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How does online social networking enhance life satisfaction? The relationships among online supportive interaction, affect, perceived social support, sense of community, and life satisfaction
Exploring the effect of social media information quality, source credibility and reputation on informational fit-to-task: Moderating role of focused immersion
Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge
Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach
“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise
The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel
Fostering YouTube followers’ stickiness through social contagion: The role of digital influencer' characteristics and followers’ compensation psychology
Travel bloggers, responsible tourism, and sustainable mobility: the role of influencer–product congruence in promoting electric transportation use in tourism settings
The moderating role of nature beautification in the relationships between destination source credibility, post-materialistic values, green consumption attitude, and green consumption engagement
Understanding Internal Agenda-Building: The Role of Communication Sources and Channels in Shaping Internal Issues Salience and Employee Issue Engagement
Social media influencers talk about politics: Investigating the role of source factors and PSR in Gen-Z followers’ perceived information quality, receptivity and sharing intention
Do we love celebrity endorsers? The joint impacts of consumers' need for status, celebrity’s star power and image congruence on celebrity endorsement effectiveness
Exploring the Impacts of Students in Hospitality Programs of Vocational High Schools Watching YouTubers’ Travel Programs on Travel Intention from the Perspective of Digital Business Opportunities in the Postpandemic Era
Advantaging Tourism Through Influencers: Applying Transaction Cost Theory to Recognize Top Hero, Hub, and Hygiene Content Tactics for Tourism Marketing
Can attractiveness and credibility characteristics of foodie travel influencers predict tourist followers’ attitude and behavior? A social influence perspective
How Effective Are Social Media Influencers Recommendations The Effect of Message Source on Purchasing Intention and e-Word of Mouth (WOM) from a Para-Social Interaction Perspective
Online Review Analysis Perception of Source Reliability on E-Cigarettes from the Perspective of Health Education among College Students in Chengdu, Sichuan
The role of parasocial interaction as a mediator in the influence between trust and beauty influencer expertise on purchase intention (study on beauty influencer Abel Cantika)
UNDERSTANDING THE INFLUENCE OF FOOD VALUE ON FAST-FOOD CUSTOMER BEHAVIOR: A STUDY ON THE MEDIATING ROLE OF BLOGGER REVIEWS AND MODERATING EFFECT OF CONTENT CREDIBILITY
Influencer Characteristics and International Travel Intentions: The Sequential Mediating Roles of FOMO and Trust Among Generation Y and Z Social Media Users
Investigating the Impact of Instagram Travel Influencers on the Travel Intentions of Chinese Students Studying in the UK
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