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Premiers test et validation de la transposition d'une échelle de personnalité humaine aux marques
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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A Comparison of Big-Five structures of personality traits in Dutch, English, and German
inferredcites →https://doi.org/10.1002/(sici)1099-0984(199807/08)12:4<249::aid-per312>3.0.co;2-topenalex-snapshot
Further exploration of Filipino personality structure using the lexical approach: do the big-five or big-seven dimensions emerge?
inferredcites →https://doi.org/10.1002/j.2333-8504.1969.tb00777.xopenalex-snapshot
STATISTICAL ANALYSIS OF SETS OF CONGENERIC TESTS*
inferredcites →https://doi.org/10.1002/per.2410020302openalex-snapshot
The lexical approach to personality: A historical review of trait taxonomic research
inferredcites →https://doi.org/10.1006/jrpe.2000.2293openalex-snapshot
Millennial Contrarianism: The Five-Factor Approach to Personality Description 5 Years Later
inferredcites →https://doi.org/10.1007/978-1-4419-8580-4_5openalex-snapshot
Trait Theories of Personality
inferredcites →https://doi.org/10.1007/bf01246101openalex-snapshot
Fitting a distance model to homogeneous subsets of variables: Points of view analysis of categorical data
inferredcites →https://doi.org/10.1007/bf02291393openalex-snapshot
Statistical Analysis of Sets of Congeneric Tests
inferredcites →https://doi.org/10.1007/bf02294131openalex-snapshot
Homogeneity Analysis with k Sets of Variables: An Alternating Least Squares Method with Optimal Scaling Features
inferredcites →https://doi.org/10.1016/0167-4870(88)90029-3openalex-snapshot
Self concept and product choice: An integrated perspective
inferredcites →https://doi.org/10.1016/0169-2070(88)90126-4openalex-snapshot
Journal of personality and social psychology
inferredcites →https://doi.org/10.1016/0191-8869(91)90043-bopenalex-snapshot
Handbook of personality theory and research
inferredcites →https://doi.org/10.1016/0886-1633(90)90050-nopenalex-snapshot
Nonlinear multivariate analysis
inferredcites →https://doi.org/10.1016/b978-012134645-4/50029-9openalex-snapshot
Personality Structure
inferredcites →https://doi.org/10.1016/s0010-8804(99)80037-8openalex-snapshot
The Brand-Personality Scale
inferredcites →https://doi.org/10.1016/s0167-4870(01)00039-3openalex-snapshot
Brand personality: How to make the metaphor fit?
inferredcites →https://doi.org/10.1037//0022-3514.51.5.907openalex-snapshot
A method for studying the development of impressions of real people.
inferredcites →https://doi.org/10.1037//0022-3514.62.3.447openalex-snapshot
Personality structure across cultures: A multimethod evaluation.
inferredcites →https://doi.org/10.1037//0022-3514.63.1.146openalex-snapshot
Integration of the Big Five and circumplex approaches to trait structure.
inferredcites →https://doi.org/10.1037//1082-989x.4.4.378openalex-snapshot
An alternative method for evaluating congruence coefficients with Procrustes rotation: A bootstrap procedure.
inferredcites →https://doi.org/10.1037/0003-066x.52.5.509openalex-snapshot
Personality trait structure as a human universal.
inferredcites →https://doi.org/10.1037/0022-3514.51.1.125openalex-snapshot
On the nature of self-monitoring: Matters of assessment, matters of validity.
inferredcites →https://doi.org/10.1037/0022-3514.53.6.993openalex-snapshot
Psychological correspondence of possessions, attitudes, and values.
inferredcites →https://doi.org/10.1037/0022-3514.59.6.1216openalex-snapshot
An alternative "description of personality": The Big-Five factor structure.
inferredcites →https://doi.org/10.1037/0022-3514.70.3.552openalex-snapshot
Evaluating replicability of factors in the Revised NEO Personality Inventory: Confirmatory factor analysis versus Procrustes rotation.
inferredcites →https://doi.org/10.1037/0022-3514.73.6.1246openalex-snapshot
Higher-order factors of the Big Five.
inferredcites →https://doi.org/10.1037/0022-3514.81.3.492openalex-snapshot
Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
inferredcites →https://doi.org/10.1037/0033-2909.117.2.187openalex-snapshot
A contrarian view of the five-factor approach to personality description.
inferredcites →https://doi.org/10.1037/1040-3590.4.1.26openalex-snapshot
The development of markers for the Big-Five factor structure.
inferredcites →https://doi.org/10.1037/10773-000openalex-snapshot
Personality: A systematic theoretical and factual study, 1st ed.
inferredcites →https://doi.org/10.1037/h0040291openalex-snapshot
Toward an adequate taxonomy of personality attributes: Replicated factor structure in peer nomination personality ratings.
inferredcites →https://doi.org/10.1086/208924openalex-snapshot
Self-Concept in Consumer Behavior: A Critical Review
inferredcites →https://doi.org/10.1086/209217openalex-snapshot
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
inferredcites →https://doi.org/10.1086/209454openalex-snapshot
How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment
inferredcites →https://doi.org/10.1086/209515openalex-snapshot
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
inferredcites →https://doi.org/10.1111/1467-6494.696166openalex-snapshot
Trait Psychology and Culture: Exploring Intercultural Comparisons
inferredcites →https://doi.org/10.1111/j.1467-6494.1992.tb00970.xopenalex-snapshot
An Introduction to the Five‐Factor Model and Its Applications
inferredcites →https://doi.org/10.1111/j.1467-6494.1992.tb00973.xopenalex-snapshot
Recurrent Personality Factors Based on Trait Ratings
inferredcites →https://doi.org/10.1111/j.1467-6494.1992.tb00976.xopenalex-snapshot
The Five‐Factor Model In Personality: A Critical Appraisal
inferredcites →https://doi.org/10.1111/j.1467-6494.1997.tb00327.xopenalex-snapshot
Further Evidence for the Cross‐Cultural Generality of the Big Seven Factor Model: Indigenous and Imported Spanish Personality Constructs
inferredcites →https://doi.org/10.1146/annurev.ps.41.020190.002221openalex-snapshot
Personality Structure: Emergence of the Five-Factor Model
inferredcites →https://doi.org/10.1176/ajp.111.10.795-aopenalex-snapshot
The Structure of Human Personality
inferredcites →https://doi.org/10.1177/00027640021956062openalex-snapshot
Trait Psychology and the Revival of Personality and Culture Studies
inferredcites →https://doi.org/10.1177/0022022198291009openalex-snapshot
Cross-Cultural Assessment of the Five-Factor Model
inferredcites →https://doi.org/10.1177/0022022198291011openalex-snapshot
Lingua Franca of Personality
inferredcites →https://doi.org/10.1177/002224298605000401openalex-snapshot
Strategic Brand Concept-Image Management
inferredcites →https://doi.org/10.1177/002224378101800104openalex-snapshot
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
inferredcites →https://doi.org/10.1177/002224379703400304openalex-snapshot
Dimensions of Brand Personality
inferredcites →https://doi.org/10.1207/s15327752jpa6303_8openalex-snapshot
Mini-Markers: A Brief Version of Goldberg's Unipolar Big-Five Markers
inferredcites →https://doi.org/10.1207/s15327752jpa7102_13openalex-snapshot
A Psychometric Examination of the French Translations of NEO-PI-R and NEO-FFI
inferredcites →https://doi.org/10.1207/s15327906mbr2404_4openalex-snapshot
Single Sample Cross-Validation Indices for Covariance Structures
inferredcites →https://doi.org/10.2307/1251348openalex-snapshot
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
inferredcites →https://doi.org/10.2307/1252054openalex-snapshot
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
inferredcites →https://doi.org/10.2307/1418210openalex-snapshot
Personality: A Systematic, Theoretical, and Factual Study
inferredcites →https://doi.org/10.2307/2084079openalex-snapshot
Personality: A Psychological Interpretation.
inferredcites →https://doi.org/10.2307/3150876openalex-snapshot
A Paradigm for Developing Better Measures of Marketing Constructs
inferredcites →https://doi.org/10.2307/541792openalex-snapshot
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
inferredcites →https://doi.org/10.2501/jar-40-6-79-83openalex-snapshot
How Personality Makes a Difference
inferredcites →https://doi.org/10.7193/dm.016.81.88openalex-snapshot
L'échelle de personnalité de la marque de Jennifer Aaker : Adaptation au contexte français
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.2139/ssrn.2061570openalex-extracted
From Aaker to Heere: A Review and Comparison of Brand Personality Scales
inferred← citeshttps://doi.org/10.1016/j.jretconser.2012.08.007openalex-snapshot
Consumer satisfaction and loyalty: Two main consequences of retailer personality
inferred← citeshttps://doi.org/10.1016/j.jretconser.2013.11.009openalex-snapshot
A study of the impact of Corporate Social Responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)
inferred← citeshttps://doi.org/10.1016/j.jretconser.2015.09.002openalex-snapshot
Sources of retailer personality: Private brand perceptions
inferred← citeshttps://doi.org/10.1051/larsg/2009020openalex-snapshot
Test de la congruence entre la personnalité humaine et la personnalité de l'enseigne fréquentée : une application à trois secteurs d'activité
inferred← citeshttps://doi.org/10.1051/larsg:2006056openalex-snapshot
La personnalité de la marque, outil stratégique sur le marché du prêt-à-porter féminin
inferred← citeshttps://doi.org/10.1051/larsg:2008037openalex-snapshot
L'impact de la personnalité de la marque sur la relation à la marque dans le domaine de la téléphonie mobile
inferred← citeshttps://doi.org/10.1057/9781137479761_15openalex-snapshot
Technological Innovation and Entrepreneurial Co-Creation: An Analysis of Brand Identity and Virtual Brand Communities
inferred← citeshttps://doi.org/10.1057/palgrave.bm.2540162openalex-snapshot
Do brand personality scales really measure brand personality?
inferred← citeshttps://doi.org/10.1080/08911762.2011.592460openalex-snapshot
Brand Personality and Emotional Attitudes: The Case of Mobile Telephone Operators
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Exploring Human-Centric Attributes of Smartphone Set and Their Influence on Brand Advocacy by the Customers: Testing the Moderating Role of Gender Identity
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Determinants of African Women's Brand Sensitivity Toward Cosmetics
inferred← citeshttps://doi.org/10.1080/14927713.2012.746895openalex-snapshot
The predictive power of destination-personality-congruity on tourist preference: a global approach to destination image branding
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Self-Referencing and Political Candidate Brands: A Congruency Perspective
inferred← citeshttps://doi.org/10.1108/02634500810860638openalex-snapshot
Assessing the effects of self‐congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environment
inferred← citeshttps://doi.org/10.1108/10610421011033467openalex-snapshot
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
inferred← citeshttps://doi.org/10.1108/ijchm-10-2014-0508openalex-snapshot
The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
inferred← citeshttps://doi.org/10.1108/ijwbr-10-2022-0039openalex-snapshot
Defining the identity-image gap: an analysis of a collective wine brand
inferred← citeshttps://doi.org/10.1177/076737010301800401openalex-snapshot
Du soi au groupe : Naissance du concept du nous et exploration d'une échelle de mesure du nous idéal
inferred← citeshttps://doi.org/10.1177/076737010401900407openalex-snapshot
Proposition d'échelle de mesure de l'authenticité perçue d'un produit alimentaire
inferred← citeshttps://doi.org/10.1177/076737010802300101openalex-snapshot
Le tempérament: Mesure et impact sur les comportements d'achat
inferred← citeshttps://doi.org/10.1177/076737010802300203openalex-snapshot
Adolescents: implication envers les produits et attitude envers les marques
inferred← citeshttps://doi.org/10.1177/076737011002500201openalex-snapshot
Métaphore de la personnalité de la marque et stabilité inter-produits d'un baromètre spécifique
inferred← citeshttps://doi.org/10.1177/076737011002500205openalex-snapshot
L'apport des cartes cognitives à l'analyse des représentations mentales
inferred← citeshttps://doi.org/10.1177/0767370113480323openalex-snapshot
De l’intérêt de mobiliser en marketing le genre multifactoriel et sa mesure
inferred← citeshttps://doi.org/10.1177/205157070802300101openalex-snapshot
Temperament: Measurement and Impact on Consumer Behavior
inferred← citeshttps://doi.org/10.1177/205157070802300203openalex-snapshot
Adolescents: Involvement in Product Categories and Attitude toward Brands
inferred← citeshttps://doi.org/10.1177/205157071002500201openalex-snapshot
The Brand Personality Metaphor and Inter-product Stability of a Specific Barometer
inferred← citeshttps://doi.org/10.1177/205157071002500205openalex-snapshot
Analyzing Mental Representations: The Contribution of Cognitive Maps
inferred← citeshttps://doi.org/10.1177/2051570713487482openalex-snapshot
The relevance of multifactorial gender and its measure in marketing
inferred← citeshttps://doi.org/10.14267/veztud.2009.06.06openalex-snapshot
Role of brand loyalty in purchase of sports shoes
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MARKA KİŞİLİĞİNİN VE MARKA SADAKATİNİN OLUŞUMUNDA DENEYİMSEL PAZARLAMANIN ROLÜ
inferred← citeshttps://doi.org/10.1504/ijbis.2013.055301openalex-snapshot
Studying the influence of e-CRM on web-based brand personality - the case of Mellat Bank
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I Am What Is Mine. Brand Personality, Consumer Personality, and Brand-Consumer Relationships
inferred← citeshttps://doi.org/10.3166/rfg.145.145-162openalex-snapshot
La personnalité de la marque: bilan et perspectives
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Le contrôle de gestion par des managers publics : vers un profilage exploratoire par les compétences
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Chapitre 14. L'analyse typologique : de l'exploratoire au confirmatoire
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« Les atouts et les pièges de la personnalité de marque »
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Les vins éco-labellisés face aux vins conventionnels en France et en Australie
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Regards croisés sur la consommation
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La perception des clients vs celle des employés dans l'évaluation du capital marque de la banque : l'influence des traits de personnalité et des émotions ressenties
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Les lecteurs sont-ils capables d'anthropomorphiser leur magazine ?
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Impact de la personnalité de la marque sur la satisfaction et la fidélité du consommateur
inferred← citeshttps://doi.org/10.3917/mav.051.0015openalex-snapshot
La personnalité de l'enseigne : un outil de marketing relationnel
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Importance des traits de personnalité dans la détermination de l’offre imaginée
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Intégration de l'effet surprise dans les modèles de persuasion publicitaire
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