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The immediate effect of corporate social responsibility on consumer-based brand equity

https://doi.org/10.1108/jpbm-09-2018-2016
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/csr.1297openalex-snapshot
Corporate Social Responsibility and Product Evaluation: The Moderating Role of Brand Familiarity
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Corporate social responsibility: a comparison between the United States and the European Union
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The impact of the alliance on the partners: A look at cause–brand alliances
inferredcites →https://doi.org/10.1007/s10551-005-5841-2openalex-snapshot
Influence of Corporate Social Responsibility on Loyalty and Valuation of Services
inferredcites →https://doi.org/10.1007/s10551-006-9071-zopenalex-snapshot
Corporate Social Responsibility and Resource-Based Perspectives
inferredcites →https://doi.org/10.1007/s10551-006-9100-yopenalex-snapshot
A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study
inferredcites →https://doi.org/10.1007/s10551-008-9673-8openalex-snapshot
The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
inferredcites →https://doi.org/10.1007/s10551-008-9685-4openalex-snapshot
Rationalization, Overcompensation and the Escalation of Corruption in Organizations
inferredcites →https://doi.org/10.1007/s10551-010-0433-1openalex-snapshot
The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation
inferredcites →https://doi.org/10.1007/s10551-011-1118-0openalex-snapshot
The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan
inferredcites →https://doi.org/10.1007/s10551-015-2799-6openalex-snapshot
A Comparison of Canadian and U.S. CSR Strategic Alliances, CSR Reporting, and CSR Performance: Insights into Implicit–Explicit CSR
inferredcites →https://doi.org/10.1016/j.ibusrev.2018.10.005openalex-snapshot
Managing the consumer-based brand equity process: A cross-cultural perspective
inferredcites →https://doi.org/10.1016/j.ijresmar.2007.01.001openalex-snapshot
Reaping relational rewards from corporate social responsibility: The role of competitive positioning
inferredcites →https://doi.org/10.1016/j.ijresmar.2011.10.002openalex-snapshot
Generating global brand equity through corporate social responsibility to key stakeholders
inferredcites →https://doi.org/10.1016/j.indmarman.2015.07.008openalex-snapshot
Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior
inferredcites →https://doi.org/10.1016/j.indmarman.2017.11.009openalex-snapshot
Building industrial brand equity on resource advantage
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Cause–brand alliances: does the cause help the brand or does the brand help the cause?
inferredcites →https://doi.org/10.1016/j.jbusres.2012.05.015openalex-snapshot
CSR and the national institutional context: The case of South Korea
inferredcites →https://doi.org/10.1016/j.jbusres.2013.07.003openalex-snapshot
Differentiation strategies in emerging markets: The case of Latin American agribusinesses
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Communicating a company's positive impact on society—Can plausible explanations secure authenticity?
inferredcites →https://doi.org/10.1016/j.jbusres.2017.07.007openalex-snapshot
Doing good and doing bad: The impact of corporate social responsibility and irresponsibility on firm performance
inferredcites →https://doi.org/10.1016/j.jbusres.2018.01.031openalex-snapshot
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
inferredcites →https://doi.org/10.1016/j.jbusres.2018.11.017openalex-snapshot
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
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The effect of evolving resource synergy beliefs on the intentions–behavior discrepancy in ethical consumption
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Conditioning effect of prior reputation on perception of corporate giving
inferredcites →https://doi.org/10.1016/j.pubrev.2006.11.001openalex-snapshot
Communicating about corporate social responsibility: A comparative study of CSR reporting in Australia and Slovenia
inferredcites →https://doi.org/10.1016/s1441-3582(07)70026-5openalex-snapshot
Consumers and Corporate Social Responsibility: Matching the Unmatchable?
inferredcites →https://doi.org/10.1037/0022-3514.37.1.97openalex-snapshot
Effects of message repetition and position on cognitive response, recall, and persuasion.
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Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.
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Integration theory and attitude change.
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A consumer-perceived consumer-based brand equity scale
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How to generate sustainable brand value from responsibility
inferredcites →https://doi.org/10.1057/palgrave.bm.2550090openalex-snapshot
Moderating effects of the brand concept on the relationship between brand personality and perceived quality
inferredcites →https://doi.org/10.1057/palgrave.jibs.8400227openalex-snapshot
Corporate social responsibility in the multinational enterprise: strategic and institutional approaches
inferredcites →https://doi.org/10.1057/s41262-017-0049-1openalex-snapshot
Customer segmentation based on store equity: What explains customer store preference?
inferredcites →https://doi.org/10.1057/s41262-017-0072-2openalex-snapshot
Brands that do good: insight into social brand equity
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Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong
inferredcites →https://doi.org/10.1080/00913367.2004.10639151openalex-snapshot
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
inferredcites →https://doi.org/10.1086/209329openalex-snapshot
Caution in the Use of Difference Scores in Consumer Research
inferredcites →https://doi.org/10.1086/209380openalex-snapshot
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
inferredcites →https://doi.org/10.1086/344428openalex-snapshot
The Influence of Level of Processing on Advertising Repetition Effects
inferredcites →https://doi.org/10.1086/376800openalex-snapshot
Brand Familiarity and Advertising Repetition Effects
inferredcites →https://doi.org/10.1086/651566openalex-snapshot
Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
inferredcites →https://doi.org/10.1086/660851openalex-snapshot
Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts
inferredcites →https://doi.org/10.1086/677841openalex-snapshot
When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
inferredcites →https://doi.org/10.1108/02651339710170221openalex-snapshot
A model of image creation and image transfer in event sponsorship
inferredcites →https://doi.org/10.1108/02652321311298735openalex-snapshot
How service quality influences brand equity
inferredcites →https://doi.org/10.1108/07363760610641127openalex-snapshot
The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty
inferredcites →https://doi.org/10.1108/10610420710731142openalex-snapshot
Does image of country‐of‐origin matter to brand equity?
inferredcites →https://doi.org/10.1108/10610420810875070openalex-snapshot
Risk aversion and brand loyalty: the mediating role of brand trust and brand affect
inferredcites →https://doi.org/10.1108/10662240610690025openalex-snapshot
The value of participation in virtual consumer communities on brand loyalty
inferredcites →https://doi.org/10.1108/imr-10-2013-0242openalex-snapshot
Consumer-based brand equity measurement: lessons learned from an international study
inferredcites →https://doi.org/10.1108/jpbm-05-2015-0893openalex-snapshot
Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE)
inferredcites →https://doi.org/10.1108/jpbm-05-2016-1194openalex-snapshot
CSR and corporate branding effect on brand loyalty: a study on Indian banking industry
inferredcites →https://doi.org/10.1108/jpbm-06-2015-0917openalex-snapshot
The impact of corporate social responsibility on brand equity: consumer responses to two types of fit
inferredcites →https://doi.org/10.1108/jsm-09-2012-0171openalex-snapshot
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
inferredcites →https://doi.org/10.1108/sd.2007.05623ead.006openalex-snapshot
Strategy and society: the link between competitive advantage and corporate social responsibility
inferredcites →https://doi.org/10.1111/j.1475-6811.1999.tb00202.xopenalex-snapshot
Partner effects in relationship research: Conceptual issues, analytic difficulties, and illustrations
inferredcites →https://doi.org/10.1177/002224379002700308openalex-snapshot
Ease of Message Processing as a Moderator of Repetition Effects in Advertising
inferredcites →https://doi.org/10.1177/0092070300282002openalex-snapshot
An Examination of Selected Marketing Mix Elements and Brand Equity
inferredcites →https://doi.org/10.1177/0092070303258971openalex-snapshot
Corporate Social Responsibility and Marketing: An Integrative Framework
inferredcites →https://doi.org/10.1177/0092070305284976openalex-snapshot
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
inferredcites →https://doi.org/10.1177/0092070399274005openalex-snapshot
Corporate Citizenship: Cultural Antecedents and Business Benefits
inferredcites →https://doi.org/10.1177/014920638601200408openalex-snapshot
Self-Reports in Organizational Research: Problems and Prospects
inferredcites →https://doi.org/10.1177/1069031x9400200306openalex-snapshot
A Strategic Model for Multinational Corporation Social Responsibility in the Third World
inferredcites →https://doi.org/10.1177/205157070802300402openalex-snapshot
Impact of Corporate Social Responsibility on Consumer Trust
inferredcites →https://doi.org/10.1287/mksc.1050.0153openalex-snapshot
Brands and Branding: Research Findings and Future Priorities
inferredcites →https://doi.org/10.1287/mnsc.1120.1630openalex-snapshot
The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness
inferredcites →https://doi.org/10.1300/j054v15n01_02openalex-snapshot
A Taxonomy of Cause-Related Marketing Research: Current Findings and Future Research Directions
inferredcites →https://doi.org/10.1509/jmkg.70.4.001openalex-snapshot
Corporate Social Responsibility, Customer Satisfaction, and Market Value
inferredcites →https://doi.org/10.1509/jmkg.73.4.64openalex-snapshot
Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge
inferredcites →https://doi.org/10.1509/jmkg.74.5.018openalex-snapshot
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
inferredcites →https://doi.org/10.1509/jmkr.38.2.225.18838openalex-snapshot
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
inferredcites →https://doi.org/10.1787/7497563b-enopenalex-snapshot
Social spending
inferredcites →https://doi.org/10.2139/ssrn.673343openalex-snapshot
Corporate Social Responsibility in Spain: An Overview
inferredcites →https://doi.org/10.2307/1251446openalex-snapshot
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
inferredcites →https://doi.org/10.2307/1252054openalex-snapshot
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
inferredcites →https://doi.org/10.2307/1252190openalex-snapshot
The Company and the Product: Corporate Associations and Consumer Product Responses
inferredcites →https://doi.org/10.2307/3150876openalex-snapshot
A Paradigm for Developing Better Measures of Marketing Constructs
inferredcites →https://doi.org/10.2307/3150928openalex-snapshot
Television Commercial Wearout: An Information Processing View
inferredcites →https://doi.org/10.2753/joa0091-3367360204openalex-snapshot
Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing
inferredcites →https://doi.org/10.3758/bf03212593openalex-snapshot
Novelty, complexity, and hedonic value
inferredcites →https://doi.org/10.4324/9781315807324openalex-snapshot
Contributions To Information Integration Theory
inferredcites →https://doi.org/10.5465/amr.2007.25275684openalex-snapshot
Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility
inferredcites →https://doi.org/10.5539/ass.v10n11p258openalex-snapshot
Corporate Social Responsibilities (CSR) as a Means of Materializing Corporate Vision: A Volvo Group Approach
inferredcites →https://doi.org/10.9774/gleaf.978-1-907643-26-2_11openalex-snapshot
Strategic corporate social responsibility: A brand–building tool

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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A Key Asset in Luxury: What Matters for Brand Value Creation?
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From Tweets to Insights: Social Opinion Mining on Corporate Social Responsibility
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Examining the relationship between corporate social responsibility, corporate reputation and brand equity in Indian banking industry
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Designing with Consciousness: How Singapore’s Coffee Brands Embrace Sustainability and Community
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Can Consumers’ Altruistic Inferences Solve the CSR Initiative Puzzle? A Meta-analytic Investigation
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The Cost of Broken Promises: Does a Firm’s Environmental Footprint Affect Its Brand Equity?
inferred← citeshttps://doi.org/10.1007/s40171-024-00422-yopenalex-snapshot
Corporate Social Responsibility (CSR) Nudge: A SAP-LAP-IRP Inquiry into the Discretion to Mandate
inferred← citeshttps://doi.org/10.1007/s43039-021-00042-9openalex-snapshot
How brand experience, satisfaction, trust, and commitment affect loyalty: a reexamination and reconciliation
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Corporate social responsibility and its effects on brand equity and corporate reputation in the cosmetics industry
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CSR as a framework for sustainability in SMEs: The relationship between company size, industrial sector, and triple bottom line activities
inferred← citeshttps://doi.org/10.1016/j.envc.2024.101032openalex-snapshot
Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia
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How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism
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A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
inferred← citeshttps://doi.org/10.1016/j.jbusres.2023.114240openalex-snapshot
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.115046openalex-snapshot
Socio-politically silent brands: A double edged sword
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inferred← citeshttps://doi.org/10.1016/j.pubrev.2023.102317openalex-snapshot
Fans, friends, critics, and foes: How CSR-based stakeholder segmentation differentiates perceived corporate ethics, trust, and perceived brand quality
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A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance
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Media coverage and band equity: evidence from China with institutional moderators
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How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition
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Determinants of learner-centric brand equity for online universities in Gulf countries
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Developing an Emic Scale on Consumer-Based Brand Equity for Packaged Food Brands
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Aligning sustainability strategy across the organization: the role of environmental orientation
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The synergistic drivers of beverage brand value: marketing, R&D, and corporate social responsibility
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Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt
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The Relationship between CSR and CBBE in Sub-Saharan Africa: The Moderating Role of Customer Perceived Value
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Harnessing corporate social responsibility to drive brand performance: role of perceived innovation in product and service brands
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Managing brand equity in the brewing sector
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The mediation role of perceived brand trustworthiness in brand social responsibility and brand positioning: evidence from the Tanzanian beverage industry
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The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis
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Helping consumers weather the storm: the impact of consumer-targeted resiliency programs on firm value
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Analysis of the perceived firm ethicality and brand loyalty through the lens of corporate social responsibility, green brand innovativeness and green marketing: evidence from an emerging economy
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Quality as the cornerstone in hybrid business models: building brands and shaping consumer behaviour
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Can corporate social responsibility deter consumer dysfunctional behavior?
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Corporate social responsibility and gig worker commitment: empowerment and trust as mediators
inferred← citeshttps://doi.org/10.1108/jima-09-2020-0287openalex-snapshot
Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19
inferred← citeshttps://doi.org/10.1108/jima-09-2021-0287openalex-snapshot
Measurement invariance across gender for the CSR as a promotional tool for halal certified companies in Malaysia
inferred← citeshttps://doi.org/10.1108/jima-10-2023-0314openalex-snapshot
Corporate social responsibility: the key to improving brand equity and reputation for local sports associations in Islamic countries
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Does corporate social responsibility improve brands’ responsible and active personality dimensions? An experimental investigation
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Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness
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CSR associations and market value: the moderating role of market competition
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Thirty years of product and brand management research: a retrospective review of the Journal of Product and Brand Management using bibliometric analysis
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The impact of brand value co-creation on perceived CSR authenticity and brand equity
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Sociopolitical activist brands
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Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality
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The sharing economy: the influence of perceived corporate social responsibility on brand commitment
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Sustainability through the lens of the professional adviser: the case for brand trust
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The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity
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Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
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What drives business-to-business brands to be conscientious?
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The origin of the country-of-origin image: the role of law
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Designing place brand architecture: the potential of a sub-brands strategy
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Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes
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Brand equity, online reviews, and message trust: the moderating role of persuasion knowledge
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A framework for transitioning brand trust to brand love
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How corporate social responsibility affects brand equity: the mediating role of customer engagement and the moderating role of brand innovativeness
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An integrative model of consumer-based heritage destination brand equity
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How Gen Z makes sense of CSR communication: the role of perceived altruism and cultural ideology in responses to internal and external CSR
inferred← citeshttps://doi.org/10.1109/iipem62726.2024.10925728openalex-snapshot
Engineering Approach for Corporate Social Responsibility on Brand Reputation and Consumer Behavior
inferred← citeshttps://doi.org/10.1177/18393349211030699openalex-snapshot
Specificity of CSR Ties That (Un)Bind Brand Attachment
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Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry
inferred← citeshttps://doi.org/10.1177/23197145221110285openalex-snapshot
Does Trust Mediate in Corporate Social Responsibility (CSR) and Brand Equity Nexus? Empirical Evidence from the Banking Sector
inferred← citeshttps://doi.org/10.12794/metadc1703285openalex-snapshot
Corporate Social Responsibility and Brand Equity: Insights to Global, Luxury, and Co-Creation Brand Building Strategies
inferred← citeshttps://doi.org/10.12794/metadc1873794openalex-snapshot
The Effect of Online Consumer Reviews and Brand Equity on the Consumer Decision Making Process
inferred← citeshttps://doi.org/10.17502/mrcs.v12i1.758openalex-snapshot
Bienestar y felicidad laboral como estrategia de sostenibilidad empresarial. Un análisis de las organizaciones españolas certificadas con el sello B-Corp
inferred← citeshttps://doi.org/10.18845/te.v18i2.7142openalex-snapshot
Brand equity and purchase decision of fast-moving consumer goods
inferred← citeshttps://doi.org/10.2139/ssrn.4786584openalex-snapshot
Deciphering Loyalty in P2p M-Payment Platforms: A Combined Sem and Artificial Neural Network Investigation
inferred← citeshttps://doi.org/10.21511/im.20(1).2024.04openalex-snapshot
Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry
inferred← citeshttps://doi.org/10.25105/ber.v23i2.18635openalex-snapshot
The Consequences of Social Responsibility: A Study of Fast Fashion Brands
inferred← citeshttps://doi.org/10.25105/jet.v2i2.14914openalex-snapshot
PENGARUH BRAND AWARENESS, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP BRAND EQUITY PADA PRODUK PASTA GIGI
inferred← citeshttps://doi.org/10.25105/jet.v3i2.15166openalex-snapshot
INFLUENCE OF ANTECEDENTS OF BRAND EQUITY ON THE FAST FOOD INDUSTRY.
inferred← citeshttps://doi.org/10.26668/businessreview/2023.v8i4.1537openalex-snapshot
Community-Based Corporate Social Responsibility: a Series of Confirmatory Factor Analyses
inferred← citeshttps://doi.org/10.30854/anf.v32.n58.2025.1114openalex-snapshot
responsabilidad social empresarial y el mandato legal:
inferred← citeshttps://doi.org/10.32508/stdjelm.v6i3.1057openalex-snapshot
Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry
inferred← citeshttps://doi.org/10.3389/fpsyg.2020.02108openalex-snapshot
The Corporate Purpose of Spanish Listed Companies: Neurocommunication Research Applied to Organizational Intangibles
inferred← citeshttps://doi.org/10.3389/frsus.2026.1694085openalex-snapshot
Assessing the contribution of corporate social responsibility to the dynamics of sustainable markets: the role of corporate image, satisfaction, and customer loyalty
inferred← citeshttps://doi.org/10.3390/su13031400openalex-snapshot
The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity
inferred← citeshttps://doi.org/10.3390/su142113763openalex-snapshot
Students’ Perceptions and Attitudes toward University Social Responsibility: Comparison between India and Croatia
inferred← citeshttps://doi.org/10.4108/eai.3-8-2021.2315135openalex-snapshot
Modelling of Social Media Marketing and Green Purchasing Intention
inferred← citeshttps://doi.org/10.47172/2965-730x.sdgsreview.v5.n02.pe03531openalex-snapshot
Achieving Sustainable Development Goals: Exploring the Influence of Live Shopping Behavior on Purchase Intentions in “Tiktok” Shop
inferred← citeshttps://doi.org/10.51300/jsm-2025-151openalex-snapshot
Africa's Indigenous Automotive Innovation: A Focus on Innoson Vehicle Manufacturing and the Future of Electric Vehicle Marketing
inferred← citeshttps://doi.org/10.54254/2754-1169/50/20230545openalex-snapshot
Battle for the Lead: Analysis of Coca-Cola and Pepsi from Financial Performance
inferred← citeshttps://doi.org/10.56442/ijble.v5i1.512openalex-snapshot
Enhancing SME Product Brand Equity in The Digital Age as Strategic Approaches in the Era of Artificial Intelligence
inferred← citeshttps://doi.org/10.6035/forumrecerca.2023.28openalex-snapshot
Fòrum de Recerca, 28
inferred← citeshttps://doi.org/10.6035/forumrecerca.2023.28.openalex-snapshot
inferred← citeshttps://doi.org/10.62161/revvisual.v17.5866openalex-snapshot
Educación Sexual por Parte de las Marcas
Editorial review for independent work. ICSAC — the Institute for Complexity Science and Advanced Computing — runs a structured editorial panel for researchers publishing outside journals, and publishes on CiteStamp rails. Submission is free and goes through ORCID: icsacinstitute.org/submit.