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Mystery Shopper Benchmarking of Durable-Goods Chains and Stores

https://doi.org/10.1177/109467050134004
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Outgoing claims: the papers this work cites, builds on, or argues with.

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Unmasking a phantom: a psychometric assessment of mystery shopping22Some work on this paper was carried out while the first author was Visiting Professor, Institute of Marketing, Norwegian School of Economics and Business Administration and the second author was a doctoral candidate at University…
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The SOCO Scale: A Measure of the Customer Orientation of Salespeople
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Measuring Customer Orientation of Salespeople: A Replication with Industrial Buyers
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Reliability: A Review of Psychometric Basics and Recent Marketing Practices
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The SOCO Scale: A Measure of the Customer Orientation of Salespeople
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Adaptive Selling: Conceptualization, Measurement, and Nomological Validity
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What’s so Mysterious about Mystery Shoppers? Understanding the Qualifications and Selection of Mystery Shoppers
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