://doi.org/10.4135/9781446280119.n26openalex-snapshot
Case Study Research

What points at this work

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inferred← citeshttps://doi.org/10.2139/ssrn.1869409openalex-extracted
Does CSR Branding Increase Organisational Identification? An Interdisciplinary Approach
inferred← citeshttps://doi.org/10.1002/9781118378465.ch26openalex-snapshot
International Sponsorship Research
inferred← citeshttps://doi.org/10.1016/j.smr.2013.09.003openalex-snapshot
‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship
inferred← citeshttps://doi.org/10.1080/10632921.2014.964818openalex-snapshot
From Sponsorship to Partnership in Arts and Business Relations
inferred← citeshttps://doi.org/10.1080/16184742.2015.1042000openalex-snapshot
Strategic sponsoring in professional sport: a review and conceptualization
inferred← citeshttps://doi.org/10.1080/2159676x.2026.2651106openalex-snapshot
The role of sponsorship in shaping integrity in elite sport: perspectives from clean sport advocates
inferred← citeshttps://doi.org/10.1108/ijsms-13-02-2012-b006openalex-snapshot
CIMA a marketing revolution in Mexican Olympic sports
inferred← citeshttps://doi.org/10.1108/jpbm-03-2014-0533openalex-snapshot
An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union
inferred← citeshttps://doi.org/10.1108/sbm-06-2016-0023openalex-snapshot
Sport-related branded entertainment: the Red Bull phenomenon
inferred← citeshttps://doi.org/10.11606/issn.1981-4690.v35i2p207-227openalex-snapshot
Sponsorship in Beach Volleyball: effects of event quality, spectator satisfaction and brand experience on brand equity
inferred← citeshttps://doi.org/10.14780/iibd.75351openalex-snapshot
FUTBOL TARAFTARLARININ SPONSOR MARKALARA İLİŞKİN TUTUM, SATIN ALMA NİYETİ VE TAKIMLA ÖZDEŞLEŞMELERİ ARASINDAKİ İLİŞKİ
inferred← citeshttps://doi.org/10.2501/ija-33-2-295-327openalex-snapshot
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
inferred← citeshttps://doi.org/10.3390/jtaer16050092openalex-snapshot
Rethinking a Designers’ Rule of Thumb: Influence of Information Seeking and Consumption Goals on Mobile Commerce Interface Design
inferred← citeshttps://doi.org/10.5539/ijms.v9n5p77openalex-snapshot
Sponsoring Sports Teams with Low Media Exposure: An Exploratory Investigation on Small and Medium Sized B2B Firms
inferred← citeshttps://doi.org/10.5585/podium.v10i3.17001openalex-snapshot
Patrocínio esportivo e comunicação de marca: perspectivas de patrocinadores, gestores de marketing esportivo e atletas brasileiros do surfe profissional
inferred← citeshttps://doi.org/10.7190/shu-thesis-00136openalex-snapshot
The Use of Brand Function in Sport Event Sponsorship
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