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Marketing strategies for fast‐food restaurants: a customer view

https://doi.org/10.1108/09596119510146823
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Correspondence analysis, with an extension towards nominal time series
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The Geometric Interpretation of Correspondence Analysis
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Consumers' Nutritional Ratings of Fast‐Food Meals
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Responding to Market Changes
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An Exploratory Assessment of Situational Effects in Buyer Behavior
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An Investigation of Situational Variation in Brand Choice Behavior and Attitude
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Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research
inferredcites →https://doi.org/10.1177/002224378602300307openalex-snapshot
Interpoint Distance Comparisons in Correspondence Analysis
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Analysis of Categorical Data: Dual Scaling and Its Applications
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Theory and Applications of Correspondence Analysis.
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Multidimensional Scaling: Concepts and Applications
inferredcites →https://doi.org/10.3138/9781487577995openalex-snapshot
Analysis of Categorical Data

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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