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Virtual reality in tourism: a state-of-the-art review

https://doi.org/10.1108/tr-03-2017-0049

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What this work says

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Incoming claims: where this work appears in other papers’ reference lists and arguments.

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inferred← citeshttps://doi.org/10.1007/s10055-023-00849-1openalex-snapshot

Older adults’ user experience of virtual tourism: exploring presence and experiential value with respect to age difference

inferred← citeshttps://doi.org/10.1007/s10055-025-01101-8openalex-snapshot

Factors influencing success of virtual reality in Tunisia’s cultural heritage tourism sites: a UTAUT2 approach extension

inferred← citeshttps://doi.org/10.1007/s10055-025-01126-zopenalex-snapshot

Metaverse and XR for cultural heritage education: applications, standards, architecture, and technological insights for enhanced immersive experience

inferred← citeshttps://doi.org/10.1007/s10055-025-01282-2openalex-snapshot

Virtual reality headsets for employee training in enterprises: fuzzy SRP data-driven framework for a comprehensive evaluation

inferred← citeshttps://doi.org/10.1007/s10209-026-01358-zopenalex-snapshot

VR panoramic video exposure among Chinese middle-aged and older tourists: a cross-sectional study of travel intention and destination decision-making

inferred← citeshttps://doi.org/10.1007/s10586-026-06036-6openalex-snapshot

Virtual reality for teaching linked lists: an experimental evaluation in computer science education

inferred← citeshttps://doi.org/10.1007/s10639-024-12798-6openalex-snapshot

Virtual reality technologies for training tourism company managers: A case study of the ATLAS platform

inferred← citeshttps://doi.org/10.1007/s10639-026-14110-0openalex-snapshot

The impact of place-based local contexts, presence, and narrative design on headset virtual reality engagement and learning in non-formal education settings

inferred← citeshttps://doi.org/10.1007/s10708-025-11543-xopenalex-snapshot

Multi-dimensional impacts of tourism on regional development: evidence from Vietnam’s 63 provinces/cities

inferred← citeshttps://doi.org/10.1007/s10796-022-10286-1openalex-snapshot

Authenticity in Objects and Activities: Determinants of Satisfaction with Virtual Reality Experiences of Heritage and Non-Heritage Tourism Sites

inferred← citeshttps://doi.org/10.1007/s10796-026-10757-9openalex-snapshot

The Metaverse Conundrum? Exploring Hedonic and Utilitarian Drivers of VR Continuance and Discontinuance

inferred← citeshttps://doi.org/10.1007/s11042-022-12593-wopenalex-snapshot

The impact of design on improved learning in virtual worlds: an experimental study

inferred← citeshttps://doi.org/10.1007/s11042-023-17890-6openalex-snapshot

Emerging artificial intelligence applications: metaverse, IoT, cybersecurity, healthcare - an overview

inferred← citeshttps://doi.org/10.1007/s11135-023-01752-2openalex-snapshot

Salient features and emotions elicited from a virtual reality experience: the immersive Van Gogh exhibition

inferred← citeshttps://doi.org/10.1007/s11135-026-02728-8openalex-snapshot

The paradox of virtual reality: examining the effects of virtual reality characteristics on destination avoidance

inferred← citeshttps://doi.org/10.1007/s11301-026-00627-8openalex-snapshot

A systematic literature review of virtual reality in tourism marketing using a mixed method

inferred← citeshttps://doi.org/10.1007/s13520-026-00270-2openalex-snapshot

Gamification or Virtual Reality Promotes Sustainable and Environmentally Friendly Behavior: A Study of Smart Teaching

inferred← citeshttps://doi.org/10.1007/s40558-020-00190-2openalex-snapshot

Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising

inferred← citeshttps://doi.org/10.1007/s40558-022-00228-7openalex-snapshot

Immersive technologies for tourism: a systematic review

inferred← citeshttps://doi.org/10.1007/s40558-023-00256-xopenalex-snapshot

A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR

inferred← citeshttps://doi.org/10.1007/s40558-023-00273-wopenalex-snapshot

Does familiarity with the attraction matter? Antecedents of satisfaction with virtual reality for heritage tourism

inferred← citeshttps://doi.org/10.1007/s40558-024-00285-0openalex-snapshot

Investigating the impact of autonomy on presence: a comparative analysis on sense of presence and telepresence

inferred← citeshttps://doi.org/10.1007/s40558-024-00287-yopenalex-snapshot

Developing 360-degree stimuli for virtual tourism research: a five-step mixed measures procedure

inferred← citeshttps://doi.org/10.1007/s40558-025-00320-8openalex-snapshot

Virtual reality’s promise for eco-friendly adventures: a study on its role in fostering sustainable tourism and reducing environmental footprint

inferred← citeshttps://doi.org/10.1007/s40558-025-00343-1openalex-snapshot

Virtual reality: the complementary or substitute for intention to visit the destination

inferred← citeshttps://doi.org/10.1007/s40558-025-00351-1openalex-snapshot

From museums to fantasyscapes: user responses to traditional and hyperreality VR in cultural tourism

inferred← citeshttps://doi.org/10.1016/j.actpsy.2026.106648openalex-snapshot

Exploring the future of travel: Unveiling tourist behavior and perceptions of metaverse travel through hybrid PLS-SEM and ANN analysis

inferred← citeshttps://doi.org/10.1016/j.annals.2020.102860openalex-snapshot

When online reviews meet virtual reality: Effects on consumer hotel booking

inferred← citeshttps://doi.org/10.1016/j.annals.2022.103500openalex-snapshot

Prolonging the influence of a vacation experience on consumers' wellbeing - Is there a role for virtual reality?

inferred← citeshttps://doi.org/10.1016/j.annals.2025.103977openalex-snapshot

Synthetic tourist experience

inferred← citeshttps://doi.org/10.1016/j.chb.2022.107289openalex-snapshot

What is XR? Towards a Framework for Augmented and Virtual Reality

inferred← citeshttps://doi.org/10.1016/j.chbr.2024.100483openalex-snapshot

Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation

inferred← citeshttps://doi.org/10.1016/j.daach.2025.e00446openalex-snapshot

Temple tax and dove Trader: An interactive VR application at the interface between university teaching and museum exhibition

inferred← citeshttps://doi.org/10.1016/j.daach.2026.e00503openalex-snapshot

From pre-trip to post-trip in improving the Tourist Experience (TE) with AR and VR in cultural heritage tourism

inferred← citeshttps://doi.org/10.1016/j.entcom.2026.101178openalex-snapshot

Metaverse for inclusive tourism and history education through virtual tour to an ancient rock castle Sigiriya

inferred← citeshttps://doi.org/10.1016/j.gerinurse.2023.08.001openalex-snapshot

Older adults’ experiences of social isolation and loneliness: Can virtual touring increase social connectedness? A pilot study

inferred← citeshttps://doi.org/10.1016/j.ijgeop.2022.05.002openalex-snapshot

Assessing speleoarcheological geoheritage: Linking new Paleolithic discoveries and potential cave tourism destinations in Serbia

inferred← citeshttps://doi.org/10.1016/j.ijhm.2020.102806openalex-snapshot

Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes

inferred← citeshttps://doi.org/10.1016/j.ijhm.2021.103019openalex-snapshot

Enhancing the customer experience with virtual and augmented reality: The impact of content and device type

inferred← citeshttps://doi.org/10.1016/j.ijhm.2023.103631openalex-snapshot

Augmented and virtual reality in hotels: Impact on tourist satisfaction and intention to stay and return

inferred← citeshttps://doi.org/10.1016/j.ijme.2020.100418openalex-snapshot

Analyzing the intellectual structure of research on simulation-based learning in management education, 1960–2019: A bibliometric review

inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.115975openalex-snapshot

Virtual Journeys, shared meaning: Enhancing consumer well-being of mobility-limited older adults through virtual reality tourism

inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116433openalex-snapshot

How virtual reality shapes visitor experiences during the pre-visit stage: The role of perceived realism

inferred← citeshttps://doi.org/10.1016/j.jclepro.2024.143672openalex-snapshot

The integration and challenges of digital economy with the tourism industry: Evidence from the Yellow River Basin in China

inferred← citeshttps://doi.org/10.1016/j.jdec.2025.05.003openalex-snapshot

Application of digital technologies in nature-based tourism: A scientometric analysis

inferred← citeshttps://doi.org/10.1016/j.jdmm.2023.100804openalex-snapshot

Digital destination branding: A framework to define and assess European DMOs practices

inferred← citeshttps://doi.org/10.1016/j.jdmm.2024.100929openalex-snapshot

An analysis of the consumer profile and the willingness to pay in immersive virtual tourism

inferred← citeshttps://doi.org/10.1016/j.jdmm.2025.101038openalex-snapshot

The 2024 consensus on advances in destination management

inferred← citeshttps://doi.org/10.1016/j.jhtm.2020.11.009openalex-snapshot

VR the world: Experimenting with emotion and presence for tourism marketing

inferred← citeshttps://doi.org/10.1016/j.jhtm.2023.05.024openalex-snapshot

The effectiveness of social elements in virtual reality tourism: A mental imagery perspective

inferred← citeshttps://doi.org/10.1016/j.jjimei.2024.100296openalex-snapshot

Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing

inferred← citeshttps://doi.org/10.1016/j.jretconser.2022.103127openalex-snapshot

Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention

inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103671openalex-snapshot

Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions

inferred← citeshttps://doi.org/10.1016/j.jrurstud.2025.103784openalex-snapshot

How promotional formats affect consumer preferences for apitourism experiences in rural areas

inferred← citeshttps://doi.org/10.1016/j.oceaneng.2022.112371openalex-snapshot

Determinants, methods, and solutions of evacuation models for passenger ships: A systematic literature review

inferred← citeshttps://doi.org/10.1016/j.rcim.2025.102973openalex-snapshot

Template concept for VR environments: A case study in VR-based safety training for human–robot collaboration

inferred← citeshttps://doi.org/10.1016/j.sasc.2025.200377openalex-snapshot

The integration of virtual reality and augmented reality technology in immersive media art

inferred← citeshttps://doi.org/10.1016/j.seps.2024.102015openalex-snapshot

Enhanced methodology to assess business research community serving extended realities movement

inferred← citeshttps://doi.org/10.1016/j.sftr.2025.100811openalex-snapshot

The effect of pre-trip virtual reality and on-site smart device use on accessible tourism experiences

inferred← citeshttps://doi.org/10.1016/j.sftr.2025.101006openalex-snapshot

The metaverse and sustainable tourism: Opportunities, challenges and future trends

inferred← citeshttps://doi.org/10.1016/j.sftr.2026.101944openalex-snapshot

Impact of Virtual Reality on the academic performance of K-12 students: A meta-analysis

inferred← citeshttps://doi.org/10.1016/j.techsoc.2020.101411openalex-snapshot

Emerging realm of 360-degree technology to promote tourism destination

inferred← citeshttps://doi.org/10.1016/j.tele.2021.101575openalex-snapshot

Virus tinged? Exploring the facets of virtual reality use in tourism as a result of the COVID-19 pandemic

inferred← citeshttps://doi.org/10.1016/j.tmp.2021.100912openalex-snapshot

A bibliometric review of research on COVID-19 and tourism: Reflections for moving forward

inferred← citeshttps://doi.org/10.1016/j.tmp.2023.101088openalex-snapshot

Examining the influence of virtual reality tourism on consumers' subjective wellbeing

inferred← citeshttps://doi.org/10.1016/j.tourman.2020.104256openalex-snapshot

Virtual reality and mixed reality for second chance tourism

inferred← citeshttps://doi.org/10.1016/j.tourman.2021.104290openalex-snapshot

Light at the end of the tunnel: Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19

inferred← citeshttps://doi.org/10.1016/j.tourman.2021.104360openalex-snapshot

How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting

inferred← citeshttps://doi.org/10.1016/j.tourman.2022.104534openalex-snapshot

Immersive technology: A meta-analysis of augmented/virtual reality applications and their impact on tourism experience

inferred← citeshttps://doi.org/10.1016/j.tourman.2022.104715openalex-snapshot

Can gamification improve the virtual reality tourism experience? Analyzing the mediating role of tourism fatigue

inferred← citeshttps://doi.org/10.1016/j.tourman.2024.104943openalex-snapshot

Towards a typology of virtual tourists: Efficacy of visual patterns and attentional cues

inferred← citeshttps://doi.org/10.1038/s41598-026-46138-0openalex-snapshot

Spatio-temporal graph autoencoder for automated evaluation of human actions in 3D in immersive VR-based training for archaeologists

inferred← citeshttps://doi.org/10.1057/s41599-025-04847-3openalex-snapshot

Music in cultural tourism: insights from a dual approach of scoping review and bibliometric analysis

inferred← citeshttps://doi.org/10.1057/s41599-025-05132-zopenalex-snapshot

Cultural odyssey in the metaverse: investigating the impact of virtual technologies on tourist reuse behavior and social sustainability

inferred← citeshttps://doi.org/10.1057/s41599-025-05816-6openalex-snapshot

Immersive virtual reality travel applications for older adults: familiarity design focusing on representation, manipulation, and guidance

inferred← citeshttps://doi.org/10.1063/5.0052855openalex-snapshot

Aftermath of pandemic Covid-19 on tourism industry: A review on virtual tourism platform

inferred← citeshttps://doi.org/10.1063/5.0196253openalex-snapshot

Blockchain-service quality-service value model to tourism experience

inferred← citeshttps://doi.org/10.1079/9781800626829.0010openalex-snapshot

Virtual Trails: An Option for Ecotourism in Scuba Diving Sites in Mexico

inferred← citeshttps://doi.org/10.1080/00038628.2024.2410734openalex-snapshot

Beyond the hype: quantifying the impact of VR visualization on client preferences and price perception in AEC client pitching

inferred← citeshttps://doi.org/10.1080/01490400.2024.2373409openalex-snapshot

Unraveling the Barriers Contributing to the Seniors Travelers’ Non-adoption Intention of Virtual Reality

inferred← citeshttps://doi.org/10.1080/02508281.2020.1788351openalex-snapshot

Around the world in less than a day: virtual reality, destination image and perceived destination choice risk in family tourism

inferred← citeshttps://doi.org/10.1080/02508281.2024.2392061openalex-snapshot

The psychological influence of perceived destination attributes in 360° virtual tours on tourists’ responses

inferred← citeshttps://doi.org/10.1080/02508281.2025.2472316openalex-snapshot

Physiological measurement techniques in virtual tourism research: three caveats for future studies

inferred← citeshttps://doi.org/10.1080/02508281.2026.2725939openalex-snapshot

Reconfiguring heritage interpretation skills: a theory-building study of VR, AR, and mobile technologies in tourism guiding education

inferred← citeshttps://doi.org/10.1080/02614367.2022.2153903openalex-snapshot

Virtual reality tourism and technology acceptance: a disability perspective

inferred← citeshttps://doi.org/10.1080/08874417.2024.2418981openalex-snapshot

From Technology Acceptance to Platform Attachment: Hospitality Training in Metaverse

inferred← citeshttps://doi.org/10.1080/09669582.2022.2029870openalex-snapshot

Digitalization and sustainability: virtual reality tourism in a post pandemic world

inferred← citeshttps://doi.org/10.1080/09669582.2025.2561010openalex-snapshot

Inspiration and pro-environmental behaviour in virtual nature-based tourism

inferred← citeshttps://doi.org/10.1080/09669582.2026.2626343openalex-snapshot

Designing and evaluating Technology-Enabled Sustainable Tourism Offerings: a case study of Virtual Reality conferences

inferred← citeshttps://doi.org/10.1080/10447318.2022.2114141openalex-snapshot

Exploring the Experience of Traveling to Familiar Places in VR: An Empirical Study Using Google Earth VR

inferred← citeshttps://doi.org/10.1080/10447318.2022.2131251openalex-snapshot

The Effects of Attributes of Non-Immersive Virtual Reality on Customers’ Experience of Video Tours under Social Distancing for COVID-19

inferred← citeshttps://doi.org/10.1080/10447318.2023.2232976openalex-snapshot

Restoring Dunhuang Murals: Crafting Cultural Heritage Preservation Knowledge into Immersive Virtual Reality Experience Design

inferred← citeshttps://doi.org/10.1080/10447318.2025.2462124openalex-snapshot

Virtual Reality-360° vs. Screen-360° Medium and Ecological vs. Recreational Story Type Impact on Sustainable Travel Intention

inferred← citeshttps://doi.org/10.1080/10447318.2025.2470293openalex-snapshot

Attributes of Virtual and Augmented Reality Tourism Mobile Applications Predicting Tourist Behavioral Engagement

inferred← citeshttps://doi.org/10.1080/10447318.2025.2544003openalex-snapshot

Determinants of Adopting Wearable Devices for Non-Immersive Virtual Reality Upper Limb Training Systems: An Interaction Experience Perspective

inferred← citeshttps://doi.org/10.1080/10447318.2026.2654078openalex-snapshot

Exploring the Artistic Dimensions of Virtual Reality Art Interventions in Digital Mental Health: Insights from Thematic Evolution

inferred← citeshttps://doi.org/10.1080/10496491.2026.2615459openalex-snapshot

Embarrassed but Hooked: How Gamified Social Coupons Drive Users to Spread PWOM in the Metaverse

inferred← citeshttps://doi.org/10.1080/10548408.2024.2318432openalex-snapshot

Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism

inferred← citeshttps://doi.org/10.1080/10548408.2025.2478102openalex-snapshot

Promotion of rural tourism through virtual reality: the impact of content richness on consumer’s perceived value and behavioral intention

inferred← citeshttps://doi.org/10.1080/10580530.2025.2506367openalex-snapshot

Virtual Reality’s Dual Appeal: Assessing the Impact of Hedonic and Utilitarian Benefits on User Loyalty

inferred← citeshttps://doi.org/10.1080/10864415.2026.2686042openalex-snapshot

An Empirical Investigation of Parasocial Relationship Theory in the Context of Virtual Influencers

inferred← citeshttps://doi.org/10.1080/10941665.2023.2217958openalex-snapshot

Digital cultural tourism: progress and a proposed framework for future research

inferred← citeshttps://doi.org/10.1080/10941665.2023.2264970openalex-snapshot

Traveling virtually amid the pandemic: antecedents and moderating effects of past visitation experience

inferred← citeshttps://doi.org/10.1080/10941665.2024.2351126openalex-snapshot

The effect of virtual tourism experience on tourist responses: the lens from cognitive appraisal theory

inferred← citeshttps://doi.org/10.1080/10941665.2024.2414890openalex-snapshot

Advancements of virtual reality in tourism and hospitality research. A hybrid review using the TCCM framework

inferred← citeshttps://doi.org/10.1080/10941665.2025.2457500openalex-snapshot

VR and AR research in the hospitality and tourism industry: a systematic review utilizing the theory-context-characteristics-methodology (TCCM) framework

inferred← citeshttps://doi.org/10.1080/10941665.2025.2486025openalex-snapshot

Examining the impact of media type and perceived Interactivity on Virtual Tour Intentions: empirical evidence using S-O-R framework

inferred← citeshttps://doi.org/10.1080/10941665.2026.2662275openalex-snapshot

Triggers of pre-trip virtual exploration via immersive technologies among elderly travelers

inferred← citeshttps://doi.org/10.1080/13504622.2026.2627248openalex-snapshot

Editorial: marine environmental education and digital technologies

inferred← citeshttps://doi.org/10.1080/13683500.2020.1820454openalex-snapshot

Virtual reality and tourism marketing: conceptualizing a framework on presence, emotion, and intention

inferred← citeshttps://doi.org/10.1080/13683500.2020.1870940openalex-snapshot

The practices of virtual reality marketing in the tourism sector, a case study of Bali, Indonesia

inferred← citeshttps://doi.org/10.1080/13683500.2021.1959526openalex-snapshot

The potential of virtual tourism in the recovery of tourism industry during the COVID-19 pandemic

inferred← citeshttps://doi.org/10.1080/13683500.2021.1978953openalex-snapshot

Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic

inferred← citeshttps://doi.org/10.1080/13683500.2022.2033181openalex-snapshot

Rethinking the consequences of postmodern authenticity: the case of a World Cultural Heritage in Augmented Reality

inferred← citeshttps://doi.org/10.1080/13683500.2023.2177834openalex-snapshot

Advancing tourism recovery through virtual tourism marketing: an integrated approach of uses and gratifications theory and attachment to VR

inferred← citeshttps://doi.org/10.1080/13683500.2023.2214847openalex-snapshot

Understanding the core technological features of virtual and augmented reality in tourism: a qualitative and quantitative review

inferred← citeshttps://doi.org/10.1080/13683500.2023.2268809openalex-snapshot

Virtual tourism experiences: adoption factors, participation and readiness to pay

inferred← citeshttps://doi.org/10.1080/13683500.2023.2298349openalex-snapshot

Interpreting the impact of augmented reality on heritage tourism: two empirical studies from World Heritage sites

inferred← citeshttps://doi.org/10.1080/13683500.2024.2372652openalex-snapshot

Exploring tourist’s metaverse experience using destination spatial presence quality & perceived augmentation: metaverse exploration, physical expedition (MEPE)

inferred← citeshttps://doi.org/10.1080/13683500.2024.2398060openalex-snapshot

Virtual Reality Software: empowering tourism marketing through technology

inferred← citeshttps://doi.org/10.1080/13683500.2024.2406412openalex-snapshot

Virtual reality facilitated travel inspiration: the role of pleasure and arousal

inferred← citeshttps://doi.org/10.1080/13683500.2025.2462973openalex-snapshot

Navigating the nexus of innovation and insight: an umbrella review and thematic clustering of smart tourism evolution

inferred← citeshttps://doi.org/10.1080/13683500.2025.2472289openalex-snapshot

Virtual tours: the effect of artificial intelligence and intelligent virtual environments on behavioral intention toward the tour and the tourist destination

showing the first 200 of 529

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