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Internal Branding

https://doi.org/10.1177/1094670514522098
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/job.4030130202openalex-snapshot
Alumni and their alma mater: A partial test of the reformulated model of organizational identification
inferredcites →https://doi.org/10.1007/bf02723327openalex-snapshot
On the Evaluation of Structural Equation Models
inferredcites →https://doi.org/10.1007/s11002-007-9021-2openalex-snapshot
Organizational identification as a determinant of customer orientation in service organizations
inferredcites →https://doi.org/10.1016/0148-2963(90)90043-dopenalex-snapshot
Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level
inferredcites →https://doi.org/10.1016/j.indmarman.2010.02.022openalex-snapshot
How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting
inferredcites →https://doi.org/10.1016/j.jvb.2004.05.005openalex-snapshot
Organizational identification: A meta-analysis
inferredcites →https://doi.org/10.1016/s0022-4359(97)90024-5openalex-snapshot
Customer voluntary performance: Customers as partners in service delivery
inferredcites →https://doi.org/10.1016/s0065-2601(10)43002-6openalex-snapshot
Optimal Distinctiveness Theory
inferredcites →https://doi.org/10.1027/1866-5888/a000007openalex-snapshot
Perceived Organizational Support, Organizational Identification, and Employee Outcomes
inferredcites →https://doi.org/10.1037/0021-9010.71.3.500openalex-snapshot
Perceived organizational support.
inferredcites →https://doi.org/10.1037/0021-9010.86.1.114openalex-snapshot
Accounting for common method variance in cross-sectional research designs.
inferredcites →https://doi.org/10.1037/0021-9010.87.4.698openalex-snapshot
Perceived organizational support: A review of the literature.
inferredcites →https://doi.org/10.1037/0021-9010.87.5.875openalex-snapshot
The convergent and discriminant validity of subjective fit perceptions.
inferredcites →https://doi.org/10.1037/0021-9010.88.5.879openalex-snapshot
Common method biases in behavioral research: A critical review of the literature and recommended remedies.
inferredcites →https://doi.org/10.1037/0022-3514.34.3.366openalex-snapshot
Basking in reflected glory: Three (football) field studies.
inferredcites →https://doi.org/10.1037/h0076546openalex-snapshot
Development of the Job Diagnostic Survey.
inferredcites →https://doi.org/10.1057/palgrave.bm.2540223openalex-snapshot
Building brand commitment: A behavioural approach to internal brand management
inferredcites →https://doi.org/10.1080/08853134.2001.10754257openalex-snapshot
The Selling Orientation-Customer Orientation (S.O.C.O.) Scale: A Proposed Short Form
inferredcites →https://doi.org/10.1080/14697010500372600openalex-snapshot
The impact of person-organization fit on the corporate brand perception of employees and of customers
inferredcites →https://doi.org/10.1108/02683941111102146openalex-snapshot
The role of identity in extra‐role behaviors: development of a conceptual model
inferredcites →https://doi.org/10.1108/03090561111151871openalex-snapshot
Internal branding process: key mechanisms, outcomes and moderating factors
inferredcites →https://doi.org/10.1108/10610420710779609openalex-snapshot
Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
inferredcites →https://doi.org/10.1108/msq.2004.14.5.436.1openalex-snapshot
Services Marketing: Integrating Customer Focus Across the Firm
inferredcites →https://doi.org/10.1108/s1474-7979(2009)0000020014openalex-snapshot
The use of partial least squares path modeling in international marketing
inferredcites →https://doi.org/10.1111/j.1559-1816.2007.00168.xopenalex-snapshot
Social Identity and Social Exchange: Identification, Support, and Withdrawal From the Job
inferredcites →https://doi.org/10.1111/j.2044-8309.1987.tb00799.xopenalex-snapshot
Rediscovering the Social Group: A Self‐Categorization Theory
inferredcites →https://doi.org/10.1111/j.2044-8325.1990.tb00506.xopenalex-snapshot
The measurement and antecedents of affective, continuance and normative commitment to the organization
inferredcites →https://doi.org/10.1177/002224299405800404openalex-snapshot
The Capabilities of Market-Driven Organizations
inferredcites →https://doi.org/10.1177/002224299806200107openalex-snapshot
Advertising's Internal Audience
inferredcites →https://doi.org/10.1177/002224378101800104openalex-snapshot
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
inferredcites →https://doi.org/10.1177/002224378201900307openalex-snapshot
The SOCO Scale: A Measure of the Customer Orientation of Salespeople
inferredcites →https://doi.org/10.1177/0092070300281012openalex-snapshot
Cultivating Service Brand Equity
inferredcites →https://doi.org/10.1177/0092070303255636openalex-snapshot
Role Stressors and Customer-Oriented Boundary-Spanning Behaviors in Service Organizations
inferredcites →https://doi.org/10.1177/0146167291175001openalex-snapshot
The Social Self: On Being the Same and Different at the Same Time
inferredcites →https://doi.org/10.1287/isre.14.2.189.16018openalex-snapshot
A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study
inferredcites →https://doi.org/10.1287/mnsc.1060.0597openalex-snapshot
Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research
inferredcites →https://doi.org/10.1300/j366v03n02_05openalex-snapshot
A Conceptualization of the Employee Branding Process
inferredcites →https://doi.org/10.1348/096317905x25779openalex-snapshot
Category salience and organizational identification
inferredcites →https://doi.org/10.1362/026725701323366773openalex-snapshot
Building on Services' Characteristics to Develop Successful Services Brands
inferredcites →https://doi.org/10.1509/jmkg.67.2.76.18609openalex-snapshot
Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
inferredcites →https://doi.org/10.1509/jmkg.67.2.89.18614openalex-snapshot
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
inferredcites →https://doi.org/10.1509/jmkg.73.2.123openalex-snapshot
The Role of Leaders in Internal Marketing
inferredcites →https://doi.org/10.1509/jmkg.73.2.38openalex-snapshot
Social Identity and the Service-Profit Chain
inferredcites →https://doi.org/10.1509/jmkg.73.5.122openalex-snapshot
Brand-Specific Leadership: Turning Employees into Brand Champions
inferredcites →https://doi.org/10.1509/jmkg.74.4.81openalex-snapshot
Energizing the Reseller's Sales Force: The Power of Brand Identification
inferredcites →https://doi.org/10.2307/1251430openalex-snapshot
A Conceptual Model of Service Quality and Its Implications for Future Research
inferredcites →https://doi.org/10.2307/1270020openalex-snapshot
Statistical Power Analysis for the Behavioral Sciences
inferredcites →https://doi.org/10.2307/2073157openalex-snapshot
Rediscovering the Social Group: A Self-Categorization Theory.
inferredcites →https://doi.org/10.2307/2091154openalex-snapshot
Exchange and Power in Social Life.
inferredcites →https://doi.org/10.2307/2392975openalex-snapshot
Research in Organizational Behavior.
inferredcites →https://doi.org/10.2307/2393235openalex-snapshot
Organizational Images and Member Identification
inferredcites →https://doi.org/10.2307/259266openalex-snapshot
Social Identity and Self-Categorization Processes in Organizational Contexts
inferredcites →https://doi.org/10.2307/3094849openalex-snapshot
Beauty is in the Eye of the Beholder: The Impact of Organizational Identification, Identity, and Image on the Cooperative Behaviors of Physicians
inferredcites →https://doi.org/10.2307/41703490openalex-snapshot
Does PLS Have Advantages for Small Sample Size or Non-Normal Data?1
inferredcites →https://doi.org/10.3758/brm.40.3.879openalex-snapshot
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models
inferredcites →https://doi.org/10.4135/9781412983594openalex-snapshot
Causal Analysis with Panel Data
inferredcites →https://doi.org/10.4135/9781412985772openalex-snapshot
Scaling Procedures
inferredcites →https://doi.org/10.4135/9781452231495.n6openalex-snapshot
To Be or Not to Be?: Central Questions in Organizational Identification
inferredcites →https://doi.org/10.4135/9781483386874.n398openalex-snapshot
Perceived Organizational Support
inferredcites →https://doi.org/10.4135/9781526421036825836openalex-snapshot
Causal Analysis With Panel Data
inferredcites →https://doi.org/10.5465/amr.1989.4278999openalex-snapshot
Social Identity Theory and the Organization
inferredcites →https://doi.org/10.5465/amr.2004.13670967openalex-snapshot
Motivating Individuals and Groups at Work: A Social Identity Perspective on Leadership and Group Performance
inferredcites →https://doi.org/10.5555/2481655.2481672openalex-snapshot
Does PLS have advantages for small sample size or non-normal data?
inferredcites →https://doi.org/10.5860/choice.29-3352openalex-snapshot
Multiple regression: testing and interpreting interactions

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.3553184openalex-extracted
The Managerial Relevance of Marketing Science: Properties and Genesis
inferred← citeshttps://doi.org/10.1002/mar.21451openalex-snapshot
Building better employer brands through employee social media competence and online social capital
inferred← citeshttps://doi.org/10.1007/978-3-030-02568-7_166openalex-snapshot
Increasing Awareness and Reputation of Merck S.A. Portugal through Employee Advocacy
inferred← citeshttps://doi.org/10.1007/978-3-030-70505-3_7openalex-snapshot
Branding from Within: Internal Brand Management in the Public Sector
inferred← citeshttps://doi.org/10.1007/978-3-030-78213-9_5openalex-snapshot
Employee Advocates: Unlocking Their Power Through Internal Communication
inferred← citeshttps://doi.org/10.1007/978-3-658-06938-4_2openalex-snapshot
Employer Branding als Teil einer integrierten Markenführung
inferred← citeshttps://doi.org/10.1007/978-3-658-13342-9_50openalex-snapshot
Interne und externe Markenkommunikation im Rahmen des Internal Branding
inferred← citeshttps://doi.org/10.1007/978-3-658-13361-0_50-1openalex-snapshot
Interne und externe Markenkommunikation im Rahmen des Internal Branding
inferred← citeshttps://doi.org/10.1007/978-3-658-16464-5_6openalex-snapshot
Wie du mir so ich ihm? Der Einfluss der Führungskraft auf das Customer-Sweethearting-Verhalten ihrer Mitarbeiter
inferred← citeshttps://doi.org/10.1007/978-3-658-20063-3_2openalex-snapshot
Strategisches Markenmanagement
inferred← citeshttps://doi.org/10.1007/978-3-658-23152-1_11openalex-snapshot
Mitarbeiterkommunikation aus Sicht der Markenführung
inferred← citeshttps://doi.org/10.1007/978-3-658-23152-1_29openalex-snapshot
Employer Branding
inferred← citeshttps://doi.org/10.1007/978-3-658-23390-7_11-1openalex-snapshot
Mitarbeiterkommunikation aus Sicht der Markenführung
inferred← citeshttps://doi.org/10.1007/978-3-658-23390-7_29-1openalex-snapshot
Employer Branding
inferred← citeshttps://doi.org/10.1007/s10551-021-04997-9openalex-snapshot
Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time
inferred← citeshttps://doi.org/10.1007/s10672-022-09426-1openalex-snapshot
A Moderated Moderation Effects of Employer Branding and Religiosity on the Relationship of Affective Commitment and Quit Intention
inferred← citeshttps://doi.org/10.1007/s11301-024-00408-1openalex-snapshot
Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis
inferred← citeshttps://doi.org/10.1007/s13162-018-0110-6openalex-snapshot
Brand-self connections and brand prominence as drivers of employee brand attachment
inferred← citeshttps://doi.org/10.1016/j.compenvurbsys.2025.102351openalex-snapshot
Urban visual uniqueness: A landmark-free framework to quantify city's identity and distinctiveness from everyday scenes
inferred← citeshttps://doi.org/10.1016/j.emj.2016.02.005openalex-snapshot
Frontline employees' participation in service innovation implementation: The role of perceived external reputation
inferred← citeshttps://doi.org/10.1016/j.hrmr.2015.09.002openalex-snapshot
The changing role of employees in service theory and practice: An interdisciplinary view
inferred← citeshttps://doi.org/10.1016/j.iimb.2022.04.002openalex-snapshot
Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: A social identity theory perspective
inferred← citeshttps://doi.org/10.1016/j.ijhm.2014.10.009openalex-snapshot
Motivational drivers that fuel employees to champion the hospitality brand
inferred← citeshttps://doi.org/10.1016/j.ijhm.2015.12.007openalex-snapshot
Internal branding process: Exploring the role of mediators in top management's leadership–commitment relationship
inferred← citeshttps://doi.org/10.1016/j.ijhm.2018.08.009openalex-snapshot
Employee brand love and love behaviors: Perspectives of social exchange and rational choice
inferred← citeshttps://doi.org/10.1016/j.ijhm.2025.104420openalex-snapshot
Engage more and burnout less through love! Examining the mechanism of hotel department managers’ brand love and health
inferred← citeshttps://doi.org/10.1016/j.indmarman.2022.09.017openalex-snapshot
Internal branding and job satisfaction: Investigating the roles of brand individuality and personality–brand fit
inferred← citeshttps://doi.org/10.1016/j.indmarman.2024.05.006openalex-snapshot
Integrated community-based internal branding - A holistic approach to internal branding for B2B organizations
inferred← citeshttps://doi.org/10.1016/j.indmarman.2026.03.010openalex-snapshot
How B2B branding research measures up: A systematic review of key themes, theories, and methods
inferred← citeshttps://doi.org/10.1016/j.jairtraman.2018.02.002openalex-snapshot
An empirical investigation of antecedent and consequences of internal brand equity: Evidence from the airline industry
inferred← citeshttps://doi.org/10.1016/j.jbusres.2014.12.008openalex-snapshot
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
inferred← citeshttps://doi.org/10.1016/j.jbusres.2017.09.001openalex-snapshot
When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition
inferred← citeshttps://doi.org/10.1016/j.jbusres.2018.04.009openalex-snapshot
Psychological Distress is increasing among customer-facing retail employees: Evidence from 1997 to 2015
inferred← citeshttps://doi.org/10.1016/j.jbusres.2019.04.033openalex-snapshot
Social media services branding: The use of corporate brand names
inferred← citeshttps://doi.org/10.1016/j.jbusres.2020.04.020openalex-snapshot
Corporate rebranding: An internal perspective
inferred← citeshttps://doi.org/10.1016/j.jbusres.2020.09.010openalex-snapshot
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
inferred← citeshttps://doi.org/10.1016/j.jbusres.2020.12.068openalex-snapshot
Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis
inferred← citeshttps://doi.org/10.1016/j.jbusres.2021.06.016openalex-snapshot
Corporate brand orientation: Identity, internal images, and corporate identification matters
inferred← citeshttps://doi.org/10.1016/j.jclepro.2019.118270openalex-snapshot
Evaluating the implications of STAKEHOLDER’S role towards sustainability of higher education
inferred← citeshttps://doi.org/10.1016/j.jhtm.2019.05.002openalex-snapshot
Hotel internal branding: A participatory action study with a case hotel
inferred← citeshttps://doi.org/10.1016/j.jhtm.2019.06.006openalex-snapshot
Aligning employees’ attitudes and behavior with hospitality brands: The role of employee brand internalization
inferred← citeshttps://doi.org/10.1016/j.jhtm.2020.12.013openalex-snapshot
Improving internal branding outcomes through employees’ self-leadership
inferred← citeshttps://doi.org/10.1016/j.jik.2019.08.003openalex-snapshot
A conceptual framework for identifying key employee branding dimensions: A study of hospitality industry
inferred← citeshttps://doi.org/10.1016/j.jretai.2023.07.003openalex-snapshot
A meta-analytic investigation of the organizational identification – Job performance relationship in the frontlines
inferred← citeshttps://doi.org/10.1016/j.jretconser.2018.01.008openalex-snapshot
The role of identification in frontline employee decision-making
inferred← citeshttps://doi.org/10.1016/j.jretconser.2019.102019openalex-snapshot
Consumer response to service brand physical elements: Using a semantic priming task to explore implicit understanding of service brand meaning
inferred← citeshttps://doi.org/10.1016/j.pubrev.2019.02.007openalex-snapshot
Supervisor humor styles and employee advocacy: A serial mediation model
inferred← citeshttps://doi.org/10.1016/j.pubrev.2020.101946openalex-snapshot
Internal communicators’ understanding of the definition and importance of employee advocacy
inferred← citeshttps://doi.org/10.1016/j.tourman.2016.06.009openalex-snapshot
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry
inferred← citeshttps://doi.org/10.1016/j.tourman.2019.04.013openalex-snapshot
A cross-level investigation of the role of human resources practices: Does brand equity matter?
inferred← citeshttps://doi.org/10.1057/bm.2015.47openalex-snapshot
Drivers of employee propensity to endorse their corporate brand
inferred← citeshttps://doi.org/10.1057/bm.2016.9openalex-snapshot
The internal branding process and financial performance in service companies: An examination of the required steps
inferred← citeshttps://doi.org/10.1057/s41262-017-0057-1openalex-snapshot
Brand champion behaviour: Its role in corporate branding
inferred← citeshttps://doi.org/10.1057/s41262-018-0096-2openalex-snapshot
Internal brand management: introduction to the special issue and directions for future research
inferred← citeshttps://doi.org/10.1057/s41262-018-0097-1openalex-snapshot
Determinants of brand performance: the role of internal branding
inferred← citeshttps://doi.org/10.1057/s41262-018-0098-0openalex-snapshot
Sponsorship as an internal branding tool and its effects on employees’ identification with the brand
inferred← citeshttps://doi.org/10.1057/s41262-018-0099-zopenalex-snapshot
Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions
inferred← citeshttps://doi.org/10.1057/s41262-018-0101-9openalex-snapshot
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
inferred← citeshttps://doi.org/10.1057/s41262-018-0135-zopenalex-snapshot
Employees as a second audience: the effect of external communication on internal brand management outcomes
inferred← citeshttps://doi.org/10.1057/s41262-021-00242-wopenalex-snapshot
Effects of sponsorship quality and quantity on employee brand behavior
inferred← citeshttps://doi.org/10.1057/s41262-021-00265-3openalex-snapshot
Managerial corporate brand orientation: explication, significance, and antecedents
inferred← citeshttps://doi.org/10.1057/s41264-021-00096-yopenalex-snapshot
Aligning employees’ work engagement and behavioral performance with internal branding: the missing link of employees’ perceived brand authenticity
inferred← citeshttps://doi.org/10.1057/s41267-022-00595-7openalex-snapshot
Will you speak up for me? Inducing retail store managers’ engagement with MNCs’ brands across cultures
inferred← citeshttps://doi.org/10.1057/s41299-019-00080-2openalex-snapshot
Dilemmas in Re-branding a University—“Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation
inferred← citeshttps://doi.org/10.1057/s41299-019-00090-0openalex-snapshot
Employee Engagement and Internal Branding: Two Sides of the Same Coin?
inferred← citeshttps://doi.org/10.1057/s41299-020-00103-3openalex-snapshot
How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom
inferred← citeshttps://doi.org/10.1080/0144929x.2017.1319498openalex-snapshot
Consumers’ post-adoption behaviour towards Internet banking: empirical evidence from Australia
inferred← citeshttps://doi.org/10.1080/02642069.2016.1219722openalex-snapshot
Achieving favourable customer outcomes through employee deviance
inferred← citeshttps://doi.org/10.1080/02642069.2016.1255729openalex-snapshot
Corporate image and a sport’s governing body
inferred← citeshttps://doi.org/10.1080/02642069.2016.1278432openalex-snapshot
Managing service employees: literature review, expert opinions, and research directions
inferred← citeshttps://doi.org/10.1080/02642069.2020.1787992openalex-snapshot
Effects of internal branding and brand-oriented leadership on work-related outcomes
inferred← citeshttps://doi.org/10.1080/0267257x.2018.1445658openalex-snapshot
Internal brand orientation: conceptualisation, scale development and validation
inferred← citeshttps://doi.org/10.1080/07421222.2021.1990614openalex-snapshot
Biased Credibility and Sharing of Fake News on Social Media: Considering Peer Context and Self-Objectivity State
inferred← citeshttps://doi.org/10.1080/08841241.2019.1638482openalex-snapshot
Does diversity hurt students’ feeling of oneness? A study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on diversifying university campuses
inferred← citeshttps://doi.org/10.1080/08853134.2023.2252608openalex-snapshot
When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships
inferred← citeshttps://doi.org/10.1080/09585192.2021.1931407openalex-snapshot
Mind anchors and heart grips: the role of HRM and LMX in internal branding
inferred← citeshttps://doi.org/10.1080/09593969.2017.1383294openalex-snapshot
Internal brand identification as metamorphic glue in the internal branding process within a retailer network
inferred← citeshttps://doi.org/10.1080/09669582.2020.1851700openalex-snapshot
Green-Induced tourist equity: the cross-level effect of regional environmental performance
inferred← citeshttps://doi.org/10.1080/10496491.2022.2143993openalex-snapshot
Impact of Internal Brand Management on Brand Performance: An Empirical Investigation of Fashion Brand
inferred← citeshttps://doi.org/10.1080/1062726x.2023.2181814openalex-snapshot
How Does Internal Brand Communication Affect Organizational Outcomes? The Mediating Roles of Brand Identification and Employee Behaviors
inferred← citeshttps://doi.org/10.1080/10696679.2016.1089762openalex-snapshot
The Importance of Product/Service Quality for Frontline Marketing Employee Outcomes: The Moderating Effect of Leader-Member Exchange (LMX)
inferred← citeshttps://doi.org/10.1080/10696679.2023.2169940openalex-snapshot
Exploring antecedents and outcomes of salesperson change agility: a social exchange theory perspective
inferred← citeshttps://doi.org/10.1080/10696679.2024.2305455openalex-snapshot
Unraveling the effects of “living the brand”: a resource generating outlook
inferred← citeshttps://doi.org/10.1080/13527266.2025.2556823openalex-snapshot
Demographics, engagement, or service quality: Identifying the strongest predictor of membership retention
inferred← citeshttps://doi.org/10.1080/13683500.2017.1369496openalex-snapshot
The development of a destination brand identity: a story of stakeholder collaboration
inferred← citeshttps://doi.org/10.1080/14719037.2020.1834607openalex-snapshot
Internal brand management in the public sector: the effects of internal communication, organizational practices, and PSM on employees’ brand perceptions
inferred← citeshttps://doi.org/10.1080/15256480.2025.2513869openalex-snapshot
The Approach to Enhance Brand Citizenship Behavior and Customer-Based Brand Equity: Multilevel Mediating Effects in International Tourist Hotels
inferred← citeshttps://doi.org/10.1080/15332861.2021.1905474openalex-snapshot
Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective
inferred← citeshttps://doi.org/10.1080/15332969.2020.1742979openalex-snapshot
Impact of Internal Branding on Student Engagement: Insights from a South African University
inferred← citeshttps://doi.org/10.1080/15332969.2021.1987610openalex-snapshot
The Impact of Internal Branding on Employees’ Brand Supporting Behaviour in Banking
inferred← citeshttps://doi.org/10.1080/15332969.2024.2383048openalex-snapshot
Finding Brand Values That Matter to Employees
inferred← citeshttps://doi.org/10.1080/15377857.2019.1658022openalex-snapshot
Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors
inferred← citeshttps://doi.org/10.1080/19368623.2019.1650155openalex-snapshot
An examination of the role of internal brand management: impact of contractual models
inferred← citeshttps://doi.org/10.1108/978-1-80043-968-920211024openalex-snapshot
Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate
inferred← citeshttps://doi.org/10.1108/978-1-80071-897-520221033openalex-snapshot
Mapping Customer Engagement's Intellectual: A Multi-Method Bibliometric Approach and Future Directions
inferred← citeshttps://doi.org/10.1108/apjba-06-2023-0286openalex-snapshot
Identity-based effect of internal branding on brand performance: the contingent role of co-worker support
inferred← citeshttps://doi.org/10.1108/apjba-08-2020-0287openalex-snapshot
Employer brand experience and organizational citizenship behavior: mediating role of employee engagement
inferred← citeshttps://doi.org/10.1108/apjba-12-2024-0685openalex-snapshot
Leadership styles, internal employer branding and organizational identification: insights from Vietnam
inferred← citeshttps://doi.org/10.1108/apjml-03-2016-0061openalex-snapshot
Exploring the service profit chain in a Thai bank
inferred← citeshttps://doi.org/10.1108/apjml-04-2018-0158openalex-snapshot
Few glitters are original gold
inferred← citeshttps://doi.org/10.1108/ccij-11-2025-0373openalex-snapshot
Measuring employee advocacy: scale development and its communication-based antecedents
inferred← citeshttps://doi.org/10.1108/ejm-03-2014-0162openalex-snapshot
Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors
inferred← citeshttps://doi.org/10.1108/ejm-03-2022-0179openalex-snapshot
Reframing the practice of volunteering as a collective endeavour through a focal brand community
inferred← citeshttps://doi.org/10.1108/ejm-05-2019-0427openalex-snapshot
Volunteer choice of nonprofit organisation: an integrated framework
inferred← citeshttps://doi.org/10.1108/ejm-08-2021-0582openalex-snapshot
Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data
inferred← citeshttps://doi.org/10.1108/ejm-11-2022-0845openalex-snapshot
How and when internal marketing orientation affects frontline employees’ positive word of mouth: insights from a hotel in China
inferred← citeshttps://doi.org/10.1108/ejm-12-2021-0983openalex-snapshot
Building employee commitment through internal branding – a meta-analytic study
inferred← citeshttps://doi.org/10.1108/ict-10-2018-0089openalex-snapshot
Internal branding and employees’ brand outcomes: do generational differences and organizational tenure matter?
inferred← citeshttps://doi.org/10.1108/ijbm-05-2019-0166openalex-snapshot
Explorations of employee-based brand equity in the banking industry from a perceived-leadership perspective
inferred← citeshttps://doi.org/10.1108/ijbm-10-2015-0148openalex-snapshot
Managing brand identity: effects on the employees
inferred← citeshttps://doi.org/10.1108/ijchm-10-2018-0871openalex-snapshot
Why do employees respond to hospitality talent management
inferred← citeshttps://doi.org/10.1108/ijm-08-2019-0404openalex-snapshot
Authentic leadership towards sustainability in higher education – an integrated green model
inferred← citeshttps://doi.org/10.1108/ijoa-09-2018-1548openalex-snapshot
Integrating internal branding antecedents, customer and job satisfaction in the public sector
inferred← citeshttps://doi.org/10.1108/ijtc-07-2019-0108openalex-snapshot
Attaining digital advocacy behaviour through destination image and satisfaction
inferred← citeshttps://doi.org/10.1108/jbim-02-2019-0093openalex-snapshot
The role of relationship quality and loyalty programs in building customer loyalty
inferred← citeshttps://doi.org/10.1108/jbim-06-2025-0517openalex-snapshot
Brand knowledge, organizational roles and buy-in during B2B rebranding
inferred← citeshttps://doi.org/10.1108/jbim-12-2019-0522openalex-snapshot
Organizational ambidexterity, brand management capability and brand performance
inferred← citeshttps://doi.org/10.1108/jcmars-01-2025-0004openalex-snapshot
Exploring the effects of employee-based brand equity on customer satisfaction in 3 Star Hotels
inferred← citeshttps://doi.org/10.1108/jeee-09-2020-0324openalex-snapshot
Franchisor support and brand value empowerment of micro-franchisees: a Brazilian market perspective
inferred← citeshttps://doi.org/10.1108/jkm-09-2022-0758openalex-snapshot
Interactive impact of transformational leadership and organizational innovation on online knowledge sharing: a knowledge management perspective
inferred← citeshttps://doi.org/10.1108/jmp-01-2024-0008openalex-snapshot
Using metaverse in the workplace and marketplace: its impact on the psychological contract of employees and customers
inferred← citeshttps://doi.org/10.1108/joepp-04-2024-0165openalex-snapshot
Shaping triumph from within: an investigation into employee-based brand co-creation, motivation drivers and enhanced job-related organisational performance
inferred← citeshttps://doi.org/10.1108/josm-07-2017-0165openalex-snapshot
Brand advocacy in the frontline: how does it affect customer satisfaction?
inferred← citeshttps://doi.org/10.1108/jpbm-01-2019-2212openalex-snapshot
Relationship between integrated communication effectiveness and employee-based brand equity – mediating role of psychological contract fulfillment
inferred← citeshttps://doi.org/10.1108/jpbm-03-2016-1112openalex-snapshot
Internal corporate branding impact on employees’ brand supporting behaviour
inferred← citeshttps://doi.org/10.1108/jpbm-03-2021-3408openalex-snapshot
Employee branding dimensions and brand citizenship behaviour: exploring the role of mediators in the hospitality context
inferred← citeshttps://doi.org/10.1108/jpbm-05-2020-2908openalex-snapshot
Employee-generated content: the role of perceived brand citizenship behavior and expertise on consumer behaviors
inferred← citeshttps://doi.org/10.1108/jpbm-06-2021-3526openalex-snapshot
Employer and internal branding research: a bibliometric analysis of 25 years
inferred← citeshttps://doi.org/10.1108/jpbm-08-2019-2504openalex-snapshot
Destination branding and co-creation: a service ecosystem perspective
inferred← citeshttps://doi.org/10.1108/jpbm-08-2019-2530openalex-snapshot
Market orientation, brand management processes and brand performance
inferred← citeshttps://doi.org/10.1108/jpbm-08-2019-2544openalex-snapshot
Co-creating consistent brand identity with employees in the hotel industry
inferred← citeshttps://doi.org/10.1108/jpbm-09-2015-0998openalex-snapshot
The impact of employee work perceptions on purchase intentions from a company store
inferred← citeshttps://doi.org/10.1108/jpbm-09-2016-1325openalex-snapshot
The behavioral consequences of internal brand management among frontline employees
inferred← citeshttps://doi.org/10.1108/jpbm-09-2018-2007openalex-snapshot
Examining the drivers of employee brand understanding: a longitudinal study
inferred← citeshttps://doi.org/10.1108/jpbm-10-2018-2068openalex-snapshot
Converting internal brand knowledge into employee performance
inferred← citeshttps://doi.org/10.1108/jpbm-10-2024-5518openalex-snapshot
Understanding employee advocacy through online reviews: a branding perspective
inferred← citeshttps://doi.org/10.1108/jpbm-11-2014-0751openalex-snapshot
Mapping the domain of the fragmented field of internal branding
inferred← citeshttps://doi.org/10.1108/jpbm-12-2019-2679openalex-snapshot
Dual foci of identification: the role of salesperson brand and organizational identification in driving brand performance
inferred← citeshttps://doi.org/10.1108/jpbm-12-2024-5648openalex-snapshot
Unlocking the nexus of internal brand knowledge, psychological contract, and employee brand identification: implications for customer-centric excellence
inferred← citeshttps://doi.org/10.1108/jsm-05-2019-0195openalex-snapshot
SERVBID: the development of a B2C service brand identity scale
inferred← citeshttps://doi.org/10.1108/jsm-05-2021-0156openalex-snapshot
The effects of employee behavior in sustainable service organizations
inferred← citeshttps://doi.org/10.1108/jsm-06-2017-0208openalex-snapshot
Drivers of service climate: an emerging market perspective
inferred← citeshttps://doi.org/10.1108/jsm-07-2016-0272openalex-snapshot
Internal market orientation determinants of employee brand enactment
inferred← citeshttps://doi.org/10.1108/jsm-08-2016-0293openalex-snapshot
Customer brand engagement behavior in online brand communities
inferred← citeshttps://doi.org/10.1108/jsm-11-2017-0368openalex-snapshot
Understanding technology mediation and new service provider roles in health care
inferred← citeshttps://doi.org/10.1108/jsm-11-2019-0452openalex-snapshot
Transforming technology-mediated health-care services through strategic sense-giving
inferred← citeshttps://doi.org/10.1108/jsm-12-2021-0458openalex-snapshot
The impact of service climate on gratitude in driving customer outcomes
inferred← citeshttps://doi.org/10.1108/jstp-08-2022-0188openalex-snapshot
Gig worker typology and research agenda: advancing research for frontline service providers
inferred← citeshttps://doi.org/10.1108/lbsjmr-12-2022-0080openalex-snapshot
Influence of training and development interventions on employee retention – an employer brand-based agenda
inferred← citeshttps://doi.org/10.1108/mip-09-2021-0304openalex-snapshot
Effects of employee identity salience on content sharing in social networks
inferred← citeshttps://doi.org/10.1108/pr-04-2020-0255openalex-snapshot
Organizational identification of knowledge workers in India: causes, consequences and the relevance of context
inferred← citeshttps://doi.org/10.1108/sajbs-10-2019-0183openalex-snapshot
Impact of employee value proposition on employees’ intention to stay: moderating role of psychological contract and social identity
inferred← citeshttps://doi.org/10.1111/1467-8551.70007openalex-snapshot
Managing Brand Assets Internally: Turning Employees Into an Integral Source of Brand Equity
inferred← citeshttps://doi.org/10.1111/emre.12327openalex-snapshot
Investigating Key Antecedents and Outcomes of Employee‐based Brand Equity
inferred← citeshttps://doi.org/10.1111/emre.12597openalex-snapshot
Work‐related social media use and the shaping of communicative role perceptions
inferred← citeshttps://doi.org/10.1111/jpim.12640openalex-snapshot
The innovative work behavior of external technology experts in collaborative R&D Projects: Uncovering the role of multiple identifications and extent of involvement
inferred← citeshttps://doi.org/10.11591/edulearn.v16i2.20403openalex-snapshot
State defense internalization in a university: Theory of planned behavior approach
inferred← citeshttps://doi.org/10.1177/01492063221140049openalex-snapshot
Antecedents of Organizational Identification: A Review and Agenda for Future Research
inferred← citeshttps://doi.org/10.1177/07673701231175766openalex-snapshot
Rôle du branding interne dans la transformation sociétale de la marque
inferred← citeshttps://doi.org/10.1177/08933189231153869openalex-snapshot
How Transparent Internal Communication From CEO, Supervisors, and Peers Leads to Employee Advocacy
inferred← citeshttps://doi.org/10.1177/09722629211039348openalex-snapshot
Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach
inferred← citeshttps://doi.org/10.1177/1094670516664587openalex-snapshot
Securing Frontline Employee Support After an Ethical Scandal
inferred← citeshttps://doi.org/10.1177/1094670521999721openalex-snapshot
Four Decades of Frontline Service Employee Research: An Integrative Bibliometric Review
inferred← citeshttps://doi.org/10.1177/1096348017744017openalex-snapshot
Turning Hotel Employees Into Brand Champions: The Roles of Well-Connected Leaders and Organizational Identification
inferred← citeshttps://doi.org/10.1177/1096348020905360openalex-snapshot
Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior
inferred← citeshttps://doi.org/10.1177/20515707231166617openalex-snapshot
The role of internal branding in managing sustainable brand transformation
inferred← citeshttps://doi.org/10.1177/21582440231174177openalex-snapshot
The Influence of a Celebrity Chef on Customer Repurchase Behavior: Empirical Study of Taiwan’s F&B Industry During COVID-19 Pandemic
inferred← citeshttps://doi.org/10.1177/mjmrp.231195509openalex-snapshot
The Future of Talent Management: Leveraging Automation and HR Analytics for Success—A Critical Review of Literature
inferred← citeshttps://doi.org/10.1362/204440821x16206324311105openalex-snapshot
Green internal branding and green inter-functional coordination roles in the relationship between green brand orientation and brand performance
inferred← citeshttps://doi.org/10.1371/journal.pone.0264379openalex-snapshot
Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior
inferred← citeshttps://doi.org/10.15640/jmm.v13p3openalex-snapshot
The Impact of Employee Brand Participation on Brand Citizenship Behavior: Mediation, Moderation, and Moderated Mediation Effects
inferred← citeshttps://doi.org/10.15722/jds.17.1.201901.33openalex-snapshot
The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan
inferred← citeshttps://doi.org/10.16953/deusosbil.1379854openalex-snapshot
ÖRGÜTSEL ÖZDEŞLEŞMENİN ÇALIŞAN SAVUNUCULUĞUNA ETKİSİNİN ANALİZİ
inferred← citeshttps://doi.org/10.22201/enesl.20078064e.2019.21.70046openalex-snapshot
El branding interno como antecedente de la autoestima basada en la organización: Un estudio en una cadena de restaurantes
inferred← citeshttps://doi.org/10.22441/mix.2019.v9i1.011openalex-snapshot
PENGUATAN WORD OF MOUTH MELALUI STRATEGI INTERNAL BRANDING DI PERGURUAN TINGGI SWASTA INDONESIA
inferred← citeshttps://doi.org/10.22495/cgsrv9i4p1openalex-snapshot
Organizational citizenship and employee behavior in hotels: The role of brand knowledge sustainable strategy
inferred← citeshttps://doi.org/10.24002/modus.v35i2.7676openalex-snapshot
EMPLOYER BRANDING DAN TURNOVER INTENTION: PENGARUHNYA PADA KARYAWAN BIDANG PARIWISATA DI YOGYAKARTA
inferred← citeshttps://doi.org/10.24122/tve.a.2023.20.1.3openalex-snapshot
Mannauðurinn og vörumerkið: Samband vörumerkjaskilnings, vörumerkjahollustu og þegnhegðunar við vörumerki
inferred← citeshttps://doi.org/10.24198/jmk.v6i1.28398openalex-snapshot
Pengaruh reputasi dan identifikasi organisasi terhadap intensi Word-of-Mouth pada organisasi sektor publik
inferred← citeshttps://doi.org/10.2478/ajis-2019-0001openalex-snapshot
Psychological Contract, Internal Branding and Employee Turnover in an IT Company
inferred← citeshttps://doi.org/10.2478/zireb-2025-0004openalex-snapshot
Employees’ Brand Knowledge for Heightening Brand Endorsement in the Service Industry
inferred← citeshttps://doi.org/10.25959/23238995openalex-snapshot
A multilevel study of service brand building
inferred← citeshttps://doi.org/10.3126/jems.v1i1.60162openalex-snapshot
Examining the interplay of employee brand love, affective commitment, positive word of mouth, and turnover intention
inferred← citeshttps://doi.org/10.31542/0wxg8613openalex-snapshot
Branding Your Brain
inferred← citeshttps://doi.org/10.3233/hsm-220124openalex-snapshot
Investigating employer branding with mediation of trust and moderation of social media branding
inferred← citeshttps://doi.org/10.32597/theses/69/openalex-snapshot
Effective Methods of Communicating Organizational Values: A Case Study
inferred← citeshttps://doi.org/10.32870/myn.v1i42.7506openalex-snapshot
Branding interno en organizaciones de comercio minorista: un estudio en una cadena de farmacias
inferred← citeshttps://doi.org/10.3310/hsdr08120openalex-snapshot
Factors influencing utilisation of ‘free-standing’ and ‘alongside’ midwifery units for low-risk births in England: a mixed-methods study
inferred← citeshttps://doi.org/10.3389/fpsyg.2022.910375openalex-snapshot
Role of celebrity endorsement in promoting employees’ organization identification: A brand-based perspective
inferred← citeshttps://doi.org/10.3390/admsci13040109openalex-snapshot
Green Human Resource Management and Brand Citizenship Behavior in the Hotel Industry: Mediation of Organizational Pride and Individual Green Values as a Moderator
inferred← citeshttps://doi.org/10.3390/bs16010071openalex-snapshot
Green Transformational Leadership and Value–Action Barrier on Employees’ Pro-Environmental Behavior: The Moderating Role of Green Brand Image in Chinese Food Manufacturing Enterprises
inferred← citeshttps://doi.org/10.3390/su15086859openalex-snapshot
How Does Friendship Motivate Frontline Employees to Exhibit Brand Ambassador Behavior: The Important Role of Well-Being and Helping Behavior
inferred← citeshttps://doi.org/10.37506/ijphrd.v11i3.1493openalex-snapshot
Impact of Internal Branding on Employee Engagement: An Empirical Study Conducted among Medical Staff’s Brand Supporting Behaviour in Indian Hospitals
inferred← citeshttps://doi.org/10.38142/ijesss.v4i2.442openalex-snapshot
The Effect of Employee Value Proposition (EVP) and Positive Well-being on Indonesian Retail Company Employees’ Intention to Stay: Moderating Role of Psychological Contract and Social Identity
inferred← citeshttps://doi.org/10.3917/mav.108.0063openalex-snapshot
La relation client à l’heure du numérique : le cas du marketing bancaire
inferred← citeshttps://doi.org/10.4018/978-1-5225-4984-0.ch003openalex-snapshot
Brand Attachment
inferred← citeshttps://doi.org/10.4018/978-1-6684-8898-0.ch015openalex-snapshot
A Lead or a Dread?
inferred← citeshttps://doi.org/10.4018/979-8-3693-7773-4.ch006openalex-snapshot
Harnessing Data Analytics For Effective Influencer Marketing and Brand Evangelism
inferred← citeshttps://doi.org/10.4102/sajbm.v57i1.5580openalex-snapshot
People and person factors in building brand admiration and leadership for African brands
inferred← citeshttps://doi.org/10.46754/jml.2024.12.004openalex-snapshot
THE RELATIONSHIP BETWEEN INTERNAL BRANDING AND BRAND CITIZENSHIP BEHAVIOUR AMONG EMPLOYEES OF PKT LOGISTICS GROUP SDN. BHD.
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