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Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context

https://doi.org/10.1177/1096348019890055
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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The formation of sub-brand love and corporate brand love in hotel brand portfolios
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An Investigation on the Evaluation of the Factors Affecting Brand Love
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Measurement of romantic love.
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Two studies of consequences and actionable antecedents of brand love
inferredcites →https://doi.org/10.1057/bm.2012.24openalex-snapshot
Antecedents and consequences of brand love
inferredcites →https://doi.org/10.1080/0267257x.2010.500132openalex-snapshot
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inferredcites →https://doi.org/10.1080/0267257x.2015.1131735openalex-snapshot
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A Comparison of Customer Commitment in Five Sectors Using the Psychological Investment Model
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Antecedents and Outcomes of Lifestyle Hotel Brand Attachment and Love: The case of Gen Y
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The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
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The role of brand love in consumer‐brand relationships
inferredcites →https://doi.org/10.1108/ijchm-05-2018-0376openalex-snapshot
Impact of core-product and service-encounter quality, attitude, image, trust and love on repurchase
inferredcites →https://doi.org/10.1108/jpbm-06-2013-0326openalex-snapshot
Consumer engagement with self-expressive brands: brand love and WOM outcomes
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Consumer engagement in online brand communities: a social media perspective
inferredcites →https://doi.org/10.1108/jpbm-08-2014-0682openalex-snapshot
Brand love in progress – the interdependence of brand love antecedents in consideration of relationship duration
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A Tale of Passion: Linking Job Passion and Cognitive Engagement to Employee Work Performance
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inferredcites →https://doi.org/10.1177/00222429990634s105openalex-snapshot
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
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Consumption and Emotion: The Romantic Ethic Revisited
inferredcites →https://doi.org/10.1177/0092070394222001openalex-snapshot
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inferredcites →https://doi.org/10.1177/1094670510375599openalex-snapshot
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inferredcites →https://doi.org/10.1177/1094670511411703openalex-snapshot
Customer Engagement
inferredcites →https://doi.org/10.1177/10963480030274003openalex-snapshot
A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction
inferredcites →https://doi.org/10.1177/1096348005276497openalex-snapshot
The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry
inferredcites →https://doi.org/10.1177/1096348007313265openalex-snapshot
Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels
inferredcites →https://doi.org/10.1177/1096348012451456openalex-snapshot
Customer Engagement With Tourism Brands
inferredcites →https://doi.org/10.1177/1096348012471377openalex-snapshot
Self-Congruity and Functional Congruity in Brand Loyalty
inferredcites →https://doi.org/10.1177/1096348017753521openalex-snapshot
Using Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program
inferredcites →https://doi.org/10.1177/1356766715604663openalex-snapshot
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
inferredcites →https://doi.org/10.1177/1938965514566071openalex-snapshot
The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)
inferredcites →https://doi.org/10.1207/s15327663jcp1501_10openalex-snapshot
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
inferredcites →https://doi.org/10.1207/s15327957pspr0301_3openalex-snapshot
Passion, Intimacy, and Time: Passionate Love as a Function of Change in Intimacy
inferredcites →https://doi.org/10.1362/146934713x13590250137709openalex-snapshot
Romantic brand love: A conceptual analysis
inferredcites →https://doi.org/10.1509/jm.09.0339openalex-snapshot
Brand Love
inferredcites →https://doi.org/10.2307/249008openalex-snapshot
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
inferredcites →https://doi.org/10.2307/256287openalex-snapshot
PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK.
inferredcites →https://doi.org/10.2307/3094827openalex-snapshot
Enriching or Depleting? The Dynamics of Engagement in Work and Family Roles
inferredcites →https://doi.org/10.2307/3150644openalex-snapshot
Brand Loyalty: Measurement and Management
inferredcites →https://doi.org/10.2307/3250951openalex-snapshot
Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1
inferredcites →https://doi.org/10.2753/mtp1069-6679170105openalex-snapshot
The Process of Customer Engagement: A Conceptual Framework
inferredcites →https://doi.org/10.2753/mtp1069-6679220404openalex-snapshot
A Generalized Multidimensional Scale for Measuring Customer Engagement
inferredcites →https://doi.org/10.53555/acr.v2i2openalex-snapshot
Advances in Consumer Research
inferredcites →https://doi.org/10.5860/choice.47-6963openalex-snapshot
Satisfaction: a behavioral perspective on the consumer

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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The Evaluation of Brand Love Concept in Terms of Its Reasons and Outcomes: An Empirical Study on Brand Lovers of Apple - Thesis
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