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Building Brand Assets: The Role of Trademark Rights

https://doi.org/10.1177/00222437221097108
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/9780470316948.ch23openalex-snapshot
Generalized Linear Models
inferredcites →https://doi.org/10.1002/9780470752135.ch1openalex-snapshot
The Problem of Social Cost
inferredcites →https://doi.org/10.1002/smj.2328openalex-snapshot
Talented people and strong brands: The contribution of human capital and brand equity to firm value
inferredcites →https://doi.org/10.1007/978-1-137-30028-7_10openalex-snapshot
Strategic Brand Management
inferredcites →https://doi.org/10.1007/978-3-8349-8393-0_3openalex-snapshot
The Market Value of R&D, Patents, and Trademarks
inferredcites →https://doi.org/10.1007/s11747-007-0043-3openalex-snapshot
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
inferredcites →https://doi.org/10.1007/s11747-010-0197-2openalex-snapshot
Protecting relational assets: a pre and post field study of a horizontal business combination
inferredcites →https://doi.org/10.1007/s11747-014-0422-5openalex-snapshot
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
inferredcites →https://doi.org/10.1016/0002-8223(94)92216-0openalex-snapshot
Harvard business review
inferredcites →https://doi.org/10.1016/j.econlet.2011.11.025openalex-snapshot
The treatment effect, the cross difference, and the interaction term in nonlinear “difference-in-differences” models
inferredcites →https://doi.org/10.1016/j.jbusvent.2013.07.006openalex-snapshot
Trademarks and venture capital valuation
inferredcites →https://doi.org/10.1016/j.jfineco.2010.12.001openalex-snapshot
Global retail lending in the aftermath of the US financial crisis: Distinguishing between supply and demand effects
inferredcites →https://doi.org/10.1016/j.respol.2004.09.005openalex-snapshot
Trademarks as an indicator of innovation and industrial change
inferredcites →https://doi.org/10.1017/cbo9781139025751openalex-snapshot
Causal Inference for Statistics, Social, and Biomedical Sciences
inferredcites →https://doi.org/10.1057/bm.2010.13openalex-snapshot
Naming names: Part three – Safeguarding brand equity in the United States by developing a family of trademarks
inferredcites →https://doi.org/10.1080/10438599.2016.1202513openalex-snapshot
Appropriability mechanisms, innovation, and productivity: evidence from the UK
inferredcites →https://doi.org/10.1080/13662716.2019.1633281openalex-snapshot
The valuation of patent-trademark pairing as IP strategy: evidence from the USPTO
inferredcites →https://doi.org/10.1086/466596openalex-snapshot
The Exchange and Enforcement of Property Rights
inferredcites →https://doi.org/10.1086/467138openalex-snapshot
Trademark Law: An Economic Perspective
inferredcites →https://doi.org/10.1086/663775openalex-snapshot
Self-Affirmation through the Choice of Highly Aesthetic Products
inferredcites →https://doi.org/10.1093/icc/dtl027openalex-snapshot
Appropriating signs and meaning: the elusive economics of trademark
inferredcites →https://doi.org/10.1111/ajps.12116openalex-snapshot
Comparative Politics and the Synthetic Control Method
inferredcites →https://doi.org/10.1111/j.1540-5885.2009.00669.xopenalex-snapshot
Investment in Design and Firm Performance: The Mediating Role of Design Management*
inferredcites →https://doi.org/10.1111/j.1540-5885.2010.00742.xopenalex-snapshot
Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships *
inferredcites →https://doi.org/10.1111/j.1540-5885.2011.00801.xopenalex-snapshot
Perspective: The Emergence of Product Design as a Field of Marketing Inquiry*
inferredcites →https://doi.org/10.1111/j.1744-1714.2006.00010.xopenalex-snapshot
Quantifying Brand Image: Empirical Evidence of Trademark Dilution
inferredcites →https://doi.org/10.1111/jems.12035openalex-snapshot
The USPTO Trademark Case Files Dataset: Descriptions, Lessons, and Insights
inferredcites →https://doi.org/10.1177/000812560004200401openalex-snapshot
The Brand Relationship Spectrum
inferredcites →https://doi.org/10.1177/002224299105500305openalex-snapshot
Trademark Strategy Revisited
inferredcites →https://doi.org/10.1177/002224379703400304openalex-snapshot
Dimensions of Brand Personality
inferredcites →https://doi.org/10.1177/0049124199028002003openalex-snapshot
Comparing Logit and Probit Coefficients Across Groups
inferredcites →https://doi.org/10.1198/000313005x42831openalex-snapshot
Heterogeneity and Causality
inferredcites →https://doi.org/10.1198/jasa.2009.ap08746openalex-snapshot
Synthetic Control Methods for Comparative Case Studies: Estimating the Effect of California’s Tobacco Control Program
inferredcites →https://doi.org/10.1287/mksc.1070.0327openalex-snapshot
Research Note—Competitive Brand Salience
inferredcites →https://doi.org/10.1287/mnsc.1050.0437openalex-snapshot
Patent Protection, Complementary Assets, and Firms’ Incentives for Technology Licensing
inferredcites →https://doi.org/10.1287/orsc.2017.1150openalex-snapshot
Complementarities and Coordination: Implications for Governance Mode and Performance of Multiproduct Firms
inferredcites →https://doi.org/10.1509/jm.10.0522openalex-snapshot
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
inferredcites →https://doi.org/10.1509/jm.11.0145openalex-snapshot
Brand Licensing: What Drives Royalty Rates?
inferredcites →https://doi.org/10.1509/jm.17.0328openalex-snapshot
Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits
inferredcites →https://doi.org/10.1509/jmkg.72.3.64openalex-snapshot
Holistic Package Design and Consumer Brand Impressions
inferredcites →https://doi.org/10.1509/jmkg.73.6.154openalex-snapshot
Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence
inferredcites →https://doi.org/10.1509/jmkg.75.3.49openalex-snapshot
Should Firms Spend More on Research and Development and Advertising during Recessions?
inferredcites →https://doi.org/10.1515/9780691188041openalex-snapshot
The Politics of Precedent on the U.S. Supreme Court
inferredcites →https://doi.org/10.1525/cmr.2013.55.4.157openalex-snapshot
Strategic Management of Intellectual Property: An Integrated Approach
inferredcites →https://doi.org/10.17265/2159-5313/2016.09.003openalex-snapshot
null
inferredcites →https://doi.org/10.2307/1252116openalex-snapshot
Seeking the Ideal Form: Product Design and Consumer Response
inferredcites →https://doi.org/10.2307/20439078openalex-snapshot
An Empirical Study of the Multifactor Tests for Trademark Infringement
inferredcites →https://doi.org/10.2307/2082716openalex-snapshot
The Determinants of Industry Political Activity, 1978–1986
inferredcites →https://doi.org/10.2307/2095861openalex-snapshot
Property Rights and the Organization of Economic Activity by the State
inferredcites →https://doi.org/10.2307/3115090openalex-snapshot
Cops, Counsel, and Entrepreneurs: Constructing the Role of Inside Counsel in Large Corporations
inferredcites →https://doi.org/10.2307/3560247openalex-snapshot
Managing Intellectual Capital: Organizational, Strategic and Policy Dimensions
inferredcites →https://doi.org/10.3386/w10433openalex-snapshot
Schumpeterian Profits in the American Economy: Theory and Measurement
inferredcites →https://doi.org/10.3386/w25038openalex-snapshot
An Anatomy of U.S. Firms Seeking Trademark Registration
inferredcites →https://doi.org/10.4337/9781847201553openalex-snapshot
The Management of Intellectual Property
inferredcites →https://doi.org/10.58948/2331-3528.1922openalex-snapshot
Circuit Splits and Empiricism in the Supreme Court

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.3817945openalex-extracted
Enforcing Pharmaceutical Trademarks: The Role of Litigation in India
inferred← citeshttps://doi.org/10.1007/978-3-031-81233-0_10openalex-snapshot
The Dynamics of Quality in a Franchise Chain: A Simulation Approach to the Effects of Free Riding
inferred← citeshttps://doi.org/10.1007/s13132-024-01859-3openalex-snapshot
The Relationship Between Intellectual Property Rights, Innovation, and Economic Development in the G20 and Selected Developing Countries
inferred← citeshttps://doi.org/10.1016/j.bar.2025.101734openalex-snapshot
The role of trademarks in going public
inferred← citeshttps://doi.org/10.1016/j.frl.2026.110878openalex-snapshot
Corporate Trademarks and Stock Price Crash Risk: Evidence from China
inferred← citeshttps://doi.org/10.1016/j.indmarman.2025.03.010openalex-snapshot
Do Brands boost the impact of patents on innovation performance among innovation collaborators? Evidence from the UK
inferred← citeshttps://doi.org/10.1016/j.respol.2025.105342openalex-snapshot
Trademarks and the innovativeness of social enterprises
inferred← citeshttps://doi.org/10.1016/j.wpi.2026.102431openalex-snapshot
Using trademark data in research
inferred← citeshttps://doi.org/10.1057/s41262-024-00370-zopenalex-snapshot
The role of consumer-based brand equity on the prolongation of trademarks
inferred← citeshttps://doi.org/10.1057/s41270-026-00522-xopenalex-snapshot
Lost in translation: why linguistically effective slogans fail to reduce trademark crowding
inferred← citeshttps://doi.org/10.1093/9780197859063.003.0031openalex-snapshot
Brand Management
inferred← citeshttps://doi.org/10.1108/apjml-03-2025-0503openalex-snapshot
Strategic resource allocation for marketing night tourism in ancient towns: an economic perspective
inferred← citeshttps://doi.org/10.1108/jpbm-04-2024-5097openalex-snapshot
What doesn’t kill you makes you stronger: on the determinants of trademark survivability over the long term
inferred← citeshttps://doi.org/10.1142/s0219877024500457openalex-snapshot
From Patents to Trademarks: Navigating Value Transference, Successor Products, and Time in the Integration of Intellectual Property Rights
inferred← citeshttps://doi.org/10.1177/00222429261451709openalex-snapshot
The Impact of Legal Protection of Trade Secrets on Advertising Spending: Insights from the Recognition of the Inevitable Disclosure Doctrine
inferred← citeshttps://doi.org/10.1177/1069031x261434589openalex-snapshot
Trademark Rights: The Impact of Joining the Madrid Protocol on International Marketing Alliances
inferred← citeshttps://doi.org/10.17559/tv-20241031002106openalex-snapshot
Modeling of Branding on the Example of Trading Companies
inferred← citeshttps://doi.org/10.2139/ssrn.4932597openalex-snapshot
Signaling Toughness Through Corporate Trademark Litigation: Evidence from India
inferred← citeshttps://doi.org/10.21615/cesder.7889openalex-snapshot
Análisis de sentencias respecto al régimen marcario en Colombia, y su impacto en los derechos de sus titulares
inferred← citeshttps://doi.org/10.3390/electronics12214538openalex-snapshot
Utilising Artificial Intelligence to Turn Reviews into Business Enhancements through Sentiment Analysis
inferred← citeshttps://doi.org/10.48175/ijarsct-31271openalex-snapshot
बरड नरमण और टरडमरक परबधन
inferred← citeshttps://doi.org/10.54254/2754-1169/66/20241232openalex-snapshot
Research on the Potential Trademark Infringement Issues and Negative Effects of Keyword Search Advertisements under the Internet Economy
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