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Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions

https://doi.org/10.1177/0092070304271197
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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How advertising slogans can prime evaluations of brand extensions
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Personal Projects Analysis: Trivial Pursuits, Magnificent Obsessions, and the Search for Coherence
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New brand names and inferential beliefs: Some insights on naming new products
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A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation
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Deriving Categories to Achieve Goals
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Performance incentives and means: How regulatory focus influences goal attainment.
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Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories.
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Analogical transfer, problem similarity, and expertise.
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How does the congruity of brand names affect evaluations of brand name extensions?
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Goal constructs in psychology: Structure, process, and content.
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The role of theories in conceptual coherence.
inferredcites →https://doi.org/10.1080/00913367.2000.10673620openalex-snapshot
Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links
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Alternative Approaches to Understanding the Determinants of Typicality
inferredcites →https://doi.org/10.1086/209192openalex-snapshot
Schema Congruity as a Basis for Product Evaluation
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Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
inferredcites →https://doi.org/10.1086/209343openalex-snapshot
Goal-Oriented Experiences and the Development of Knowledge
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
inferredcites →https://doi.org/10.1177/002224298104500304openalex-snapshot
Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior
inferredcites →https://doi.org/10.1177/002224299305700305openalex-snapshot
Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?
inferredcites →https://doi.org/10.1177/002224299806200103openalex-snapshot
The Negative Impact of Extensions: Can Flagship Products Be Diluted?
inferredcites →https://doi.org/10.1177/002224379102800102openalex-snapshot
A Process-Tracing Study of Brand Extension Evaluation
inferredcites →https://doi.org/10.1177/002224379102800303openalex-snapshot
Substitution in Use and the Role of Usage Context in Product Category Structures
inferredcites →https://doi.org/10.1177/002224379202900104openalex-snapshot
The Effects of Sequential Introduction of Brand Extensions
inferredcites →https://doi.org/10.1207/s15327663jcp0502_03openalex-snapshot
Impact of Dominance and Relatedness on Brand Extensions
inferredcites →https://doi.org/10.1207/s15327663jcp1003_3openalex-snapshot
Goal‐Derived Categories: The Role of Personal and Situational Goals in Category Representations
inferredcites →https://doi.org/10.1509/jmkg.64.2.80.17996openalex-snapshot
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
inferredcites →https://doi.org/10.1509/jmkg.65.4.1.18388openalex-snapshot
The Impact of Brand Extension Introduction on Choice
inferredcites →https://doi.org/10.1509/jmkr.38.3.326.18864openalex-snapshot
Threats to the External Validity of Brand Extension Research
inferredcites →https://doi.org/10.1509/jmkr.38.4.471.18912openalex-snapshot
The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
inferredcites →https://doi.org/10.1521/soco.1984.2.3.217openalex-snapshot
Spontaneous Attitude Formation
inferredcites →https://doi.org/10.2307/1252171openalex-snapshot
Consumer Evaluations of Brand Extensions
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Multivariate Procedures for the Behavioral Sciences.
inferredcites →https://doi.org/10.2307/3152005openalex-snapshot
The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes
inferredcites →https://doi.org/10.2307/3152195openalex-snapshot
The Importance of the Brand in Brand Extension
inferredcites →https://doi.org/10.2307/3172740openalex-snapshot
Choice in Context: Tradeoff Contrast and Extremeness Aversion
inferredcites →https://doi.org/10.3758/bf03196968openalex-snapshot
Ad hoc categories
inferredcites →https://doi.org/10.4135/9781483384733openalex-snapshot
Experimental Design: Procedures for the Behavioral Sciences
inferredcites →https://doi.org/10.4324/9780203380338openalex-snapshot
The Why of Consumption
inferredcites →https://doi.org/10.4324/9781410600844-9openalex-snapshot
Laddering theory, method, analysis, and interpretation.

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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