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Signaling, Verification, and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

https://doi.org/10.1177/2329488420907121
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Digitally Enabled Social Change: Activism in the Internet Age By Jennifer Earl and Katrina Kimport The MIT Press. 2011. 272 pages. $32.77 cloth
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Signals in Social Supernets
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inferredcites →https://doi.org/10.1509/jmkg.67.2.76.18609openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.73.2.38openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.73.5.30openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.74.6.1openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkr.38.2.225.18838openalex-snapshot
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inferredcites →https://doi.org/10.2307/2393235openalex-snapshot
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inferredcites →https://doi.org/10.2307/258189openalex-snapshot
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inferredcites →https://doi.org/10.2307/258852openalex-snapshot
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inferredcites →https://doi.org/10.2307/259262openalex-snapshot
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inferredcites →https://doi.org/10.2478/gfkmir-2014-0091openalex-snapshot
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inferredcites →https://doi.org/10.2478/gfkmir-2014-0096openalex-snapshot
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inferredcites →https://doi.org/10.4324/9780203505984-16openalex-snapshot
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What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships
inferred← citeshttps://doi.org/10.1177/10776990221116377openalex-snapshot
Can CEO Activism Be Good for the Organization? The Importance of Authenticity, Morality, and Timeliness
inferred← citeshttps://doi.org/10.1177/10776990241296460openalex-snapshot
Conceptualizing and Testing Public Expectations for Corporate Social Advocacy: A Strategic Issue Management Approach
inferred← citeshttps://doi.org/10.1177/10776990241297167openalex-snapshot
Effects of Authenticity in Organizational Advocacy for Polarizing Issues
inferred← citeshttps://doi.org/10.1177/10776990251378661openalex-snapshot
When Consumers Smell a Sell in Personal Stories: How Influencer Narratives Backfire and the Role of Sponsorship Disclosures
inferred← citeshttps://doi.org/10.1177/10776990261430666openalex-snapshot
Exploring Brand Activism Strategies: The Role of Narrative Transportation, Consumer-Brand Identification, and Brand Reputation
inferred← citeshttps://doi.org/10.1177/2046147x251358896openalex-snapshot
Corporate social advocacy and reproductive rights: Analyzing public relations responses to Dobbs v. Jackson
inferred← citeshttps://doi.org/10.1177/23294884211035112openalex-snapshot
Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste
inferred← citeshttps://doi.org/10.1177/23294884221148615openalex-snapshot
Notes From the Editors: Spotlight on Social Media
inferred← citeshttps://doi.org/10.1177/23294884231156508openalex-snapshot
Tracking CSR Communication Research Within the Chinese Context: A Systematic Literature Review
inferred← citeshttps://doi.org/10.1177/23294884241227274openalex-snapshot
Notes From the Editors – Leveraging Effective Altruism: CSR Communication That Pays It Forward
inferred← citeshttps://doi.org/10.1177/23294884241242111openalex-snapshot
Bottom-Up Corporate Social Advocacy: Examining the Impact of Employees’ Empowered Engagement on Advocacy Willingness and Mediating Roles of Value Congruency and Moral Elevation
inferred← citeshttps://doi.org/10.1177/23294884241290221openalex-snapshot
Smell, Touch, and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts
inferred← citeshttps://doi.org/10.1177/23294884251326261openalex-snapshot
Charismatic Leadership Communication in CSA Initiatives: Examining Its Impacts on Employee Engagement and Cross-Cutting Discussion
inferred← citeshttps://doi.org/10.1177/23294884251327570openalex-snapshot
Examining Issue Polarization and Advocacy Congruity as Antecedents of Corporate Political Advocacy
inferred← citeshttps://doi.org/10.1177/23294884251336354openalex-snapshot
Saying the Right Things to the Right Audience: The Influence of Message Strategy and Consumer Demographics on Reactions to Corporate Social Advocacy (CSA) Communications
inferred← citeshttps://doi.org/10.1177/23294884251399663openalex-snapshot
Doing Good or Looking Good? Multinational Corporations’ Social Media Discourses on Forcibly Displaced People
inferred← citeshttps://doi.org/10.1177/23294884251411517openalex-snapshot
Perception of Ethicality of CSA on Employees’ Advocacy and Ethical Behavior: The Role of Positive Emotional Response and Perceptions of Organization Congruence
inferred← citeshttps://doi.org/10.12681/npse.45587openalex-snapshot
Exploring Corporate Social Advocacy (CSA) Practices within the International Olympic Committee: An Electronic Archival Research
inferred← citeshttps://doi.org/10.17150/2308-6203.2025.14(2).205-220openalex-snapshot
Brand Journalism in the Modern Media Space: Genesis, Typology and Terminology
inferred← citeshttps://doi.org/10.2139/ssrn.5243360openalex-snapshot
Corporate Social Advocacy and Stakeholder Reaction the Impacts of Csa Substantiveness and Signaler Distance
inferred← citeshttps://doi.org/10.22395/angr.v22n44a11openalex-snapshot
Gestión de la Reputación Corporativa en redes sociales. Análisis de cuatro cajas de compensación familiar en Colombia
inferred← citeshttps://doi.org/10.23865/magma.v26.1295openalex-snapshot
Merkeaktivisme – muligheter og utfordringer
inferred← citeshttps://doi.org/10.31014/aior.1992.06.02.514openalex-snapshot
Online Search Frequency and Financial Performance: The Moderating Effect of Business Sector
inferred← citeshttps://doi.org/10.32473/jpic.v6.i1.p26openalex-snapshot
Organizational Advocacy for Racial Justice
inferred← citeshttps://doi.org/10.3390/bs16071093openalex-snapshot
Examining the Impact of Corporate Social Advocacy on Customer Citizenship Behavior Among University Students: The Mediating Roles of Brand Attachment and Electronic Word-of-Mouth
inferred← citeshttps://doi.org/10.3390/su14042385openalex-snapshot
Meeting Consumers’ Expectations: Exploring Corporate Social Advocacy Communication in China
inferred← citeshttps://doi.org/10.3390/su16198445openalex-snapshot
Green Messaging in the Fast-Food Industry: The Role of Responsibility, Obligation, and Values in Driving Eco-Conscious Behavior
inferred← citeshttps://doi.org/10.3390/su17094124openalex-snapshot
Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products
inferred← citeshttps://doi.org/10.4018/978-1-6684-4523-5.ch015openalex-snapshot
Linking Corporate Social Responsibility, Brand Activism, and Corporate Reputation
inferred← citeshttps://doi.org/10.4018/979-8-3373-0923-1.ch010openalex-snapshot
Emerging Trends in Social Sustainability Within Manufacturing Supply Chains
inferred← citeshttps://doi.org/10.4018/979-8-3693-2045-7.ch060openalex-snapshot
Linking Corporate Social Responsibility, Brand Activism, and Corporate Reputation
inferred← citeshttps://doi.org/10.4018/ijec.387828openalex-snapshot
The Role of Multimedia Elements in Brand Design
inferred← citeshttps://doi.org/10.52585/icvs.v4i1.18openalex-snapshot
Vanlighet, försäkran och riskmedvetenhet: äldreboendens självpresentationer på Instagram under covid-19-pandemin
inferred← citeshttps://doi.org/10.70322/rrd.2025.10009openalex-snapshot
The Digital Generation: Branding and Consumer Behavior in Tech Adoption
Editorial review for independent work. ICSAC — the Institute for Complexity Science and Advanced Computing — runs a structured editorial panel for researchers publishing outside journals, and publishes on CiteStamp rails. Submission is free and goes through ORCID: icsacinstitute.org/submit.