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Let us be realistic: The impact of perceived brand authenticity and advertising image on consumers’ purchase intentions of food brands
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1 of the 65 references listed on this page is in the Retraction Watch database as retracted (export 2026-10-28): 10.1086/648688 (notice 2014-04-10).
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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The Impact of Moral Stress Compared to Other Stressors on Employee Fatigue, Job Satisfaction, and Turnover: An Empirical Investigation
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Team Conflict Mediates the Effects of Organizational Politics on Employee Performance: A Cross-Level Analysis in China
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Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership
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Consumer values in West Germany underlying dimensions and cross-cultural comparison with North America
inferredcites →https://doi.org/10.1016/j.appet.2019.104391openalex-snapshot
A healthful home food environment: Is it possible amidst household chaos and parental stress?
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Inspiration or deflation? Feeling similar or dissimilar to slim and plus-size models affects self-evaluation of restrained eaters
inferredcites →https://doi.org/10.1016/j.foodqual.2020.103913openalex-snapshot
Disgusting or delicious? Examining attitudinal ambivalence towards entomophagy among Danish consumers
inferredcites →https://doi.org/10.1016/j.jbusres.2005.04.007openalex-snapshot
The ‘real thing’: Branding authenticity in the luxury wine trade
inferredcites →https://doi.org/10.1016/j.jbusres.2013.05.001openalex-snapshot
Health-related ad information and health motivation effects on product evaluations
inferredcites →https://doi.org/10.1016/j.jbusres.2013.06.001openalex-snapshot
Measuring consumer-based brand authenticity
inferredcites →https://doi.org/10.1016/j.jbusres.2017.04.018openalex-snapshot
Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity
inferredcites →https://doi.org/10.1016/j.jcps.2014.11.006openalex-snapshot
Brand authenticity: An integrative framework and measurement scale
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The man who wasn't there: Subliminal social comparison standards influence self-evaluation
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A processing fluency explanation of bias against migrants
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Do brands make consumers happy?- A masstige theory perspective
inferredcites →https://doi.org/10.1016/j.socscimed.2006.06.029openalex-snapshot
“A lot of sacrifices:” Work–family spillover and the food choice coping strategies of low-wage employed parents
inferredcites →https://doi.org/10.1016/j.ssresearch.2014.05.003openalex-snapshot
Time with children and employed parents’ emotional well-being
inferredcites →https://doi.org/10.1016/s0022-3182(00)70592-9openalex-snapshot
The “Family Meal”: Views of Adolescents
inferredcites →https://doi.org/10.1023/a:1011862332426openalex-snapshot
Towards a New Paradigm in the Ethics of Women's Advertising
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What's Wrong with Computer-Generated Images of Perfection in Advertising?
inferredcites →https://doi.org/10.1037//0022-3514.38.1.141openalex-snapshot
The perception of variability within in-groups and out-groups: Implications for the law of small numbers.
inferredcites →https://doi.org/10.1037//0022-3514.39.3.514openalex-snapshot
Effects of public and private self-consciousness on the public expression of personal beliefs.
inferredcites →https://doi.org/10.1037//0022-3514.73.1.91openalex-snapshot
Superstars and me: Predicting the impact of role models on the self.
inferredcites →https://doi.org/10.1037//0033-2909.119.1.51openalex-snapshot
For better or worse: The impact of upward social comparison on self-evaluations.
inferredcites →https://doi.org/10.1037//0096-3445.130.1.116openalex-snapshot
The sensitization and differentiation of dimensions during category learning.
inferredcites →https://doi.org/10.1037/0022-3514.71.1.83openalex-snapshot
Who is this "We"? Levels of collective identity and self representations.
inferredcites →https://doi.org/10.1037/0022-3514.95.1.36openalex-snapshot
Why positive information is processed faster: The density hypothesis.
inferredcites →https://doi.org/10.1037/0033-295x.110.3.472openalex-snapshot
Comparison processes in social judgment: Mechanisms and consequences.
inferredcites →https://doi.org/10.1037/0033-295x.112.4.951openalex-snapshot
Why Most People Disapprove of Me: Experience Sampling in Impression Formation.
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What you feel is how you compare: How comparisons influence the social induction of affect.
inferredcites →https://doi.org/10.1037/h0025848openalex-snapshot
Attitudinal effects of mere exposure.
inferredcites →https://doi.org/10.1038/s41467-020-18539-wopenalex-snapshot
Authentic self-expression on social media is associated with greater subjective well-being
inferredcites →https://doi.org/10.1057/bm.2011.51openalex-snapshot
Authenticity: Further theoretical and practical development
inferredcites →https://doi.org/10.1080/00913367.2001.10673627openalex-snapshot
Is Beauty Best? Highly versus Normally Attractive Models in Advertising
inferredcites →https://doi.org/10.1080/02650487.1998.11104712openalex-snapshot
Brands as symbolic resources for the construction of identity
inferredcites →https://doi.org/10.1086/208881openalex-snapshot
Working Wives and Convenience Consumption
inferredcites →https://doi.org/10.1086/208924openalex-snapshot
Self-Concept in Consumer Behavior: A Critical Review
inferredcites →https://doi.org/10.1086/209242openalex-snapshot
Social Comparison and the Idealized Images of Advertising
inferredcites →https://doi.org/10.1086/432238openalex-snapshot
Paradox and the Consumption of Authenticity through Reality Television
inferredcites →https://doi.org/10.1086/615047openalex-snapshot
The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
inferredcites →https://doi.org/10.1086/648688openalex-snapshot
The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications
inferredcites →https://doi.org/10.1108/bfj-07-2018-0431openalex-snapshot
Parents’ and kids’ eating away from home cognitions
inferredcites →https://doi.org/10.1108/ejm-10-2014-0633openalex-snapshot
Authenticity in branding – exploring antecedents and consequences of brand authenticity
inferredcites →https://doi.org/10.1108/ejm-11-2016-0665openalex-snapshot
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
inferredcites →https://doi.org/10.1111/ijcs.12298openalex-snapshot
The development of brand awareness in young children: how do young children recognize brands?
inferredcites →https://doi.org/10.1111/ijcs.12547openalex-snapshot
Balancing health, harmony and hegemony: Parents' goals and strategies in children's food related consumer socialization
inferredcites →https://doi.org/10.1111/ijcs.12618openalex-snapshot
Role of brand experience in shaping brand love
inferredcites →https://doi.org/10.1111/ijcs.12642openalex-snapshot
Abstract or concrete? The influence of image type on consumer attitudes
inferredcites →https://doi.org/10.1111/ijcs.12651openalex-snapshot
Brand authenticity: 25 Years of research
inferredcites →https://doi.org/10.1111/j.1467-9280.2008.02229.xopenalex-snapshot
Preference Invites Categorization
inferredcites →https://doi.org/10.1111/j.1470-6431.2001.00140.xopenalex-snapshot
The complexity of food choices in an everyday context
inferredcites →https://doi.org/10.1111/j.1470-6431.2006.00576.xopenalex-snapshot
Eating fast food: attitudes of high‐school students
inferredcites →https://doi.org/10.1139/apnm-2016-0659openalex-snapshot
Examination of associations between chaos in the home environment, serum cortisol level, and dietary fat intake among parents of preschool-age children
inferredcites →https://doi.org/10.1177/002224299606000203openalex-snapshot
The Behavioral Consequences of Service Quality
inferredcites →https://doi.org/10.1177/014616702237650openalex-snapshot
Effects of Exposure to Thin Media Images: Evidence of Self-Enhancement among Restrained Eaters
inferredcites →https://doi.org/10.1177/0146167203259932openalex-snapshot
Actions, Intentions, and Self-Assessment: The Road to Self-Enhancement Is Paved with Good Intentions
inferredcites →https://doi.org/10.1509/jmkg.74.5.018openalex-snapshot
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
inferredcites →https://doi.org/10.1509/jmkg.75.4.35openalex-snapshot
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
inferredcites →https://doi.org/10.1509/jmkr.41.2.151.28665openalex-snapshot
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
inferredcites →https://doi.org/10.1509/jppm.14.020openalex-snapshot
The (Ironic) Dove Effect: Use of Acceptance Cues for Larger Body Types Increases Unhealthy Behaviors
inferredcites →https://doi.org/10.2753/joa0091-3367370101openalex-snapshot
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
inferredcites →https://doi.org/10.2753/joa0091-3367380205openalex-snapshot
How Product Trial Alters The Effects of Model Attractiveness
inferredcites →https://doi.org/10.4324/9780203936825openalex-snapshot
Modeling Contextual Effects in Longitudinal Studies
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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When Branded Memes Go Viral: The Mediating Role of Perceived Fun
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How the Anthropomorphism of an Artificial Intelligence Agent Affects the Correction of Misinformation: A Focus on Authenticity and Behavioral-Response System Level
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Perceived deception and online repurchase intention: The moderating effect of product type and consumer regulatory orientation
inferred← citeshttps://doi.org/10.1007/978-3-658-49714-9_2openalex-snapshot
Akzeptanz KI-generierter Menschen
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Werbekommunikation zwischen Ökonomie, Ökologie und Sozialem: Relevanz von Bluewashing, Sustainable Media und Digital Product Pass
inferred← citeshttps://doi.org/10.1007/978-3-662-70473-8_52openalex-snapshot
Werbekommunikation zwischen Ökonomie, Ökologie und Sozialem: Relevanz von Bluewashing, Sustainable Media und Digital Product Pass
inferred← citeshttps://doi.org/10.1007/978-981-97-7870-6_32openalex-snapshot
Consumer Perceptions in Time of Crisis
inferred← citeshttps://doi.org/10.1016/j.foodres.2023.112602openalex-snapshot
Framed or Unframed? An empirical study of the impact of food brand logo frame on consumers’ food preferences
inferred← citeshttps://doi.org/10.1016/j.fufo.2026.101045openalex-snapshot
Factors influencing consumers’ behavioral intention to use authentication quick response (QR) codes on food packages
inferred← citeshttps://doi.org/10.1016/j.ijhm.2026.104558openalex-snapshot
Is the more real the better? The effect of matching food advertising type with promotion type on consumers' purchase intention
inferred← citeshttps://doi.org/10.1016/j.jbusres.2023.114125openalex-snapshot
Minor flaws are better: The positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
inferred← citeshttps://doi.org/10.1016/j.jretconser.2022.103078openalex-snapshot
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inferred← citeshttps://doi.org/10.1057/s41262-024-00362-zopenalex-snapshot
How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
inferred← citeshttps://doi.org/10.1057/s41599-026-06817-9openalex-snapshot
The influence of green food certification on customer engagement behaviour: the mediating roles of perceived value and perceived authenticity
inferred← citeshttps://doi.org/10.1080/0144929x.2025.2604052openalex-snapshot
How the anthropomorphism of an artificial intelligence agent affects the correction of misinformation: focus on authenticity and behavioural-response system level
inferred← citeshttps://doi.org/10.1080/02650487.2024.2432237openalex-snapshot
Examining the impact of joint brand advertising on perceived destination brand authenticity
inferred← citeshttps://doi.org/10.1080/10508619.2026.2694940openalex-snapshot
Beyond Trust: How Controversial Issues Shape the Credibility of Christian Churches Among Generations in Germany
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How online travel agencies’ logo design promotes purchase intention: a behavioral and neuroscientific interpretation of consumers’ construal level
inferred← citeshttps://doi.org/10.1080/13683500.2022.2139225openalex-snapshot
Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense
inferred← citeshttps://doi.org/10.1080/16522354.2025.2475424openalex-snapshot
Believe me, even though I’m fake: how the credibility of real and virtual influencers affects purchase intention
inferred← citeshttps://doi.org/10.1080/21639159.2024.2400955openalex-snapshot
How perceived brand localness affects purchase intentions: Examining the role of brand authenticity
inferred← citeshttps://doi.org/10.1108/bfj-08-2023-0769openalex-snapshot
Ethical labels and conspicuous consumption: impact on civic virtue and cynicism in luxury foodservice
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Tainted by technology? The effect of AI-generated image labels on consumers’ food purchase intentions
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Behind-the-scenes content of video advertisements, purchase intention and impulsive buying behaviour of office workers: an intercorrelation analysis of junk food in Vietnam
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The inconspicuous benefits of a crisis in shifting perceptions of country image and local goods in Jordan
inferred← citeshttps://doi.org/10.1108/jcmars-08-2023-0036openalex-snapshot
Children’s sensory involvement and parents' purchase decision: the mediating role of parents' attitude
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When the match is right: how influencer–brand–follower congruence drives travel purchase behavior
inferred← citeshttps://doi.org/10.1111/ijcs.13047openalex-snapshot
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
inferred← citeshttps://doi.org/10.1145/3539597.3575788openalex-snapshot
Compliance Analyses of Australia's Online Household Appliances
inferred← citeshttps://doi.org/10.1177/14413582241235414openalex-snapshot
Innovation from Inclusivity: The Effect of Team Diversity on Clean Meat Acceptance
inferred← citeshttps://doi.org/10.1177/14727978251337892openalex-snapshot
Optimizing the visual effects of advertisement design using image analysis technology based on the YOLOv4 target detection algorithm
inferred← citeshttps://doi.org/10.18535/ijsrm/v12i06.sh02openalex-snapshot
Exploring antecedents of destination brand engagement of tourists: The roles of destination brand experience and destination brand authenticity.
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Influence of light and color of advertising photography on consumers’ purchase intention
inferred← citeshttps://doi.org/10.21608/jces.2025.420990openalex-snapshot
The Impact of Brand Authenticity on Purchase Intention
inferred← citeshttps://doi.org/10.33776/et.v12i1.6979openalex-snapshot
DOES GASTRONOMY BRAND IMAGE AFFECT THE PERCEIVED EMOTIONAL VALUE AND TOUR SATISFACTION?
inferred← citeshttps://doi.org/10.3389/978-2-8325-4991-9openalex-snapshot
What determines green purchase behavior?
inferred← citeshttps://doi.org/10.3389/fpsyg.2024.1288845openalex-snapshot
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inferred← citeshttps://doi.org/10.3389/fsufs.2026.1773036openalex-snapshot
Food traceability and sustainable consumption: the role of perceived authenticity and value co-creation in shaping green purchase intention
inferred← citeshttps://doi.org/10.3390/su17209029openalex-snapshot
The Dilemma of the Sustainable Development of Agricultural Product Brands and the Construction of Trust: An Empirical Study Based on Consumer Psychological Mechanisms
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The Relationships among Digital Marketing, Brand Emotional Attachment and Brand Attitude
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The Consumption Concept of Chinese High School Students Towards the American Mobile Brand Apple
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How Front-of-Package Labels, Perceived Food Quality, Brand Loyalty, and Consumer Consciousness of Nutritional Value Drive Consumer Satisfaction
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