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A Blueprint for Green Marketing

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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/bse.3280010205openalex-snapshot
Corporate environmental commitment in Australia: A sectorial comparison

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Green Marketing or Greenwashing? Examining the Sequential Mediating Roles of Perceived Greenwashing and Green Trust on Green Purchase Intention
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How Claim Specificity Can Improve Claim Credibility in Green Advertising
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SUSTAINABLE INCENTIVES IN MARKETING AND STRATEGIC GREENING: THE CASES OF LITHUANIA AND ROMANIA / MARKETINGO IR ŽALIOSIOS STRATEGIJOS DARNUMO PASKATOS: LIETUVOS IR RUMUNIJOS ATVEJAI
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Important motivators for buying green products
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Sustainable Regional Development in the Citrus Agro-Industry of Álamo Temapache, Veracruz, México
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The price premium of an environmentally friendly product
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The Effect of Consumer Scepticism on the Perceived Value of a Sustainable Hotel Booking
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LES DETERMINANTS DE LA COMMUNICATION PUBLICITAIRE DANS UN MONDE EN MUTATION : COMMENT RÉPONDRE AUX EXIGENCES DU DÉVELOPPEMENT DURABLE ?
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Youth Perception towards Green Credential Advertisements in a Malaysian context
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Compréhension de la contestation de la publicité environnementale : principes et conséquences
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Product-oriented environmental management
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