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Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque

https://doi.org/10.1177/076737010201700304
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Significance tests and goodness of fit in the analysis of covariance structures.
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Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives
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Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness
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Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
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Economic Action and Social Structure: The Problem of Embeddedness
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Calculativeness, Trust, and Economic Organization
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A new scale for the measurement of interpersonal trust1
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Asymptotically distribution‐free methods for the analysis of covariance structures
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Trust and suspicion
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Marketing as Exchange
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A Prospectus for Theory Construction in Marketing
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A Model of Distributor Firm and Manufacturer Firm Working Partnerships
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
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Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models
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An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment
inferredcites →https://doi.org/10.1177/002224379202900303openalex-snapshot
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
inferredcites →https://doi.org/10.1177/002224379703400304openalex-snapshot
Dimensions of Brand Personality
inferredcites →https://doi.org/10.1177/009207039502300402openalex-snapshot
Relationship Marketing of Services--Growing Interest, Emerging Perspectives
inferredcites →https://doi.org/10.1177/009207039502300406openalex-snapshot
Reflections on Relationship Marketing in Consumer Markets
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An Integrated Model of Buyer-Seller Relationships
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Problems in the Measurement of Latent Variables in Structural Equations Causal Models
inferredcites →https://doi.org/10.1177/076737010001500104openalex-snapshot
Confiance interpersonnelle et engagement : Une réorientation béhavioriste
inferredcites →https://doi.org/10.1177/076737019901400101openalex-snapshot
La confiance en marketing : Fondements et applications
inferredcites →https://doi.org/10.1177/076737019901400301openalex-snapshot
Vers un modèle qualité-satisfaction intégrant la confiance?
inferredcites →https://doi.org/10.1177/076737019901400401openalex-snapshot
Les modèles de concurrence entre les marques : Pratiques et limites
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Multidimensional Constructs in Organizational Behavior Research: An Integrative Analytical Framework
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An Introduction to the Bootstrap
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An Examination Of The Validity Of Two Models Of Attitude
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Determinants of Continuity in Conventional Industrial Channel Dyads
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The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
inferredcites →https://doi.org/10.2307/1251126openalex-snapshot
Developing Buyer-Seller Relationships
inferredcites →https://doi.org/10.2307/1251829openalex-snapshot
An Examination of the Nature of Trust in Buyer-Seller Relationships
inferredcites →https://doi.org/10.2307/1251946openalex-snapshot
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
inferredcites →https://doi.org/10.2307/1252054openalex-snapshot
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
inferredcites →https://doi.org/10.2307/1252265openalex-snapshot
Determinants of Long-Term Orientation in Buyer-Seller Relationships
inferredcites →https://doi.org/10.2307/1252308openalex-snapshot
The Commitment-Trust Theory of Relationship Marketing
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Structural Equations with Latent Variables.
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Sociologie et Anthropologie.
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Research in Organizational Behavior.
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Success of Data Resource Management in Distributed Environments: An Empirical Investigation1
inferredcites →https://doi.org/10.2307/256727openalex-snapshot
AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS.
inferredcites →https://doi.org/10.2307/2654075openalex-snapshot
LISREL Issues, Debates and Strategies
inferredcites →https://doi.org/10.2307/2988418openalex-snapshot
Structural Equation Modeling: Concepts, Issues, and Applications.
inferredcites →https://doi.org/10.2307/3151716openalex-snapshot
Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models
inferredcites →https://doi.org/10.2307/3151897openalex-snapshot
Dimensions of Brand Personality
inferredcites →https://doi.org/10.2307/3151986openalex-snapshot
The Effects of Perceived Interdependence on Dealer Attitudes
inferredcites →https://doi.org/10.2307/3172742openalex-snapshot
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
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The Limits of Organization
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The Dyadic Trust Scale: Toward Understanding Interpersonal Trust in Close Relationships
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How Personality Makes a Difference
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LISREL Issues, Debates and Strategies

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Brand Attachment and its Effects on Proselytism and the Resistance to Change: Comparative Study between Two Categories of Products
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Investigating the sustainability of the tourism industry through consumer intention to purchase electric three-wheelers: the case of Sri Lanka
inferred← citeshttps://doi.org/10.1108/irjms-10-2021-0136openalex-snapshot
Does perceived corporate citizenship affect on purchasing intention during the COVID-19 pandemic? Across the mediation impact of brand trust and consumer–brand relationship
inferred← citeshttps://doi.org/10.1108/jcm-07-2014-1041openalex-snapshot
The impact of consumer resistance to brand substitution on brand relationship
inferred← citeshttps://doi.org/10.1108/jcm-08-2016-1927openalex-snapshot
Antecedents of green consumption: a scale of measure
inferred← citeshttps://doi.org/10.1108/jpbm-06-2020-2937openalex-snapshot
Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
inferred← citeshttps://doi.org/10.1108/jpbm-10-2014-0730openalex-snapshot
Overcoming resistance to product rebranding
inferred← citeshttps://doi.org/10.1108/jsm-05-2017-0158openalex-snapshot
Measuring customers benefits of click and collect
inferred← citeshttps://doi.org/10.1108/s1069-096420190000026009openalex-snapshot
Trust in Relationships with Agri-food Distribution
inferred← citeshttps://doi.org/10.1108/sajm-10-2021-0117openalex-snapshot
Impact of perceived corporate citizenship on purchase intention: across the fear of COVID-19 during the COVID-19 pandemic
inferred← citeshttps://doi.org/10.1108/srj-02-2017-0032openalex-snapshot
Assessing the effect of customer perceptions of corporate social responsibility on customer trust within a low cultural trust context
inferred← citeshttps://doi.org/10.1109/iscram.2011.6184088openalex-snapshot
How to protect brand relationship quality in corporate crisis by appropriate communication strategy?—Moderating effect of consumer psychological contract
inferred← citeshttps://doi.org/10.1111/caim.12528openalex-snapshot
Crowdsourcing innovation challenges: How participants react when their ideas are rejected
inferred← citeshttps://doi.org/10.1177/0042098018806129openalex-snapshot
The role of services in homebuyers’ attitudes: A field experiment in the French off-plan housing market
inferred← citeshttps://doi.org/10.1177/076737010502000205openalex-snapshot
Une approche tendancielle du comportement de fidélité : Du concept à sa mesure
inferred← citeshttps://doi.org/10.1177/076737010502000403openalex-snapshot
La légitimité d'une communication sociétale: le rôle de l'annonceur
inferred← citeshttps://doi.org/10.1177/076737010702200302openalex-snapshot
Permission et engagement: Proposition d'un cadre théorique appliqué au courriel préaccepté
inferred← citeshttps://doi.org/10.1177/076737010802300401openalex-snapshot
L'impact de la responsabilité sociétale de l'entreprise sur la confiance des consommateurs
inferred← citeshttps://doi.org/10.1177/076737010902400103openalex-snapshot
Les effets de la satisfaction, de la confiance et de l'engagement vis-à-vis d'une marque sur la participation des consommateurs à un boycott
inferred← citeshttps://doi.org/10.1177/076737011002500101openalex-snapshot
À la découverte du côté sombre des relations de service … ou pourquoi les relations durables et exclusives s'autodétruisent
inferred← citeshttps://doi.org/10.1177/076737011002500203openalex-snapshot
Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain
inferred← citeshttps://doi.org/10.1177/076737011002500401openalex-snapshot
« Parce que vous le valez bien »: une étude du statut perçu par les clients
inferred← citeshttps://doi.org/10.1177/0767370112472272openalex-snapshot
Le lien entre le consommateur et ses actes
inferred← citeshttps://doi.org/10.1177/0767370115604144openalex-snapshot
Les effets de l’extension verticale de gamme vers le bas sur la confiance dans la marque et l’attachement à la marque
inferred← citeshttps://doi.org/10.1177/0767370116667338openalex-snapshot
Gouvernements des pratiques et topographies du marché : La consommation à l’épreuve de l’(a)normalité
inferred← citeshttps://doi.org/10.1177/0767370116689245openalex-snapshot
Tarification dynamique en ligne et éthicalité perçue par le consommateur : synthèse et voies de recherche
inferred← citeshttps://doi.org/10.1177/0767370117738706openalex-snapshot
Légitimité des associations de consommateurs et vulnérabilité perçue de leurs publics : quels effets sur l’intention de confiance envers les acteurs consuméristes ?
inferred← citeshttps://doi.org/10.1177/0767370119846075openalex-snapshot
Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque
inferred← citeshttps://doi.org/10.1177/07673701211058752openalex-snapshot
Les règles de la confiance entre particuliers - une ethnographie des échanges sur leboncoin.fr
inferred← citeshttps://doi.org/10.1177/07673701241231476openalex-snapshot
Vers une solution au gaspillage alimentaire chez les distributeurs ? Influence de la transgression ordinaire sur les associations symboliques et la relation à l’enseigne
inferred← citeshttps://doi.org/10.1177/09722629241237399openalex-snapshot
Does CSR Perception Matter to Brand Loyalty? The Mediating Roles of Brand Trust and Brand Image
inferred← citeshttps://doi.org/10.1177/205157070702200302openalex-snapshot
Permission Marketing and Commitment: Proposal for a Theoretical Framework Applied to E-Mail Opt-In
inferred← citeshttps://doi.org/10.1177/205157070802300402openalex-snapshot
Impact of Corporate Social Responsibility on Consumer Trust
inferred← citeshttps://doi.org/10.1177/205157070902400104openalex-snapshot
The Effects of Satisfaction, Trust and Brand Commitment on Consumers' Decision to Boycott
inferred← citeshttps://doi.org/10.1177/205157071002500101openalex-snapshot
Discovering the Dark Side of Service Relationships… or Why Long-lasting and Exclusive Relationships are Self-destructing
inferred← citeshttps://doi.org/10.1177/205157071002500203openalex-snapshot
Ambush Marketing Disclosure Impact on Attitudes toward the Ambusher's Brand
inferred← citeshttps://doi.org/10.1177/205157071002500401openalex-snapshot
Because You're Worth It: A Study of the Consumer Status Concept
inferred← citeshttps://doi.org/10.1177/2051570713478336openalex-snapshot
The bond between consumers and their behaviors
inferred← citeshttps://doi.org/10.1177/2051570715626375openalex-snapshot
The effects of downward line extension on brand trust and brand attachment
inferred← citeshttps://doi.org/10.1177/2051570717691960openalex-snapshot
Government of practices and market topographies: Consumption and the challenge of (ab)normality
inferred← citeshttps://doi.org/10.1177/2051570717702592openalex-snapshot
Online dynamic pricing and consumer-perceived ethicality: Synthesis and future research
inferred← citeshttps://doi.org/10.1177/2051570718756553openalex-snapshot
Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations
inferred← citeshttps://doi.org/10.1177/2051570720905703openalex-snapshot
Effects of emotions and brand personality on consumer commitment, via the mediating effects of brand trust and attachment
inferred← citeshttps://doi.org/10.1177/20515707221141400openalex-snapshot
The rules of trust between individuals: An ethnography of transactions on Leboncoin.fr
inferred← citeshttps://doi.org/10.1177/20515707241274542openalex-snapshot
Toward a solution to retailer food waste? Influences of ordinary transgression on symbolic associations and the relationship with the brand
inferred← citeshttps://doi.org/10.1177/21582440231180669openalex-snapshot
Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model
inferred← citeshttps://doi.org/10.1177/2329488418819133openalex-snapshot
Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth
inferred← citeshttps://doi.org/10.1186/s40691-019-0185-1openalex-snapshot
Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong
inferred← citeshttps://doi.org/10.1201/9781315295251-12openalex-snapshot
References
inferred← citeshttps://doi.org/10.13189/aeb.2016.040505openalex-snapshot
Brand Commitment to Football Teams: A Multidimensional Scale
inferred← citeshttps://doi.org/10.14267/veztud.2009.06.06openalex-snapshot
Role of brand loyalty in purchase of sports shoes
inferred← citeshttps://doi.org/10.1522/revueot.v30n1.1286openalex-snapshot
Validation du modèle d’intention d’utilisation du paiement mobile en contexte de pandémie de COVID-19
inferred← citeshttps://doi.org/10.15611/pn.2016.460.10openalex-snapshot
Badania postaw nostalgicznych konsumentów wobec marek / The research on nostalgic attitudes of consumers towards brands
inferred← citeshttps://doi.org/10.17654/ijnmamar2015_001_020openalex-snapshot
THE EFFECT OF SAMPLE SIZE AND THE NUMBER OF ITEMS ON RELIABILITY COEFFICIENTS: ALPHA AND RHÔ: A META-ANALYSIS
inferred← citeshttps://doi.org/10.18034/ajtp.v6i1.343openalex-snapshot
The Brand Personality: a Key Catalyst of the Consumer-brand Relationship
inferred← citeshttps://doi.org/10.18037/ausbd.1798022openalex-snapshot
Yapay Zekâ Araçları Bağlamında Çevrim İçi Marka Deneyimi: Güven Temelli Faktörlerin Etkisi ve Davranışsal Sonuçlar
inferred← citeshttps://doi.org/10.18657/yonveek.1211158openalex-snapshot
Purchase Intention in Online Brand Communities: The Effect of Consumer Empowerment
inferred← citeshttps://doi.org/10.19030/jabr.v31i3.9246openalex-snapshot
Functional Characteristics Of Banking Websites And Customer Loyalty: The Mediating Role Of Online Trust
inferred← citeshttps://doi.org/10.21203/rs.3.rs-2540718/v1openalex-snapshot
Green brand awareness, green brand association, green perceived quality, and intention to purchase electric vehicles: The mediating effect of green trust
inferred← citeshttps://doi.org/10.21272/mmi.2023.1-18openalex-snapshot
Influence of Benevolence and Credibility on Conduct of Integrative Negotiation Behaviours
inferred← citeshttps://doi.org/10.21833/ijaas.2023.08.021openalex-snapshot
Exploring the impact of trust dimensions on COVID-19 vaccination intention and behavior: A quantitative analysis
inferred← citeshttps://doi.org/10.23912/9781911635765-4856openalex-snapshot
How digital strategy increases overtourism the case of Barcelona
inferred← citeshttps://doi.org/10.31083/jeems39757openalex-snapshot
I Am What Is Mine. Brand Personality, Consumer Personality, and Brand-Consumer Relationships
inferred← citeshttps://doi.org/10.3166/rfg.2017.00158openalex-snapshot
La fidélité à une enseigne de déstockage physique
inferred← citeshttps://doi.org/10.3166/rfg.2020.00413openalex-snapshot
L’impact d’un changement organisationnel sur les salariés et les clients
inferred← citeshttps://doi.org/10.32469/10355/88886openalex-snapshot
How moral value (in)congruence shapes Chinese textile employees' trust and their firm's financial performance
inferred← citeshttps://doi.org/10.32890/mmj.20.2016.9045openalex-snapshot
An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention
inferred← citeshttps://doi.org/10.33844/mbr.2015.60184openalex-snapshot
The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry
inferred← citeshttps://doi.org/10.3390/jrfm13060133openalex-snapshot
The Impact of Brand Relationships on Corporate Brand Identity and Reputation—An Integrative Model
inferred← citeshttps://doi.org/10.3390/su10103597openalex-snapshot
Antecedents of Trust in Organic Foods: The Mediating Role of Food Related Personality Traits
inferred← citeshttps://doi.org/10.3390/su12030930openalex-snapshot
Influence of Sustainability Practices and Green Image on the Re-Visit Intention of Small and Medium-Size Towns
inferred← citeshttps://doi.org/10.3905/jwm.2013.16.3.122openalex-snapshot
Twenty Recommendations to Reduce Financial Predationand Blind Trust in Small Family-Owned FinancialBusinesses
inferred← citeshttps://doi.org/10.3917/dm.034.0007openalex-snapshot
La construction du capital-marque des e-marques
inferred← citeshttps://doi.org/10.3917/dm.046.0091openalex-snapshot
Comment développer une relation bancaire fondée sur la confiance ?
inferred← citeshttps://doi.org/10.3917/dm.057.0053openalex-snapshot
Relations entre acheteur et vendeur : les catalyseurs d’une confiance durable
inferred← citeshttps://doi.org/10.3917/dm.061.0047openalex-snapshot
Agent virtuel et confiance des internautes vis-à-vis d’un site web
inferred← citeshttps://doi.org/10.3917/dm.067.0011openalex-snapshot
Les enjeux de l’abandon d’une marque locale
inferred← citeshttps://doi.org/10.3917/dm.073.0089openalex-snapshot
Diagnostiquer la proximité perçue en vente directe de produits alimentaires
inferred← citeshttps://doi.org/10.3917/dm.107.0085openalex-snapshot
“When what we eat puts our life at risk” How do we punish brands?
inferred← citeshttps://doi.org/10.3917/dm.107.0239openalex-snapshot
10.3917/dm.107.0239
inferred← citeshttps://doi.org/10.3917/dm.113.0067openalex-snapshot
Endorsement by an “ordinary expert” on the packaging of a food product: Effects on proximity, trust, and purchase intention
inferred← citeshttps://doi.org/10.3917/dm.119.0033openalex-snapshot
« C’est du gagnant-gagnant » : Sentiment de bien agir et intentions d’achat d’un produit responsable en promotion
inferred← citeshttps://doi.org/10.3917/dm.119.0167openalex-snapshot
“It’s a win-win”: Warm glow feeling and intention to buy a price-promoted responsible product
inferred← citeshttps://doi.org/10.3917/dunod.belva.2018.01.0179openalex-snapshot
Bibliographie
inferred← citeshttps://doi.org/10.3917/dunod.delac.2021.01.0001openalex-snapshot
Chapitre 1. Concevoir son projet d’étude ou de recherche
inferred← citeshttps://doi.org/10.3917/dunod.miche.2013.01.0155openalex-snapshot
Management transversal de la marque
inferred← citeshttps://doi.org/10.3917/dunod.miche.2017.01.0215openalex-snapshot
Bibliographie
inferred← citeshttps://doi.org/10.3917/e.entre.pr.0077openalex-snapshot
How do equity crowdfunding investors choose their investments?
inferred← citeshttps://doi.org/10.3917/e.g2000.401.0139openalex-snapshot
Impact of the website experience on brand trust: Central role of mental imagery
inferred← citeshttps://doi.org/10.3917/ems.barn.2018.01.0253openalex-snapshot
Variations autour des PME et entreprises de taille intermédiaire
inferred← citeshttps://doi.org/10.3917/ems.delay.2016.01.0198openalex-snapshot
La confiance
inferred← citeshttps://doi.org/10.3917/ems.devil.2020.01.0135openalex-snapshot
Valeurs coopératives et nouvelles pratiques de gestion
inferred← citeshttps://doi.org/10.3917/ems.gatfa.2026.01.0045openalex-snapshot
Les clés pour une recherche partenariale réussie
inferred← citeshttps://doi.org/10.3917/g2000.324.0107openalex-snapshot
Pertinence du signal pays d’origine dans la valorisation des produits responsables
inferred← citeshttps://doi.org/10.3917/geco1.160.0003openalex-snapshot
Quand la positivité devient toxique dans les pratiques des entreprises
inferred← citeshttps://doi.org/10.3917/gmp.074.0051openalex-snapshot
Satisfaction and loyalty of the Pharmacy customers: a public health issue
inferred← citeshttps://doi.org/10.3917/inno.031.0109openalex-snapshot
Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque
inferred← citeshttps://doi.org/10.3917/inno.pr1.0040openalex-snapshot
Les déterminants de la confiance de l’internaute dans le contexte d’une collecte de crowdfunding
inferred← citeshttps://doi.org/10.3917/jgem.151.0023openalex-snapshot
Proposition d’un modèle relationnel de l’intention de donner son sang : les effets de l’empowerment psychologique et de l’engagement
inferred← citeshttps://doi.org/10.3917/mama.042.0005openalex-snapshot
La perception de la qualite dans le cadre d'une consommation de type expérientiel et la fidélité : le cas du secteur hôtelier en Tunisie
inferred← citeshttps://doi.org/10.3917/mama.053.0006openalex-snapshot
La perception des céréales locales transformées par la ménagère au Sénégal : élaboration d'une échelle de mesure
inferred← citeshttps://doi.org/10.3917/maorg.012.0065openalex-snapshot
L'influence du statut du consommateur sur sa perception de la personnalité de la marque, sa confiance et son engagement
inferred← citeshttps://doi.org/10.3917/mav.004.0027openalex-snapshot
Nature et antécédents de la confiance interpersonnelle entre client-fournisseur en milieu industriel
inferred← citeshttps://doi.org/10.3917/mav.025.0116openalex-snapshot
La performance hospitalière : à la recherche d'un modèle multidimensionnel cohérent
inferred← citeshttps://doi.org/10.3917/mav.030.0165openalex-snapshot
L'importance et la confiance accordées aux sources d'informations – Spécificités des seniors dans le cadre du processus de choix d'un film au cinéma
inferred← citeshttps://doi.org/10.3917/mav.032.0192openalex-snapshot
Les caractéristiques relationnelles du site Web ont-elles un impact sur la confiance des clients en ligne ?
inferred← citeshttps://doi.org/10.3917/mav.041.0294openalex-snapshot
La course des entreprises vers la certification environnementale : quelles conséquences sur la crédibilité des écolabels et la confiance des consommateurs?
inferred← citeshttps://doi.org/10.3917/mav.044.0147openalex-snapshot
Quelles stratégies pour les musées sur Internet ? Entre « click and mortar » et « mortar and click »
inferred← citeshttps://doi.org/10.3917/mav.047.0260openalex-snapshot
Satisfaction et fidélisation aux services d'internet Banking, quelle influence sur la fidélité à la banque ?
inferred← citeshttps://doi.org/10.3917/mav.051.0015openalex-snapshot
La personnalité de l'enseigne : un outil de marketing relationnel
inferred← citeshttps://doi.org/10.3917/mav.053.0016openalex-snapshot
Comment les consommateurs perçoivent-ils la proximité à l'égard d'un circuit court alimentaire ?
inferred← citeshttps://doi.org/10.3917/mav.058.0055openalex-snapshot
Réactance psychologique des consommateurs face aux programmes de fidélisation : cas des cartes de fidélité dans la distribution
inferred← citeshttps://doi.org/10.3917/mav.058.0169openalex-snapshot
Comment générer de la confiance envers un agent virtuel à l'aide de ses caractéristiques ? Une étude exploratoire
inferred← citeshttps://doi.org/10.3917/mav.060.0074openalex-snapshot
L'image du magasin : définition, effets, mesure et perspectives de recherche
inferred← citeshttps://doi.org/10.3917/mav.064.0167openalex-snapshot
Est-on vraiment proche en vente directe- ? Typologie des consommateurs en fonction de la proximité perçue dans trois formes de vente : AMAP, Points de vente collectifs et Marchés
inferred← citeshttps://doi.org/10.3917/mav.069.0052openalex-snapshot
Affichages responsables et préférence des consommateurs : quel rôle pour la marque ?
inferred← citeshttps://doi.org/10.3917/mav.072.0071openalex-snapshot
Le sentiment d'amour pour une marque : déterminants et pertinence managériale
inferred← citeshttps://doi.org/10.3917/mav.078.0161openalex-snapshot
Fidélisation et fidélité dans l’hôtellerie : une comparaison franco-slovaque
inferred← citeshttps://doi.org/10.3917/mav.080.0175openalex-snapshot
Relations aux MDD : que nous disent les consommateurs ?
inferred← citeshttps://doi.org/10.3917/mav.086.0015openalex-snapshot
Le dirigeant de petite entreprise sollicite une aide pour la création d’un système de contrôle de gestion : la légitimité du concepteur
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