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How Consumers Justify Their Unethical Behavior: The Role of Moral Recognition Strategies (Moral Rationalization, and Decoupling), Complemented by Culture, on the Purchase of Counterfeits in Pakistan
Understanding the effect of smart retail brand – Consumer communications via mobile instant messaging (MIM) – An empirical study in the Chinese context
“I See Super-Rich (Versus Poor) People, Therefore I Spend”: Effects of Social Comparison and Donation Mode on Egoistic Spending versus Altruistic Giving
The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products: the moderating effect of sustainability
Customizing or conforming ? : exploring cross-cultural differences in consumers' use of brands to signal self-identities and their implications for self-brand connections and product customization
Meta-analysis of the antecedent and consequent constructs of materialism
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