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Improving ad relevance in sponsored search

https://doi.org/10.1145/1718487.1718532
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1023/a:1007649029923openalex-snapshot
BoosTexter: A Boosting-based System for Text Categorization
inferredcites →https://doi.org/10.1145/1076034.1076119openalex-snapshot
Impedance coupling in content-targeted advertising
inferredcites →https://doi.org/10.1145/1135777.1135813openalex-snapshot
Finding advertising keywords on web pages
inferredcites →https://doi.org/10.1145/1135777.1135835openalex-snapshot
Generating query substitutions
inferredcites →https://doi.org/10.1145/1242572.1242643openalex-snapshot
Predicting clicks
inferredcites →https://doi.org/10.1145/1277741.1277837openalex-snapshot
A semantic approach to contextual advertising
inferredcites →https://doi.org/10.1145/1281192.1281295openalex-snapshot
Practical guide to controlled experiments on the web
inferredcites →https://doi.org/10.1145/1328964.1328990openalex-snapshot
Aspects of sentence retrieval
inferredcites →https://doi.org/10.1145/1348599.1348603openalex-snapshot
A noisy-channel approach to contextual advertising
inferredcites →https://doi.org/10.1145/1367497.1367529openalex-snapshot
Online learning from click data for sponsored search
inferredcites →https://doi.org/10.1145/1390334.1390404openalex-snapshot
Optimizing relevance and revenue in ad search
inferredcites →https://doi.org/10.1145/1458082.1458216openalex-snapshot
To swing or not to swing
inferredcites →https://doi.org/10.1145/1458082.1458217openalex-snapshot
Search advertising using web relevance feedback
inferredcites →https://doi.org/10.1145/1526709.1526711openalex-snapshot
A dynamic bayesian network click model for web search ranking
inferredcites →https://doi.org/10.1145/1557019.1557161openalex-snapshot
Predicting bounce rates in sponsored search advertisements
inferredcites →https://doi.org/10.1145/1571941.1572116openalex-snapshot
A relevance model based filter for improving ad quality
inferredcites →https://doi.org/10.1145/1592748.1592755openalex-snapshot
Data-driven text features for sponsored search click prediction
inferredcites →https://doi.org/10.1145/1645953.1646267openalex-snapshot
A collaborative filtering approach to ad recommendation using the query-ad click graph
inferredcites →https://doi.org/10.1145/312624.312681openalex-snapshot
Information retrieval as statistical translation
inferredcites →https://doi.org/10.1145/3130348.3130371openalex-snapshot
Information Retrieval as Statistical Translation
inferredcites →https://doi.org/10.1145/3130348.3130376openalex-snapshot
Relevance-Based Language Models
inferredcites →https://doi.org/10.1145/383952.383972openalex-snapshot
Relevance based language models
inferredcites →https://doi.org/10.1145/582415.582418openalex-snapshot
Cumulated gain-based evaluation of IR techniques
inferredcites →https://doi.org/10.1145/792550.792552openalex-snapshot
A taxonomy of web search
inferredcites →https://doi.org/10.1145/956863.956944openalex-snapshot
Efficient query evaluation using a two-level retrieval process
inferredcites →https://doi.org/10.1257/aer.97.1.242openalex-snapshot
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords
inferredcites →https://doi.org/10.3115/1071958.1071978openalex-snapshot
University of Massachusetts
inferredcites →https://doi.org/10.5555/972470.972474openalex-snapshot
The mathematics of statistical machine translation
inferredcites →https://doi.org/10.6028/nist.sp.500-238openalex-snapshot
The fifth text REtrieval conference (TREC-5)
inferredcites →https://doi.org/10.7551/mitpress/7503.003.0029openalex-snapshot
Learning to Rank with Nonsmooth Cost Functions

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.3174123openalex-extracted
A Comparison of Machine Learning Applications Across Professional Sectors
inferred← citeshttps://doi.org/10.2139/ssrn.4036054openalex-extracted
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Fusion of Game Theory and Big Data for AI Applications
inferred← citeshttps://doi.org/10.1007/978-3-030-14680-1_27openalex-snapshot
Learning High Level Features with Deep Neural Network for Click Prediction in Search and Real-Time Bidding Advertising
inferred← citeshttps://doi.org/10.1007/978-3-030-60457-8_25openalex-snapshot
ProphetNet-Ads: A Looking Ahead Strategy for Generative Retrieval Models in Sponsored Search Engine
inferred← citeshttps://doi.org/10.1007/978-3-031-24628-9_20openalex-snapshot
Web Mining
inferred← citeshttps://doi.org/10.1007/978-3-642-19460-3_12openalex-snapshot
Web Usage Mining
inferred← citeshttps://doi.org/10.1007/978-3-642-22555-0_7openalex-snapshot
An Adaptive Pricing Scheme in Sponsored Search Auction: A Hierarchical Fuzzy Classification Approach
inferred← citeshttps://doi.org/10.1007/978-3-642-25510-6_12openalex-snapshot
Discrete Choice Models of Bidder Behavior in Sponsored Search
inferred← citeshttps://doi.org/10.1007/978-3-642-35341-3_15openalex-snapshot
A Study on Potential Head Advertisers in Sponsored Search
inferred← citeshttps://doi.org/10.1007/978-3-642-36973-5_20openalex-snapshot
Sponsored Search Ad Selection by Keyword Structure Analysis
inferred← citeshttps://doi.org/10.1007/978-3-642-41674-3_5openalex-snapshot
Commodity Recommendation Algorithm Based on Social Network
inferred← citeshttps://doi.org/10.1007/978-3-642-45068-6_39openalex-snapshot
User-Aware Advertisability
inferred← citeshttps://doi.org/10.1007/978-94-007-1839-5_174openalex-snapshot
An Order-Based Taxonomy for Text Similarity
inferred← citeshttps://doi.org/10.1007/978-981-32-9949-8_1openalex-snapshot
Empirical Study of Soft Clustering Technique for Determining Click Through Rate in Online Advertising
inferred← citeshttps://doi.org/10.1007/s10791-010-9152-6openalex-snapshot
The sum of its parts: reducing sparsity in click estimation with query segments
inferred← citeshttps://doi.org/10.1007/s11390-015-1523-4openalex-snapshot
Global Optimization for Advertisement Selection in Sponsored Search
inferred← citeshttps://doi.org/10.1007/s41060-018-0165-3openalex-snapshot
Coverage pattern based framework to improve search engine advertising
inferred← citeshttps://doi.org/10.1016/j.ins.2012.06.012openalex-snapshot
An ontology-based approach to Chinese semantic advertising
inferred← citeshttps://doi.org/10.1016/j.ins.2014.02.058openalex-snapshot
Advertiser-centric approach to understand user click behavior in sponsored search
inferred← citeshttps://doi.org/10.1016/j.intmar.2014.07.001openalex-snapshot
Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns
inferred← citeshttps://doi.org/10.1016/j.ipm.2014.02.004openalex-snapshot
Bid keyword suggestion in sponsored search based on competitiveness and relevance
inferred← citeshttps://doi.org/10.1016/j.ipm.2018.10.005openalex-snapshot
Impact of response latency on sponsored search
inferred← citeshttps://doi.org/10.1016/j.ipm.2021.102853openalex-snapshot
Click-through rate prediction in online advertising: A literature review
inferred← citeshttps://doi.org/10.1016/s1005-8885(14)60520-3openalex-snapshot
Research on behavioral targeted advertising in mobile Internet
inferred← citeshttps://doi.org/10.1057/s41270-025-00419-1openalex-snapshot
The relationship between campaign quality and performance in Google Ads: a systematic review
inferred← citeshttps://doi.org/10.1080/01605682.2018.1546650openalex-snapshot
Selecting multiple web adverts: A contextual multi-armed bandit with state uncertainty
inferred← citeshttps://doi.org/10.1080/10864415.2019.1683704openalex-snapshot
Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain Environments
inferred← citeshttps://doi.org/10.1109/acc.2013.6580778openalex-snapshot
An overview of computational challenges in online advertising
inferred← citeshttps://doi.org/10.1109/icassp.2013.6638239openalex-snapshot
Deep stacking networks for information retrieval
inferred← citeshttps://doi.org/10.1109/icrtac.2018.8679129openalex-snapshot
TensorFlow Based Website Click through Rate (CTR) Prediction Using Heat maps
inferred← citeshttps://doi.org/10.1109/iiai-aai.2015.220openalex-snapshot
Sponsored Search Auction Considering Combinational Bids with Externalities
inferred← citeshttps://doi.org/10.1109/mis.2019.2893590openalex-snapshot
Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework
inferred← citeshttps://doi.org/10.1109/tkde.2024.3469782openalex-snapshot
Effective Generalized Low-Rank Tensor Contextual Bandits
inferred← citeshttps://doi.org/10.1145/1772690.1772860openalex-snapshot
Conversion rate based bid adjustment for sponsored search
inferred← citeshttps://doi.org/10.1145/1871437.1871567openalex-snapshot
Probabilistic first pass retrieval for search advertising
inferred← citeshttps://doi.org/10.1145/1935826.1935901openalex-snapshot
Bid generation for advanced match in sponsored search
inferred← citeshttps://doi.org/10.1145/2009916.2010021openalex-snapshot
Improving local search ranking through external logs
inferred← citeshttps://doi.org/10.1145/2063576.2063665openalex-snapshot
A language model approach to capture commercial intent and information relevance for sponsored search
inferred← citeshttps://doi.org/10.1145/2089094.2089112openalex-snapshot
Advertising Keywords Recommendation for Short-Text Web Pages Using Wikipedia
inferred← citeshttps://doi.org/10.1145/2339530.2339716openalex-snapshot
Joint optimization of bid and budget allocation in sponsored search
inferred← citeshttps://doi.org/10.1145/2343862.2343866openalex-snapshot
The impact of images on user clicks in product search
inferred← citeshttps://doi.org/10.1145/2351356.2351359openalex-snapshot
Multi-objective optimization for sponsored search
inferred← citeshttps://doi.org/10.1145/2396761.2396827openalex-snapshot
The wisdom of advertisers
inferred← citeshttps://doi.org/10.1145/2487575.2488200openalex-snapshot
Ad click prediction
inferred← citeshttps://doi.org/10.1145/2488388.2488418openalex-snapshot
Timespent based models for predicting user retention
inferred← citeshttps://doi.org/10.1145/2488388.2488491openalex-snapshot
A predictive model for advertiser value-per-click in sponsored search
inferred← citeshttps://doi.org/10.1145/2513150.2513164openalex-snapshot
Using CrowdLogger for in situ information retrieval system evaluation
inferred← citeshttps://doi.org/10.1145/2532128openalex-snapshot
Simple and Scalable Response Prediction for Display Advertising
inferred← citeshttps://doi.org/10.1145/2556195.2556252openalex-snapshot
LASER
inferred← citeshttps://doi.org/10.1145/2556195.2556257openalex-snapshot
Estimating ad group performance in sponsored search
inferred← citeshttps://doi.org/10.1145/2623330.2623634openalex-snapshot
Modeling delayed feedback in display advertising
inferred← citeshttps://doi.org/10.1145/2661829.2661898openalex-snapshot
Query Augmentation based Intent Matching in Retail Vertical Ads
inferred← citeshttps://doi.org/10.1145/2668108openalex-snapshot
Sponsored Search Auctions
inferred← citeshttps://doi.org/10.1145/2783258.2788566openalex-snapshot
Interpreting Advertiser Intent in Sponsored Search
inferred← citeshttps://doi.org/10.1145/2815675.2815694openalex-snapshot
Empirical Analysis of Search Advertising Strategies
inferred← citeshttps://doi.org/10.1145/2872427.2883053openalex-snapshot
Predicting Pre-click Quality for Native Advertisements
inferred← citeshttps://doi.org/10.1145/2882903.2882946openalex-snapshot
Time Adaptive Sketches (Ada-Sketches) for Summarizing Data Streams
inferred← citeshttps://doi.org/10.1145/2983323.2983840openalex-snapshot
The Role of Relevance in Sponsored Search
inferred← citeshttps://doi.org/10.1145/3159652.3159701openalex-snapshot
Predicting Audio Advertisement Quality
inferred← citeshttps://doi.org/10.1145/3178876.3186172openalex-snapshot
Beyond Keywords and Relevance
inferred← citeshttps://doi.org/10.1145/3183713.3183759openalex-snapshot
Data Sketches for Disaggregated Subset Sum and Frequent Item Estimation
inferred← citeshttps://doi.org/10.1145/3219819.3219850openalex-snapshot
Rare Query Expansion Through Generative Adversarial Networks in Search Advertising
inferred← citeshttps://doi.org/10.1145/3219819.3219897openalex-snapshot
Scalable Query N-Gram Embedding for Improving Matching and Relevance in Sponsored Search
inferred← citeshttps://doi.org/10.1145/3298689.3347004openalex-snapshot
Domain adaptation in display advertising
inferred← citeshttps://doi.org/10.1145/3306500.3306533openalex-snapshot
Implementing white hat search engine technique in e-business website
inferred← citeshttps://doi.org/10.1145/3357384.3358170openalex-snapshot
Fine-Grained Product Categorization in E-commerce
inferred← citeshttps://doi.org/10.1145/3442442.3453540openalex-snapshot
Improving Bounce Rate Prediction for Rare Queries by Leveraging Landing Page Signals
inferred← citeshttps://doi.org/10.1145/3446662openalex-snapshot
User Response Prediction in Online Advertising
inferred← citeshttps://doi.org/10.1145/3447548.3467202openalex-snapshot
Diversity driven Query Rewriting in Search Advertising
inferred← citeshttps://doi.org/10.1145/3531146.3533238openalex-snapshot
Fair ranking: a critical review, challenges, and future directions
inferred← citeshttps://doi.org/10.1145/3534678.3539128openalex-snapshot
Improving Relevance Modeling via Heterogeneous Behavior Graph Learning in Bing Ads
inferred← citeshttps://doi.org/10.1145/3580305.3599867openalex-snapshot
Modelling Delayed Redemption with Importance Sampling and Pre-Redemption Engagement
inferred← citeshttps://doi.org/10.1145/3627508.3638316openalex-snapshot
A User Study on the Acceptance of Native Advertising in Generative IR
inferred← citeshttps://doi.org/10.1145/3805712.3808470openalex-snapshot
Effective Offline LLM and DNN based Matching, Filtering and Ranking for Search Ads Retrieval in E-Commerce
inferred← citeshttps://doi.org/10.1186/s41044-017-0024-6openalex-snapshot
Adaptive modeling for large-scale advertisers optimization
inferred← citeshttps://doi.org/10.1561/1500000035openalex-snapshot
Semantic Matching in Search
inferred← citeshttps://doi.org/10.1561/1500000045openalex-snapshot
Computational Advertising: Techniques for Targeting Relevant Ads
inferred← citeshttps://doi.org/10.1561/9781601988058openalex-snapshot
Semantic Matching in Search
inferred← citeshttps://doi.org/10.1587/transinf.2016agp0009openalex-snapshot
Sponsored Search Auction Considering Combinational Bids with Externalities
inferred← citeshttps://doi.org/10.1587/transinf.e96.d.2654openalex-snapshot
An Efficiency-Aware Scheduling for Data-Intensive Computations on MapReduce Clusters
inferred← citeshttps://doi.org/10.3390/fi15040145openalex-snapshot
Consumer’s Attitude towards Display Google Ads
inferred← citeshttps://doi.org/10.4018/978-1-7998-1879-3.ch011openalex-snapshot
Bias and Discrimination in Artificial Intelligence
inferred← citeshttps://doi.org/10.4236/jis.2017.81005openalex-snapshot
Web Search Query Privacy, an End-User Perspective
inferred← citeshttps://doi.org/10.47852/bonviewaia2202480openalex-snapshot
Recent Landscape of Deep Learning Intervention and Consecutive Clustering on Biomedical Diagnosis
inferred← citeshttps://doi.org/10.48550/arxiv.1206.1754openalex-snapshot
Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users
inferred← citeshttps://doi.org/10.48550/arxiv.1712.10110openalex-snapshot
Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search
inferred← citeshttps://doi.org/10.48550/arxiv.1812.00158openalex-snapshot
Approximating Categorical Similarity in Sponsored Search Relevance
inferred← citeshttps://doi.org/10.48550/arxiv.1902.00592openalex-snapshot
An end-to-end Generative Retrieval Method for Sponsored Search Engine --Decoding Efficiently into a Closed Target Domain
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