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The Influence of Housewife Consumers’ Susceptibility to the Reference Group and Ethnocentrism on Willingness to Buy Foreign Products : Focusing on the Effects of Cognitive Dissonance
A Study on Market Advantage of Sport Products by Brand Origin in the Korean Market : Focused on Attribute Evaluation of Sport Products, Brand Equity, and Purchase Intention
A study on the customer-based brand equity of Taiwanese and Indonesian teenagers for a global brand
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