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A Method for Developing Tailormade Semantic Differentials for Specific Marketing Content Areas

https://doi.org/10.1177/002224377701400110
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/0021-9924(68)90027-0openalex-snapshot
The structure of associations in language and thought
inferredcites →https://doi.org/10.1016/s0022-5371(63)80057-2openalex-snapshot
An empirical test of the functional antonymy of Semantic Differential scales
inferredcites →https://doi.org/10.1111/j.1460-2466.1966.tb00022.xopenalex-snapshot
Concept Scale Interaction in the Semantic Differential
inferredcites →https://doi.org/10.1177/002224296703100409openalex-snapshot
The Semantic Differential: An Information Source for Designing Retail Patronage Appeals
inferredcites →https://doi.org/10.1177/002224296903300312openalex-snapshot
Identifying Determinants of Retail Patronage
inferredcites →https://doi.org/10.1177/002224297003400307openalex-snapshot
Rating Scales and Information Recovery. How Many Scales and Response Categories to Use?
inferredcites →https://doi.org/10.1177/002224376900600214openalex-snapshot
Some Confounding Effects of Forced-Choice Scales
inferredcites →https://doi.org/10.1177/002224377100800317openalex-snapshot
Order Bias, the Ideal Rating, and the Semantic Differential
inferredcites →https://doi.org/10.1177/002224377200900413openalex-snapshot
Concept-Scale Interaction in the Semantic Differential
inferredcites →https://doi.org/10.1177/002224377401100311openalex-snapshot
Stapel Scale or Semantic Differential in Marketing Research?
inferredcites →https://doi.org/10.2307/1162206openalex-snapshot
Foundations of Behavioral Research
inferredcites →https://doi.org/10.2307/1421205openalex-snapshot
The Structure of Associations in Language and Thought
inferredcites →https://doi.org/10.2307/3150001openalex-snapshot
Congruence Relationships between Self Images and Product Brands
inferredcites →https://doi.org/10.53555/acr.v2i2openalex-snapshot
Advances in Consumer Research

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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New developments in ICM: Image configuration method
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