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Market Segmentation — A Strategic Necessity?

https://doi.org/10.1108/eb045693
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/0016-3287(78)90073-3openalex-snapshot
Corporate strategy and planning
inferredcites →https://doi.org/10.1016/0019-8501(80)90035-8openalex-snapshot
Vendor segmentation: An additional level of market segmentation
inferredcites →https://doi.org/10.1016/0024-6301(74)90012-0openalex-snapshot
Systematic corporate planning
inferredcites →https://doi.org/10.1016/0024-6301(79)90059-1openalex-snapshot
Strategic mapping—a tool for corporate planners
inferredcites →https://doi.org/10.1016/0024-6301(79)90077-3openalex-snapshot
Marketing in moderation— The marketing concept and the organization's structure
inferredcites →https://doi.org/10.1016/0024-6301(81)90005-4openalex-snapshot
Strategic planning in the Thomas Cook group
inferredcites →https://doi.org/10.1016/j.indmarman.2008.01.004openalex-snapshot
Industrial Marketing Management
inferredcites →https://doi.org/10.1057/jors.1980.125openalex-snapshot
Operations Management -- A Policy Framework
inferredcites →https://doi.org/10.1177/002224297904300402openalex-snapshot
Customer-Oriented Approaches to Identifying Product-Markets
inferredcites →https://doi.org/10.1177/002224297904300412openalex-snapshot
A Cost-Benefit Approach to Market Segmentation
inferredcites →https://doi.org/10.2307/1250205openalex-snapshot
Consumer Market Research Handbook
inferredcites →https://doi.org/10.2307/2987790openalex-snapshot
Consumer Market Research Handbook.
inferredcites →https://doi.org/10.2307/3008225openalex-snapshot
Systematic Corporate Planning.

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.4776540openalex-extracted
Customer Segmentation for Marketing Intelligence Enabled Hyper-Personalisation: Exploring Mixed Method Approach
inferred← citeshttps://doi.org/10.1016/j.jclepro.2018.05.067openalex-snapshot
Market segmentation based on eco-socially conscious consumers’ behavioral intentions: Evidence from an emerging economy
Editorial review for independent work. ICSAC — the Institute for Complexity Science and Advanced Computing — runs a structured editorial panel for researchers publishing outside journals, and publishes on CiteStamp rails. Submission is free and goes through ORCID: icsacinstitute.org/submit.