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Corporate Image of Banks from the Generation Y Perspective

https://doi.org/10.11118/actaun201866020441
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/9781118531716openalex-snapshot
The Financial Services Marketing Handbook
inferredcites →https://doi.org/10.1007/978-3-319-24184-5_25openalex-snapshot
Drivers and Outcomes of Corporate Identity Management
inferredcites →https://doi.org/10.1007/978-3-319-24184-5_26openalex-snapshot
Understanding Corporate Identity of SMES: Conceptualization and Preliminary Construction of Scale
inferredcites →https://doi.org/10.1016/s0969-6989(00)00029-1openalex-snapshot
Corporate image and corporate reputation in customers’ retention decisions in services
inferredcites →https://doi.org/10.1017/9781108628662openalex-snapshot
Principles of Integrated Marketing Communications
inferredcites →https://doi.org/10.1017/cbo9781107415195openalex-snapshot
Principles of Integrated Marketing Communications
inferredcites →https://doi.org/10.1038/nchembio.1258openalex-snapshot
Catch them if you can
inferredcites →https://doi.org/10.1108/03090560110382048openalex-snapshot
Relationships between personal and corporate reputation
inferredcites →https://doi.org/10.1108/09504121211278205openalex-snapshot
Dictionary of Marketing (4th edition)
inferredcites →https://doi.org/10.1108/09590550310476012openalex-snapshot
Cause‐related marketing: how generation Y responds
inferredcites →https://doi.org/10.1108/09596111211206141openalex-snapshot
The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions
inferredcites →https://doi.org/10.1108/17590831011055897openalex-snapshot
Iranian generation Y female market segmentation
inferredcites →https://doi.org/10.1108/rr-06-2016-0156openalex-snapshot
A dictionary of marketing (4th edition)
inferredcites →https://doi.org/10.4324/9780080454832openalex-snapshot
Introduction to Marketing Concepts
inferredcites →https://doi.org/10.5539/ibr.v10n2p104openalex-snapshot
Relationship between Corporate Social Responsibility and Marketing Performance: The Mediating Effect of Customer Value and Corporate Image

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.3987180openalex-extracted
The Influence of Customer Relationship Management and Customer Experience Quality on Customer Loyalty of Thai Credit Retail Bank Public Company Limited: Testing the Role of Corporate Image as a Mediator Variable
inferred← citeshttps://doi.org/10.1051/shsconf/20219202063openalex-snapshot
Earnings Management as a Tool of Bankruptcy Prevention during Global Pandemic of COVID-19
inferred← citeshttps://doi.org/10.20472/bm.2022.10.2.004openalex-snapshot
PERSONAL TRAITS SERVICE MARKETING MIX AND CORPORATE IMAGE INFLUENCE THE CUSTOMER SATISFACTION OF SHABU RESTAURANTS IN THAILAND
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