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An Empirical Investigation of Marketing Programme and Process Elements in the Home-Host Scenario

https://doi.org/10.1300/j042v16n01_07
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/0471667196.ess7028.pub2openalex-snapshot
Review of Economics and Statistics
inferredcites →https://doi.org/10.1002/tie.5060150217openalex-snapshot
Patterns of marketing adaptation in international business
inferredcites →https://doi.org/10.1002/tie.5060280204openalex-snapshot
Customizing global marketing
inferredcites →https://doi.org/10.1007/978-3-322-91001-1openalex-snapshot
Management International Review
inferredcites →https://doi.org/10.1016/0007-6813(86)90040-6openalex-snapshot
Standardization in international marketing: Is Ted Levitt in fact right?
inferredcites →https://doi.org/10.1016/0148-2963(93)90014-gopenalex-snapshot
Environment, strategy, structure, and performance in the context of export activity: An empirical study of Taiwanese manufacturing firms
inferredcites →https://doi.org/10.1016/0169-2070(88)90019-2openalex-snapshot
Harvard Business Review
inferredcites →https://doi.org/10.1016/b0-08-043076-7/04274-1openalex-snapshot
International Marketing
inferredcites →https://doi.org/10.1023/a:1012871225166openalex-snapshot
An Investigation of Market Entry Strategy Selection: Exporting vs Foreign Direct Investment Modes—A Home-host Country Scenario
inferredcites →https://doi.org/10.1057/palgrave.jibs.8490242openalex-snapshot
Product and Promotion Adaptation in Export Ventures: An Empirical Investigation
inferredcites →https://doi.org/10.1057/palgrave.jibs.8490257openalex-snapshot
Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors
inferredcites →https://doi.org/10.1057/palgrave.jibs.8490393openalex-snapshot
Strategic Market Entry Factors and Market Share Achievement in Japan
inferredcites →https://doi.org/10.1057/palgrave.jibs.8490424openalex-snapshot
International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy
inferredcites →https://doi.org/10.1057/palgrave.jibs.8490432openalex-snapshot
Modes of Foreign Entry: A Transaction Cost Analysis and Propositions
inferredcites →https://doi.org/10.1057/palgrave.jibs.8490754openalex-snapshot
Product and Promotion Adaptation by European Firms in the U.S
inferredcites →https://doi.org/10.1108/02651339110004906openalex-snapshot
Relationships among Organisational Characteristics, Marketing Strategy and Export Performance
inferredcites →https://doi.org/10.1108/02651339410069227openalex-snapshot
Factors Influencing International Channel Choice of Small Business Exporters
inferredcites →https://doi.org/10.1108/02651339510091726openalex-snapshot
Ideal and actual product adaptation in US exporting firms
inferredcites →https://doi.org/10.1108/09590550110382309openalex-snapshot
An analysis of Taiwan’s distribution system
inferredcites →https://doi.org/10.1108/eb008316openalex-snapshot
EXPORT ACTIVITIES OF TURKISH MANUFACTURERS
inferredcites →https://doi.org/10.1108/eb008332openalex-snapshot
IS STANDARDISATION OF MARKETING FEASIBLE IN CULTURE‐BOUND INDUSTRIES? A EUROPEAN CASE STUDY
inferredcites →https://doi.org/10.1108/eb038986openalex-snapshot
GLOBAL COMPETITION IN THE 1980s
inferredcites →https://doi.org/10.1108/eum0000000004999openalex-snapshot
American Marketing in the European Common Market, 1963‐1973
inferredcites →https://doi.org/10.1108/eum0000000005034openalex-snapshot
International Advertising Strategy
inferredcites →https://doi.org/10.1177/002224298705100106openalex-snapshot
International Market Entry and Expansion Via Independent or Integrated Channels of Distribution
inferredcites →https://doi.org/10.1177/002224298705100305openalex-snapshot
Industrial Purchasing: An Empirical Exploration of the Buyclass Framework
inferredcites →https://doi.org/10.1177/002224298905300106openalex-snapshot
Standardization of International Marketing Strategy: Some Research Hypotheses
inferredcites →https://doi.org/10.1177/002224299205600201openalex-snapshot
The Influence of Global Marketing Standardization on Performance
inferredcites →https://doi.org/10.1177/002224299405800101openalex-snapshot
Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures
inferredcites →https://doi.org/10.1177/1069031x9500300409openalex-snapshot
A Typology of Service Firms in International Markets: An Empirical Investigation
inferredcites →https://doi.org/10.1300/j042v04n01_04openalex-snapshot
Standardization in International Marketing
inferredcites →https://doi.org/10.1300/j042v04n02_04openalex-snapshot
Strategy Standardization in International Marketing:
inferredcites →https://doi.org/10.1300/j042v09n01_05openalex-snapshot
Global Marketing Standardization
inferredcites →https://doi.org/10.1300/j042v10n02_04openalex-snapshot
Marketing-Mix Standardization:
inferredcites →https://doi.org/10.1300/j042v10n03_04openalex-snapshot
The Standardisation Debate in International Marketing
inferredcites →https://doi.org/10.1300/j042v11n02_05openalex-snapshot
International Catalog Mix Adaptation
inferredcites →https://doi.org/10.2307/1249866openalex-snapshot
International Marketing
inferredcites →https://doi.org/10.2307/1250307openalex-snapshot
International Marketing Management
inferredcites →https://doi.org/10.2307/1251271openalex-snapshot
Advances in International Marketing
inferredcites →https://doi.org/10.2307/1251639openalex-snapshot
Entry Strategies for International Markets
inferredcites →https://doi.org/10.2307/20042489openalex-snapshot
Triad Power: The Coming Shape of Global Competition
inferredcites →https://doi.org/10.2307/2109884openalex-snapshot
Immigrant Links to the Home Country: Empirical Implications for U.S. Bilateral Trade Flows
inferredcites →https://doi.org/10.2307/2348783openalex-snapshot
Multivariate Data Analysis with Readings.
inferredcites →https://doi.org/10.4324/9780203824191openalex-snapshot
International Marketing

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.1071192openalex-extracted
Marketing Control and Marketing Standardisation Strategies: An Integrated Typology
inferred← citeshttps://doi.org/10.1007/s10490-009-9146-3openalex-snapshot
Diaspora and trade facilitation: The case of ethnic Chinese in Australia
inferred← citeshttps://doi.org/10.1007/s10843-005-0401-5openalex-snapshot
Branding Strategies of Born Globals
inferred← citeshttps://doi.org/10.1016/j.ibusrev.2004.09.001openalex-snapshot
An empirical investigation of immigrant effects: the experience of firms operating in the emerging markets
inferred← citeshttps://doi.org/10.1080/08911760802135152openalex-snapshot
The Impact of a Centralised Organisational Structure on Marketing Standardisation Strategy and Performance: The Experience of Price, Place and Management Processes
inferred← citeshttps://doi.org/10.1080/08911762.2011.545718openalex-snapshot
The Effect of Cultural Distance on International Marketing Strategy: A Comparison of Cultural Distance and Managerial Perception Measures
inferred← citeshttps://doi.org/10.1108/02651331011088272openalex-snapshot
Immigrant employee effects in international strategy
inferred← citeshttps://doi.org/10.1108/03090560810840880openalex-snapshot
Contribution of immigrant employees to international marketing standardisation strategies selection
inferred← citeshttps://doi.org/10.1108/1525383x200400011openalex-snapshot
Strategic Choice In International Ventures: A Contingency Framework Integrating Standardization and Entry‐Mode Decisions
inferred← citeshttps://doi.org/10.1108/15587891111100778openalex-snapshot
Immigrant effects and international business activity: an overview
inferred← citeshttps://doi.org/10.1108/s1571-5027(2010)00000230030openalex-snapshot
Diasporas as drivers of national competitiveness
inferred← citeshttps://doi.org/10.1300/j042v20n01_04openalex-snapshot
Analysis of Marketing Standardization Strategies
inferred← citeshttps://doi.org/10.1504/gber.2011.041855openalex-snapshot
Isomorphic immigrant effect in foreign entry
inferred← citeshttps://doi.org/10.1504/ijbg.2012.046207openalex-snapshot
International orientation, marketing mix, and the performance of international German 'mittelstand' companies
inferred← citeshttps://doi.org/10.1509/jimk.11.3.48.20156openalex-snapshot
International Standardization Strategies: The Experiences of Australian and New Zealand Firms Operating in the Greater China Markets
inferred← citeshttps://doi.org/10.1509/jimk.19.3.1openalex-snapshot
Research on Export Pricing: Still Moving toward Maturity
inferred← citeshttps://doi.org/10.17053/jcc.2008.11.1.004openalex-snapshot
The Effect of Culture on International Marketing Strategy: Using Subjective and Objective Measures of Cultural Difference to Minimize Common Me hod Bias
inferred← citeshttps://doi.org/10.4018/978-1-4666-0306-6.ch019openalex-snapshot
Immigrant Effect in International Expansion
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