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The commercial impact of live streaming: A systematic literature review and future research agenda
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Key Insights into Basic Mechanisms of Mental Activity
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inferredcites →https://doi.org/10.1007/s10660-022-09589-xopenalex-snapshot
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Social motivations of live-streaming viewer engagement on Twitch
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The Magic of Danmaku: A Social Interaction Perspective of Gift Sending on Live Streaming Platforms
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Live streaming strategy under multi-channel sales of the online retailer
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inferredcites →https://doi.org/10.1016/j.jbusres.2018.07.005openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.jbusres.2018.08.032openalex-snapshot
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Three decades of research on loyalty programs: A literature review and future research agenda
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International Entrepreneurial Orientation (IEO): A bibliometric overview of scholarly research
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The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
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Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics
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What online game spectators want from their twitch streamers: Flow and well-being perspectives
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How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective
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Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust
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Impact of viewer engagement on gift-giving in live video streaming
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Cross-cultural comparison of interactive streaming services: Evidence from Twitch
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Can social interaction constitute social cognition?
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Cognitive and affective trust in service relationships
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Atmospheric Effects on Shopping Behavior
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Atmospheric qualities of online retailing
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The Work Preference Inventory: Assessing intrinsic and extrinsic motivational orientations.
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Converging measurement of horizontal and vertical individualism and collectivism.
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Mass Communication and Para-Social Interaction
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The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion
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The impact of live video streaming on online purchase intention
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Customer engagement and purchase intention in live-streaming digital marketing platforms
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Parasocial cues: The ubiquity of parasocial relationships on Twitch
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SLSS Gamification as an E-Commerce Model in China
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China’s New Mania for Live Streaming: Gender Differences in Motives and Uses of Social Live Streaming Services
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Live streaming in tourism and hospitality: a literature review
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The effect of visual and interactive features of tourism live streaming on tourism consumers’ willingness to participate
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Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?
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Seeking Better Health Care Outcomes: The Ethics of Using the “Nudge”
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Application of the Stimuli-Organism-Response (S-O-R) Framework to Online Shopping Behavior
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Live Streamers on Twitch.tv as Social Media Influencers: Chances and Challenges for Strategic Communication
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Socio‐technical systems theory: an intervention strategy for organizational development
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The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
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inferredcites →https://doi.org/10.1108/ejm-10-2021-0815openalex-snapshot
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Gradual Internationalization vs Born-Global/International new venture models
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User experiences in live video streaming: a netnography analysis
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Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi
inferredcites →https://doi.org/10.1108/intr-03-2019-0082openalex-snapshot
Enhancing consumer engagement in e-commerce live streaming via relational bonds
inferredcites →https://doi.org/10.1108/intr-04-2018-0177openalex-snapshot
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inferredcites →https://doi.org/10.1108/intr-05-2020-0252openalex-snapshot
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inferredcites →https://doi.org/10.1108/intr-06-2018-0270openalex-snapshot
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Measuring online live streaming of perceived servicescape
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Content versus community focus in live streaming services: how to drive engagement in synchronous social media
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The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention
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Gender and live-streaming: source credibility and motivation
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E-service quality on live streaming platforms: swift guanxi perspective
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What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104357openalex-snapshot
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Analisis Perbandingan Pengaruh Live Streaming dan Interactive Content terhadap Konversi Pembelian Pada Perusahaan Fesyen di Bandung
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Investigating the Influence Mechanism of Douyin Live on the Sale of Traditional Handicrafts in China—Based on a Dual Perspective of Youth Participation
Editorial review for independent work. ICSAC — the Institute for Complexity
Science and Advanced Computing — runs a structured editorial panel for researchers
publishing outside journals, and publishes on CiteStamp rails. Submission is free
and goes through ORCID: icsacinstitute.org/submit.