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Emojis to conversion on social media

https://doi.org/10.1111/ijcs.12879
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Outgoing claims: the papers this work cites, builds on, or argues with.

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A longitudinal study of emoticon use in text messaging from smartphones
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A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers
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The communicative role of non-face emojis: Affect and disambiguation
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Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses
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Perceived responsiveness in text messaging: The role of emoji use
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Sex differences in emoji use, familiarity, and valence
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Time-varying effects of search engine advertising on sales–An empirical investigation in E-commerce
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inferredcites →https://doi.org/10.1016/j.jbusres.2021.12.031openalex-snapshot
Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors
inferredcites →https://doi.org/10.1016/j.jbusres.2021.12.037openalex-snapshot
The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency
inferredcites →https://doi.org/10.1016/j.jcps.2012.07.003openalex-snapshot
Pleasure principles: A review of research on hedonic consumption
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inferredcites →https://doi.org/10.1016/j.tele.2018.06.005openalex-snapshot
Motives, frequency and attitudes toward emoji and emoticon use
inferredcites →https://doi.org/10.1037//0022-3514.54.6.1063openalex-snapshot
Development and validation of brief measures of positive and negative affect: The PANAS scales.
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inferredcites →https://doi.org/10.1075/ml.5.2.04paiopenalex-snapshot
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inferredcites →https://doi.org/10.1080/0267257x.2018.1483960openalex-snapshot
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inferredcites →https://doi.org/10.1080/13506285.2022.2050871openalex-snapshot
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inferredcites →https://doi.org/10.1080/13527266.2017.1393767openalex-snapshot
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inferredcites →https://doi.org/10.1089/cyber.2011.0179openalex-snapshot
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inferredcites →https://doi.org/10.1093/jcr/ucy016openalex-snapshot
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inferredcites →https://doi.org/10.1108/ccij-03-2018-0036openalex-snapshot
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inferredcites →https://doi.org/10.1108/ebr-11-2018-0203openalex-snapshot
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inferredcites →https://doi.org/10.1108/intr-12-2019-0517openalex-snapshot
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inferredcites →https://doi.org/10.1108/jcm-02-2017-2120openalex-snapshot
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inferredcites →https://doi.org/10.1108/jiabr-12-2015-0060openalex-snapshot
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inferredcites →https://doi.org/10.1108/jrim-04-2021-0113openalex-snapshot
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inferredcites →https://doi.org/10.1111/jcc4.12063openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkr.40.3.310.19238openalex-snapshot
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inferredcites →https://doi.org/10.20547/jms.2014.1704202openalex-snapshot
Testing and Controlling for Common Method Variance: A Review of Available Methods
inferredcites →https://doi.org/10.2196/21646openalex-snapshot
COVID-19 and the Gendered Use of Emojis on Twitter: Infodemiology Study
inferredcites →https://doi.org/10.2501/s026504870920104xopenalex-snapshot
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inferredcites →https://doi.org/10.3389/fpsyg.2019.02221openalex-snapshot
A Systematic Review of Emoji: Current Research and Future Perspectives
inferredcites →https://doi.org/10.3390/su13094864openalex-snapshot
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inferredcites →https://doi.org/10.5295/cdg.191094ahopenalex-snapshot
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inferredcites →https://doi.org/10.5465/amj.2015.0728openalex-snapshot
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What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.1002/cb.70008openalex-snapshot
Chatbots Using Positive Emojis Are Good? Exploring the Impact of Chatbots' Use of Positive Emojis on Customer Responses
inferred← citeshttps://doi.org/10.1002/cb.70017openalex-snapshot
Role of Emojis in Marketing Communication in Fostering Brand‐Consumer Relationships: A Systematic Scoping Review and Thematic Analysis
inferred← citeshttps://doi.org/10.1007/978-3-031-73723-7_5openalex-snapshot
Inferring from Emojis: From Propositions to Feelings and Emotions
inferred← citeshttps://doi.org/10.1007/978-3-031-73723-7_8openalex-snapshot
Emojis and Their Topics: Several Areas of Emoji Use
inferred← citeshttps://doi.org/10.1007/978-981-99-9496-0_12openalex-snapshot
Techniques to Present Curated Content to Engage with Audiences
inferred← citeshttps://doi.org/10.1007/s12525-025-00833-4openalex-snapshot
The impacts of purchase verification badge and review typesetting on voting behaviors of public assessors towards suspicious positive online reviews
inferred← citeshttps://doi.org/10.1007/s13278-025-01569-xopenalex-snapshot
Emojis in social commerce and their influences on the consumer
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116504openalex-snapshot
What makes user-generated content more helpful on social shopping community? insights from the perspective of emoji
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104633openalex-snapshot
To facial or not to facial? From emoji to empathy in shaping customer satisfaction with chatbot service recovery
inferred← citeshttps://doi.org/10.1080/23311975.2026.2669001openalex-snapshot
Emoji-based marketing in consumer behavior: a systematic literature review
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Consumer confusion: examining emoji use in online communication
inferred← citeshttps://doi.org/10.1108/sjme-05-2024-0122openalex-snapshot
Emojis analysis at international trade shows in five countries: ex- and post-COVID-19
inferred← citeshttps://doi.org/10.1108/yc-08-2023-1817openalex-snapshot
Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications
inferred← citeshttps://doi.org/10.1108/yc-10-2025-2772openalex-snapshot
Animal personification in social interaction among youth: a study of “animal fugue” emojis
inferred← citeshttps://doi.org/10.1109/iisa59645.2023.10345926openalex-snapshot
An Empirical Study on the Use of Emojis for Students Emotions in e-Learning of Mathematics
inferred← citeshttps://doi.org/10.1111/ijcs.13076openalex-snapshot
How the use of animated versus static emojis in online post‐purchase communication affects consumer attitude
inferred← citeshttps://doi.org/10.1111/ijcs.70027openalex-snapshot
Investigating Satisfaction and Loyalty of the House‐Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus‐Organism‐Response Approach
inferred← citeshttps://doi.org/10.1111/ijcs.70088openalex-snapshot
Emoji Are Not All Created Equal: The Effects of Emoji Variations on Brand Attitudes, Product Quality Expectations and Trial Intentions
inferred← citeshttps://doi.org/10.1155/hbe2/6282833openalex-snapshot
Let the Customers Speak Their Hearts Out: The Role of Verbosity and Emotions in Online Viewer‐to‐Viewer Engagement
inferred← citeshttps://doi.org/10.1155/hbe2/9048904openalex-snapshot
The Effects of Emoji in Social Media Food Content: How Smileys, Hearts, and Hamburgers Affect Engagement, Attitudes, and Intentions
inferred← citeshttps://doi.org/10.1177/10616934251383655openalex-snapshot
Enriching Digital Sport Marketing Communication: Examining Emoji Functions Through Media Richness Theory
inferred← citeshttps://doi.org/10.23977/mediacr.2023.040803openalex-snapshot
The use of emojis on social media platforms in facilitating inter-cultural communication
inferred← citeshttps://doi.org/10.3233/idt-240170openalex-snapshot
Emotional expression in mathematics e-learning using emojis: A gender-based analysis
inferred← citeshttps://doi.org/10.3389/fcomm.2026.1799090openalex-snapshot
Influence in the caption: how mega influencers use language in sponsored Instagram posts
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