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Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information

https://doi.org/10.1177/2340944421996343
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Outgoing claims: the papers this work cites, builds on, or argues with.

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Competing on analytics: the new science of winning

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Tech-Business Analytics in Tertiary Industry Sector
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The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals
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Tech-Business Analytics in Tertiary Industry Sector
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