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Factors Influencing Acceptance of Mobile money Applications in Enterprise Management: A Case Study of Micro and Small Enterprise Owners in Kisumu Central Business District, Kenya
Physical Proximity and Awareness of Financial Service Access Strategy on Farmers Economic Empowerment in Kenya: A Case of Small Scale Agricultural Tea Farmers in Kisii County
Theory-Guided Analytics Process: Using Theories to Underpin an Analytics Process for New Banking Product Development Using Segmentation-Based Marketing Analytics Leveraging on Marketing Intelligence
Determination of the Influencing Factors for the Acceptance of Mobile Banking Based on Social Cognitive Theory by Bank Mellat Customers in Bandar Abbas
Psychological Factors in Continuance Digital Media Behaviour: Smartphone, Internet and Social Media in Young Consumers.
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