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Bid Optimization by Multivariable Control in Display Advertising

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/978-3-319-46128-1_8openalex-snapshot

Functional Bid Landscape Forecasting for Display Advertising

inferredcites →https://doi.org/10.1007/978-3-540-92185-1_63openalex-snapshot

Budget Constrained Bidding in Keyword Auctions and Online Knapsack Problems

inferredcites →https://doi.org/10.1016/j.automatica.2013.10.012openalex-snapshot

Control: A perspective

inferredcites →https://doi.org/10.1016/j.orl.2010.09.002openalex-snapshot

Advertisement allocation for generalized second-pricing schemes

inferredcites →https://doi.org/10.1017/cbo9780511800481openalex-snapshot

Algorithmic Game Theory

inferredcites →https://doi.org/10.1049/pbce047eopenalex-snapshot

A History of Control Engineering 1930-1955

inferredcites →https://doi.org/10.1109/acc.2013.6580779openalex-snapshot

Applications of feedback control in online advertising

inferredcites →https://doi.org/10.1109/tkde.2017.2775228openalex-snapshot

Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising

inferredcites →https://doi.org/10.1145/1526709.1526744openalex-snapshot

Adaptive bidding for display advertising

inferredcites →https://doi.org/10.1145/2020408.2020604openalex-snapshot

Real-time bidding algorithms for performance-based display ad allocation

inferredcites →https://doi.org/10.1145/2187836.2187839openalex-snapshot

Using control theory for stable and efficient recommender systems

inferredcites →https://doi.org/10.1145/2339530.2339651openalex-snapshot

Estimating conversion rate in display advertising from past erformance data

inferredcites →https://doi.org/10.1145/2339530.2339655openalex-snapshot

Bid optimizing and inventory scoring in targeted online advertising

inferredcites →https://doi.org/10.1145/2339530.2339716openalex-snapshot

Joint optimization of bid and budget allocation in sponsored search

inferredcites →https://doi.org/10.1145/2487575.2488200openalex-snapshot

Ad click prediction

inferredcites →https://doi.org/10.1145/2501040.2501979openalex-snapshot

Real time bid optimization with smooth budget delivery in online advertising

inferredcites →https://doi.org/10.1145/2501040.2501980openalex-snapshot

Real-time bidding for online advertising

inferredcites →https://doi.org/10.1145/2623330.2623633openalex-snapshot

Optimal real-time bidding for display advertising

inferredcites →https://doi.org/10.1145/2684822.2697041openalex-snapshot

Real-Time Bidding

inferredcites →https://doi.org/10.1145/2783258.2788615openalex-snapshot

Smart Pacing for Effective Online Ad Campaign Optimization

inferredcites →https://doi.org/10.1145/2835776.2835843openalex-snapshot

Feedback Control of Real-Time Display Advertising

inferredcites →https://doi.org/10.1145/3018661.3018702openalex-snapshot

Real-Time Bidding by Reinforcement Learning in Display Advertising

inferredcites →https://doi.org/10.1145/3097983.3098085openalex-snapshot

Ad Serving with Multiple KPIs

inferredcites →https://doi.org/10.1145/3132847.3132853openalex-snapshot

Volume Ranking and Sequential Selection in Programmatic Display Advertising

inferredcites →https://doi.org/10.1145/3132847.3133076openalex-snapshot

Bayesian Heteroscedastic Matrix Factorization for Conversion Rate Prediction

inferredcites →https://doi.org/10.1145/3219819.3219823openalex-snapshot

Deep Interest Network for Click-Through Rate Prediction

inferredcites →https://doi.org/10.1145/3219819.3220066openalex-snapshot

Deep Censored Learning of the Winning Price in the Real Time Bidding

inferredcites →https://doi.org/10.1145/3269206.3271748openalex-snapshot

Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising

inferredcites →https://doi.org/10.24963/ijcai.2018/59openalex-snapshot

Optimal Bidding Strategy for Brand Advertising

inferredcites →https://doi.org/10.5555/2765026.2765038openalex-snapshot

A Dynamic Near-Optimal Algorithm for Online Linear Programming

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Bayesian Conjugacy-Based Regularizer for Field-Aware Robust Calibration

inferred← citeshttps://doi.org/10.1007/978-981-92-2014-4_11openalex-snapshot

Bid Optimization for Search Advertising in Non-stationary Environment

inferred← citeshttps://doi.org/10.1007/s00521-022-07490-0openalex-snapshot

Feature-enhanced embedding learning for heterogeneous collaborative filtering

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A novel bidding strategy based on dynamic targeting in real-time bidding market

inferred← citeshttps://doi.org/10.1007/s43069-024-00322-yopenalex-snapshot

Keyword-Level Bayesian Online Bid Optimization for Sponsored Search Advertising

inferred← citeshttps://doi.org/10.1016/j.aei.2024.103046openalex-snapshot

Dynamic bidding strategy in online advertising: A rollout-tracking bid optimization methodology

inferred← citeshttps://doi.org/10.1016/j.neucom.2022.05.108openalex-snapshot

Bid optimization using maximum entropy reinforcement learning

inferred← citeshttps://doi.org/10.1061/(asce)co.1943-7862.0002291openalex-snapshot

Coupling Effects of Economic, Industrial, and Geographical Factors on Collusive Bidding Decisions

inferred← citeshttps://doi.org/10.1109/bigdata52589.2021.9671800openalex-snapshot

A Real-World Implementation of Unbiased Lift-based Bidding System

inferred← citeshttps://doi.org/10.1109/cdc45484.2021.9683668openalex-snapshot

Scalable Multi-objective Optimization in Programmatic Advertising via Feedback Control

inferred← citeshttps://doi.org/10.1109/cdc49753.2023.10384004openalex-snapshot

Feedback-Control Based Hierarchical Multi-Constraint Ad Campaign Optimization

inferred← citeshttps://doi.org/10.1109/cdc51059.2022.9992619openalex-snapshot

Feedback Control-based Multiobjective Optimization in Programmatic Advertising involving a Cost per Bid Constraint

inferred← citeshttps://doi.org/10.1109/ddcls61622.2024.10606756openalex-snapshot

PUROS: A Cpx-Ievered Framework for Ad Procurement in Autobidding Worlds

inferred← citeshttps://doi.org/10.1109/icdm51629.2021.00086openalex-snapshot

Impression Allocation and Policy Search in Display Advertising

inferred← citeshttps://doi.org/10.1109/icdm54844.2022.00079openalex-snapshot

A Unified Guaranteed Impression Allocation Framework for Online Display Advertising

inferred← citeshttps://doi.org/10.1109/icee59167.2023.10334752openalex-snapshot

Optimal Bidding Strategy with Smooth Budget Delivery in Online Advertising

inferred← citeshttps://doi.org/10.1109/icmla58977.2023.00114openalex-snapshot

Optimizing Audio Advertising Campaign Delivery with a Limited Budget

inferred← citeshttps://doi.org/10.1109/iwqos70441.2026.11661052openalex-snapshot

AuEx: Automatic Exploration for Fresh Creative Ads via Large-Scale Deep Reinforcement Learning

inferred← citeshttps://doi.org/10.1109/lcsys.2022.3179677openalex-snapshot

Feedback Control-Based Publisher Revenue Maximization in Online Advertising

inferred← citeshttps://doi.org/10.1109/soli48380.2019.8955015openalex-snapshot

Exploring Optimal Revenue Models For DSPs In Real Time Bidding Advertising

inferred← citeshttps://doi.org/10.1109/tc.2023.3343111openalex-snapshot

HiBid: A Cross-Channel Constrained Bidding System With Budget Allocation by Hierarchical Offline Deep Reinforcement Learning

inferred← citeshttps://doi.org/10.1109/tcss.2024.3476694openalex-snapshot

Advertiser-First: A Receding Horizon Bid Optimization Strategy for Online Advertising

inferred← citeshttps://doi.org/10.1145/3340531.3412711openalex-snapshot

Impression Pacing for Jobs Marketplace at LinkedIn

inferred← citeshttps://doi.org/10.1145/3447548.3467103openalex-snapshot

Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising

inferred← citeshttps://doi.org/10.1145/3447548.3467167openalex-snapshot

An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions

inferred← citeshttps://doi.org/10.1145/3447548.3467175openalex-snapshot

We Know What You Want: An Advertising Strategy Recommender System for Online Advertising

inferred← citeshttps://doi.org/10.1145/3447548.3467199openalex-snapshot

A Unified Solution to Constrained Bidding in Online Display Advertising

inferred← citeshttps://doi.org/10.1145/3447548.3467204openalex-snapshot

Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search

inferred← citeshttps://doi.org/10.1145/3485447.3512054openalex-snapshot

On Designing a Two-stage Auction for Online Advertising

inferred← citeshttps://doi.org/10.1145/3485447.3512096openalex-snapshot

MBCT: Tree-Based Feature-Aware Binning for Individual Uncertainty Calibration

inferred← citeshttps://doi.org/10.1145/3488560.3498500openalex-snapshot

An Adaptive Unified Allocation Framework for Guaranteed Display Advertising

inferred← citeshttps://doi.org/10.1145/3511808.3557064openalex-snapshot

An Actor-critic Reinforcement Learning Model for Optimal Bidding in Online Display Advertising

inferred← citeshttps://doi.org/10.1145/3511808.3557269openalex-snapshot

Control-based Bidding for Mobile Livestreaming Ads with Exposure Guarantee

inferred← citeshttps://doi.org/10.1145/3511808.3557436openalex-snapshot

Risk-Aware Bid Optimization for Online Display Advertisement

inferred← citeshttps://doi.org/10.1145/3534678.3539044openalex-snapshot

CONFLUX: A Request-level Fusion Framework for Impression Allocation via Cascade Distillation

inferred← citeshttps://doi.org/10.1145/3534678.3539211openalex-snapshot

ROI-Constrained Bidding via Curriculum-Guided Bayesian Reinforcement Learning

inferred← citeshttps://doi.org/10.1145/3543507.3583501openalex-snapshot

Fairness-aware Guaranteed Display Advertising Allocation under Traffic Cost Constraint

inferred← citeshttps://doi.org/10.1145/3580305.3599254openalex-snapshot

Adversarial Constrained Bidding via Minimax Regret Optimization with Causality-Aware Reinforcement Learning

inferred← citeshttps://doi.org/10.1145/3580305.3599764openalex-snapshot

A Multi-stage Framework for Online Bonus Allocation Based on Constrained User Intent Detection

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A Personalized Automated Bidding Framework for Fairness-aware Online Advertising

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PDAS: A Practical Distributed ADMM System for Large-Scale Linear Programming Problems at Alipay

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Optimal Real-Time Bidding Strategy for Position Auctions in Online Advertising

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Optimization-Based Budget Pacing in eBay Sponsored Search

inferred← citeshttps://doi.org/10.1145/3589335.3648342openalex-snapshot

Mystique: A Budget Pacing System for Performance Optimization in Online Advertising

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Ranking with Long-Term Constraints

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A Taxation Perspective for Fair Re-ranking

inferred← citeshttps://doi.org/10.1145/3628603openalex-snapshot

A Survey on Bid Optimization in Real-Time Bidding Display Advertising

inferred← citeshttps://doi.org/10.1145/3637528.3671540openalex-snapshot

Spending Programmed Bidding: Privacy-friendly Bid Optimization with ROI Constraint in Online Advertising

inferred← citeshttps://doi.org/10.1145/3637528.3671555openalex-snapshot

Offline Reinforcement Learning for Optimizing Production Bidding Policies

inferred← citeshttps://doi.org/10.1145/3670865.3673551openalex-snapshot

Complex Dynamics in Autobidding Systems

inferred← citeshttps://doi.org/10.1145/3690624.3709414openalex-snapshot

An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising

inferred← citeshttps://doi.org/10.1145/3696410.3714657openalex-snapshot

BAT: Benchmark for Auto-bidding Task

inferred← citeshttps://doi.org/10.1145/3706420openalex-snapshot

Adapting Constrained Markov Decision Process for OCPC Bidding with Delayed Conversions

inferred← citeshttps://doi.org/10.1145/3711896.3737191openalex-snapshot

An Auto-Coupon Framework for Advertiser Retention in Online Advertising

inferred← citeshttps://doi.org/10.1145/3711896.3737241openalex-snapshot

Lightweight Auto-bidding based on Traffic Prediction in Live Advertising

inferred← citeshttps://doi.org/10.1145/3726302.3730106openalex-snapshot

Understanding Accuracy-Fairness Trade-offs in Re-ranking through Elasticity in Economics

inferred← citeshttps://doi.org/10.1145/3746252.3761580openalex-snapshot

See Beyond a Single View: Multi-Attribution Learning Leads to Better Conversion Rate Prediction

inferred← citeshttps://doi.org/10.1145/3770855.3817573openalex-snapshot

PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective

inferred← citeshttps://doi.org/10.1145/3770855.3817645openalex-snapshot

Two-Stage Auctions with Bid Refinement for Online Advertising

inferred← citeshttps://doi.org/10.1145/3770855.3818324openalex-snapshot

Beyond Isolated Bidding: Campaign-Channel Coordination for Global Optimal Returns in Online Advertising

inferred← citeshttps://doi.org/10.1145/3770855.3818329openalex-snapshot

Bridging the Gap: Real-Time Cost Control for Autobidding

inferred← citeshttps://doi.org/10.1145/3770855.3818422openalex-snapshot

Generative Auto-Bidding in Large-Scale Auctions via Diffusion Completer-Aligner

inferred← citeshttps://doi.org/10.1145/3773966.3777995openalex-snapshot

Counteracting the Delayed Conversions in OCPC with Survival Analysis

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GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms

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ZIPBid: Hierarchical Zero-shot Incremental Spend Planning for Auto-bidding

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DRL-Based Neural Auction Mechanism for Real-Time Bidding in Programmatic Advertising

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Simultaneous Advertiser Profit and Ad Platform Revenue Maximization in Programmatic Advertising via Feedback Control

inferred← citeshttps://doi.org/10.23919/ccc58697.2023.10240815openalex-snapshot

Receding Bid Optimization Method with Real-Time Feedback and Prediction for Sponsored Search Advertising on Taobao

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Efficient Bid Optimization Method for Budget Constraint Bidding in Online Advertising

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Ad Creative Discontinuation Prediction with Multi-Modal Multi-Task Neural Survival Networks

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Statistical Modeling of Ad Campaigns in Online Advertising Systems

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