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Fortune 1000 communication strategies on Facebook and Twitter

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/s10551-008-9794-0openalex-snapshot
Is Corporate Responsibility Converging? A Comparison of Corporate Responsibility Reporting in the USA, UK, Australia, and Germany
inferredcites →https://doi.org/10.1016/j.bushor.2009.09.003openalex-snapshot
Users of the world, unite! The challenges and opportunities of Social Media
inferredcites →https://doi.org/10.1016/j.pubrev.2009.05.002openalex-snapshot
Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles
inferredcites →https://doi.org/10.1016/j.pubrev.2010.08.004openalex-snapshot
Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter
inferredcites →https://doi.org/10.1016/j.pubrev.2010.12.005openalex-snapshot
Corporate responsibility in U.S. corporate websites: A pilot study
inferredcites →https://doi.org/10.1016/j.pubrev.2010.12.006openalex-snapshot
Keeping up with the digital age: How the American Red Cross uses social media to build relationships
inferredcites →https://doi.org/10.1016/j.pubrev.2011.10.006openalex-snapshot
How companies cultivate relationships with publics on social network sites: Evidence from China and the United States
inferredcites →https://doi.org/10.1016/j.pubrev.2012.01.005openalex-snapshot
Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less
inferredcites →https://doi.org/10.1057/palgrave.crr.1540045openalex-snapshot
Corporate Associations in Marketing: Antecedents and Consequences
inferredcites →https://doi.org/10.1080/00913367.2005.10639210openalex-snapshot
THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION
inferredcites →https://doi.org/10.1080/1062726x.2011.555647openalex-snapshot
Transferring Effects of CSR Strategy on Consumer Responses: The Synergistic Model of Corporate Communication Strategy
inferredcites →https://doi.org/10.1080/13571510701344095openalex-snapshot
The Performance of UK Takeovers: Does the Nationality of Acquirers Matter?
inferredcites →https://doi.org/10.1080/19312450709336664openalex-snapshot
Answering the Call for a Standard Reliability Measure for Coding Data
inferredcites →https://doi.org/10.1108/13563281311294128openalex-snapshot
Facebook: examining the information presented and its impact on stakeholders
inferredcites →https://doi.org/10.1108/13632540810899425openalex-snapshot
Communicating sustainability
inferredcites →https://doi.org/10.1108/13632541011017816openalex-snapshot
What they can do versus how much they care
inferredcites →https://doi.org/10.1111/j.1460-2466.2008.01410.xopenalex-snapshot
Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication
inferredcites →https://doi.org/10.1111/j.1468-2370.2009.00276.xopenalex-snapshot
Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication
inferredcites →https://doi.org/10.2307/1252190openalex-snapshot
The Company and the Product: Corporate Associations and Consumer Product Responses
inferredcites →https://doi.org/10.2753/joa0091-3367390107openalex-snapshot
Integrating Advertising and Publicity

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.4692052openalex-extracted
Relational, Elaborational, or Activational? A Content Analysis of Communication Strategies in Corporate Social Advocacy on Social Media
inferred← citeshttps://doi.org/10.1002/csr.1852openalex-snapshot
Online corporate social responsibility communication strategies and stakeholder engagements: A comparison of controversial versus noncontroversial industries
inferred← citeshttps://doi.org/10.1007/978-3-030-12453-3_22openalex-snapshot
Facebook Content Strategies: A Case Study of a Subsidiary Company in Greece
inferred← citeshttps://doi.org/10.1007/978-3-319-90500-6_21openalex-snapshot
Company Reporting on Social Media: A Content Analysis of the Albanian Companies
inferred← citeshttps://doi.org/10.1007/978-981-97-1371-4_7openalex-snapshot
Chinese Brand Narratives in Cross-Cultural Communication
inferred← citeshttps://doi.org/10.1007/s10551-021-04748-wopenalex-snapshot
Theoretical Insights of CSR Research in Communication from 1980 to 2018: A Bibliometric Network Analysis
inferred← citeshttps://doi.org/10.1007/s10796-023-10376-8openalex-snapshot
Social Media Platforms and User Engagement: A Multi-Platform Study on One-way Firm Sustainability Communication
inferred← citeshttps://doi.org/10.1016/j.actpsy.2025.104988openalex-snapshot
Informational or emotional? The influencing mechanism of digital corporate social responsibility related interactive content on product purchase intention
inferred← citeshttps://doi.org/10.1016/j.intmar.2019.03.003openalex-snapshot
Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth
inferred← citeshttps://doi.org/10.1016/j.pubrev.2017.05.002openalex-snapshot
Messages on CSR-dedicated Facebook pages: What works and what doesn’t
inferred← citeshttps://doi.org/10.1016/j.pubrev.2018.12.001openalex-snapshot
Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data
inferred← citeshttps://doi.org/10.1016/j.pubrev.2020.101883openalex-snapshot
The interplay between post-crisis response strategy and pre-crisis corporate associations in the context of CSR crises
inferred← citeshttps://doi.org/10.1016/j.pubrev.2020.101887openalex-snapshot
Employees as information influencers of organization’s CSR practices: The impacts of employee words on public perceptions of CSR
inferred← citeshttps://doi.org/10.1016/j.pubrev.2021.102059openalex-snapshot
How controversial businesses communicate CSR on Facebook: Insights from the Canadian cannabis industry
inferred← citeshttps://doi.org/10.1016/j.pubrev.2023.102391openalex-snapshot
Silence is golden? Mitigating different types of online firestorms of Fortune 100 corporations on Twitter
inferred← citeshttps://doi.org/10.1016/j.pubrev.2025.102605openalex-snapshot
Advocacy fit and social identity in corporate social advocacy: A multigroup analysis of public responses
inferred← citeshttps://doi.org/10.1057/978-1-137-57475-6_5openalex-snapshot
Innovation in the Spanish Twittersphere: An Ontology and Stakeholders’ Salience Analysis
inferred← citeshttps://doi.org/10.1080/10496491.2024.2332991openalex-snapshot
Insights Into the Effectiveness of Advertising During the Recession Caused by COVID-19
inferred← citeshttps://doi.org/10.1080/1062726x.2015.1098543openalex-snapshot
Corporate Associations Written on the Wall: Publics’ Responses to Fortune 500 Ability and Social Responsibility Facebook Posts
inferred← citeshttps://doi.org/10.1080/1062726x.2020.1861949openalex-snapshot
The association spillover mechanism of CSR crises: evidence from the Uber case
inferred← citeshttps://doi.org/10.1080/13527266.2017.1393766openalex-snapshot
Corporate association strategies and consumer responses: The relative effectiveness of CA versus CSR communication strategy by industry type
inferred← citeshttps://doi.org/10.1080/15252019.2018.1507853openalex-snapshot
Interaction Effects of System-Generated Information and Consumer Skepticism: An Evaluation of Issue Support Behavior in CSR Twitter Campaigns
inferred← citeshttps://doi.org/10.1080/1553118x.2016.1223671openalex-snapshot
The Impact of Corporate Communication on Company Evaluation: Examining the Message Effects of CSR, Corporate Ability, and Hybrid Strategies
inferred← citeshttps://doi.org/10.1080/1553118x.2018.1428979openalex-snapshot
Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use
inferred← citeshttps://doi.org/10.1080/1553118x.2020.1730378openalex-snapshot
Hybrid Strategy—Interference or Integration? How Corporate Communication Impacts Consumers’ Memory and Company Evaluation
inferred← citeshttps://doi.org/10.1080/1553118x.2020.1835920openalex-snapshot
How Do Businesses Help during Natural Disasters? A Content Analysis of Corporate Disaster Aid on Twitter
inferred← citeshttps://doi.org/10.1080/17544750.2018.1528292openalex-snapshot
Comparative analysis of Chinese and Japanese corporate communication on Facebook and Twitter
inferred← citeshttps://doi.org/10.1080/20932685.2021.1998789openalex-snapshot
How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies
inferred← citeshttps://doi.org/10.1080/23736992.2021.2014849openalex-snapshot
Holistic Dialogical Corporate Communications in the Food Retailing Industry: The Importance of Conscious Communication in Social Networks
inferred← citeshttps://doi.org/10.1080/23750472.2020.1723432openalex-snapshot
Comparing organizational content and fan interaction on Twitter and Facebook in United States professional sport
inferred← citeshttps://doi.org/10.1108/ccij-07-2024-0135openalex-snapshot
From tactical to strategic sustainability communication: a qualitative study on corporations in Türkiye
inferred← citeshttps://doi.org/10.1108/ccij-09-2019-0108openalex-snapshot
The role of corporate credibility and bandwagon cues in sponsored social media advertising
inferred← citeshttps://doi.org/10.1108/ccij-10-2025-0314openalex-snapshot
Mixed or mismatch? Novel approaches to the interplay of prior associations and crisis response strategies
inferred← citeshttps://doi.org/10.1108/ijoa-10-2019-1895openalex-snapshot
The effect of CSR engagement on eWOM on social media
inferred← citeshttps://doi.org/10.1108/imr-12-2021-0375openalex-snapshot
CSR communication and international marketing: Insights from the COVID-19 pandemic
inferred← citeshttps://doi.org/10.1108/intr-04-2017-0172openalex-snapshot
Communicating effectively about CSR on Twitter
inferred← citeshttps://doi.org/10.1108/intr-05-2016-0140openalex-snapshot
The joint effect of association-based corporate posting strategy and eWOM comment valence on social media
inferred← citeshttps://doi.org/10.1108/jal-07-2024-0159openalex-snapshot
Corporate reporting through social media: a comprehensive literature review
inferred← citeshttps://doi.org/10.1108/jcom-04-2016-0021openalex-snapshot
Assessing the applicability of Hofstede’s cultural dimensions for Global 500 corporations’ Facebook profiles and content
inferred← citeshttps://doi.org/10.1108/jsm-03-2025-0215openalex-snapshot
Effective complaint management on social networks: the impact of response strategy, type and account on consumer reactions
inferred← citeshttps://doi.org/10.1108/medar-02-2021-1211openalex-snapshot
Intellectual capital disclosure on Twitter – empirical evidence from the world’s largest companies
inferred← citeshttps://doi.org/10.1108/oir-02-2023-0061openalex-snapshot
Using YouTube for corporate communication: a comparison between Chinese and American companies
inferred← citeshttps://doi.org/10.1108/sd-11-2015-0176openalex-snapshot
Making the most of Facebook and Twitter?
inferred← citeshttps://doi.org/10.1109/access.2020.2983656openalex-snapshot
Twitter and Research: A Systematic Literature Review Through Text Mining
inferred← citeshttps://doi.org/10.1109/tpc.2021.3064409openalex-snapshot
Comparing International Communication of Corporate Social Responsibility by Chinese and Korean Firms on Social Media
inferred← citeshttps://doi.org/10.1109/tpc.2025.3533177openalex-snapshot
Which Topic Category Is More Engaging on Chinese Corporations’ Facebook Accounts: Corporate Ability or Corporate Social Responsibility?
inferred← citeshttps://doi.org/10.1145/3556089.3556094openalex-snapshot
Corporate Communication Strategies of Chinese E-Commerce Platforms: A Content Analysis of Tmall's Posts on Social Media During Singles' Day Period
inferred← citeshttps://doi.org/10.1177/07439156251360771openalex-snapshot
From Woefully Woke to Advocate Ambassadors: A Typology of Retailers’ Corporate Sociopolitical Activism Messaging on Social Media
inferred← citeshttps://doi.org/10.1177/1050651920932191openalex-snapshot
How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets
inferred← citeshttps://doi.org/10.1177/17427665231156691openalex-snapshot
Huawei knowledge transfer in Africa: Corporate communication and users’ responses on social networks
inferred← citeshttps://doi.org/10.1177/23294884221114393openalex-snapshot
One Earth, One Humanity Versus the Virus: Examining the Global COVID-19 Social Partnership Communication Networks on Social Media
inferred← citeshttps://doi.org/10.17576/jkmjc-2019-3502-04openalex-snapshot
Komunikasi Strategik dan Peranannya Untuk Mewujudkan Komunikasi Berkesan dalam Organisasi (Strategic Communication and Its Role to Create an Effective Communication in Organization)
inferred← citeshttps://doi.org/10.24123/jbt.v4i1.2815openalex-snapshot
Media Sosial dan Interaktivitas dalam Dunia Public Relations
inferred← citeshttps://doi.org/10.2478/joim-2022-0011openalex-snapshot
Sustainability Disclosure in Social Media – Substitutionary or Complementary to Traditional Reporting?
inferred← citeshttps://doi.org/10.26417/ejme.v1i1.p122-134openalex-snapshot
Communication Strategies Used in Corporate Facebook Pages and Motivations of Consumers for Following These Pages
inferred← citeshttps://doi.org/10.28991/esj-2022-06-01-05openalex-snapshot
Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention
inferred← citeshttps://doi.org/10.31123/akil.404276openalex-snapshot
İşletmelerin Facebook Sayfalarında Kullandıkları Kurumsal İletişim Stratejileri ve Tüketicilerin Bu Sayfaları Takip Etme Güdüleri
inferred← citeshttps://doi.org/10.3280/mc2018-004002openalex-snapshot
Emerging trends in qualitative research. A focus on Social Media
inferred← citeshttps://doi.org/10.3390/info11050254openalex-snapshot
Communication Strategies in Social Media in the Example of ICT Companies
inferred← citeshttps://doi.org/10.3390/jrfm14030118openalex-snapshot
Empowering Financial Education by Banks—Social Media as a Modern Channel
inferred← citeshttps://doi.org/10.3390/jrfm19050360openalex-snapshot
When Does ESG Create Value? A Literature Review on Benefits, Credibility, and Enabling Factors
inferred← citeshttps://doi.org/10.3390/su10124447openalex-snapshot
Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook
inferred← citeshttps://doi.org/10.3390/su142417006openalex-snapshot
Tackling Fuzziness in CSR Communication Research on Social Media: Pathways to More Rigor and Replicability
inferred← citeshttps://doi.org/10.4018/ijsodit.2015070104openalex-snapshot
Use of Facebook for Corporate Reporting
inferred← citeshttps://doi.org/10.46541/978-86-7233-386-2_18openalex-snapshot
Digital Communication Strategy
inferred← citeshttps://doi.org/10.6007/ijarbss/v12-i12/15592openalex-snapshot
Corporate Social Responsibility Initiatives and Consumer Satisfaction in An Internet-Based Company: A Mediating Role of Communication in The Social Media
inferred← citeshttps://doi.org/10.70675/e95086c8ze271z48cfzb661z9d9d8db61b2dopenalex-snapshot
The impact of social media on B2C commercial organizations performance
inferred← citeshttps://doi.org/10.7287/peerj-cs.1390v0.1/reviews/1openalex-snapshot
Peer Review #1 of "Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management (v0.1)"
inferred← citeshttps://doi.org/10.7287/peerj-cs.1390v0.1/reviews/2openalex-snapshot
Peer Review #2 of "Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management (v0.1)"
inferred← citeshttps://doi.org/10.7287/peerj-cs.1390v0.2/reviews/1openalex-snapshot
Peer Review #1 of "Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management (v0.2)"
inferred← citeshttps://doi.org/10.7717/peerj-cs.1390openalex-snapshot
Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management
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