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The Effects of Serial Correlation and Data Aggregation on Advertising Measurement
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1086/296117openalex-snapshot
An Iterative GLS Procedure for Estimating the Parameters of Models with Autocorrelated Errors Using Data Aggregated Over Time
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CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION*
inferredcites →https://doi.org/10.1177/002224377401100205openalex-snapshot
An Analysis of Competitive Market Behavior
inferredcites →https://doi.org/10.1177/002224377601300404openalex-snapshot
Econometric Measurement of the Duration of Advertising Effect on Sales
inferredcites →https://doi.org/10.1177/002224378201900416openalex-snapshot
On the Econometric Measurement of the Duration of Advertising Effect on Sales
inferredcites →https://doi.org/10.1287/mnsc.29.1.1openalex-snapshot
Temporal Aggregation, the Data Interval Bias, and Empirical Estimation of Bimonthly Relations from Annual Data
inferredcites →https://doi.org/10.2307/1235508openalex-snapshot
Mathematical Models and Methods in Marketing
inferredcites →https://doi.org/10.2307/2525322openalex-snapshot
Aggregation over time in Macroeconomic Relations
inferredcites →https://doi.org/10.2307/2525442openalex-snapshot
Aggregation over Time in Distributed Lag Models
inferredcites →https://doi.org/10.2307/2525801openalex-snapshot
The Effects of Aggregation over Time on T-Ratios and R 2 's
inferredcites →https://doi.org/10.2307/3497398openalex-snapshot
Linear Aggregation of Economic Relations
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Brands
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Estimating dynamic response models when the data are subject to different temporal aggregation
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Some Observations on the State of the Art in Marketing Research
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Temporal aggregation in diffusion models of first-time purchase: Does choice of frequency matter?
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Intertemporal aggregation of heterogeneous consumers
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Time-varying effects of search engine advertising on sales–An empirical investigation in E-commerce
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Modeling intra-seasonal heterogeneity in hourly advertising-response models: Do forecasts improve?
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Recall and Recognition Performance for Umbrella Print Advertisements
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Brand Advertising Competition and Industry Demand
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Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation
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On estimating a dynamic model with partially aggregated data: finite sample performance of least squares and maximum likelihood estimators
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Estimating the duration of dynamic effects with temporally aggregated observations
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Time Interval Bias: Its Impact on Advertising Budgeting
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Are There Scale Economies in Advertising?
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Effects of Customer Service on Sales: An Analysis of Historical Data
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On the Econometric Measurement of the Duration of Advertising Effect on Sales
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How Advertising Affects Sales: Meta-Analysis of Econometric Results
inferred← citeshttps://doi.org/10.1177/002224378402100409openalex-snapshot
Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated over Time: Some Results for the Autoregressive Current Effects Model
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Estimating Micro Relationships from Macro Data: A Comparative Study of two Approximations of the Brand Loyal Model under Temporal Aggregation
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Recovering Micro Parameters from Aggregate Data for the Koyck and Brand Loyal Models
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A Direct Aggregation Approach to Inferring Microparameters of the Koyck Advertising-Sales Relationship from Macro Data
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Estimating an Autoregressive Current Effects Model of Sales Response When Observations Are Aggregated over Time: Least Squares versus Maximum Likelihood
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Optimal Data Interval for Estimating Advertising Response
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Generalizing What Is Known About Temporal Aggregation and Advertising Carryover
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Carryover Effects and Temporal Aggregation in a Partial Adjustment Model Framework
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Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets
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Estimating Continuous Time Advertising-Sales Models
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Recovering Measures of Advertising Carryover from Aggregate Data: The Role of the Firm's Decision Behavior
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Untangling the Effects of Purchase Reinforcement and Advertising Carryover
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The Effect of Cultural Difference on Trade Negotiations
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Estimating Advertising Half-life and the Data Interval Bias
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How Search Engine Advertising Affects Sales over Time: An Empirical Investigation
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