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The Portrayal of People in Magazine Advertisements:

https://doi.org/10.1300/j046v08n02_04
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inferred← citeshttps://doi.org/10.2139/ssrn.2391649openalex-extracted
The Changing Roles Portrayed by Women in Indian Advertisements: A Longitudinal Content Analysis
inferred← citeshttps://doi.org/10.1007/978-3-642-23753-9_105openalex-snapshot
Gender Stereotype in Foreign Media Advertisement: Performance Feature, Function and Mechanism
inferred← citeshttps://doi.org/10.1007/s12646-009-0024-3openalex-snapshot
Role portrayals of men and women in print ads
inferred← citeshttps://doi.org/10.1016/j.jbusres.2006.11.002openalex-snapshot
Culture and web communications
inferred← citeshttps://doi.org/10.1016/j.jbusres.2011.12.025openalex-snapshot
How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation
inferred← citeshttps://doi.org/10.1023/a:1007108725661openalex-snapshot
Men and Women in Indian Magazine Advertisements: A Preliminary Report
inferred← citeshttps://doi.org/10.1023/a:1015491009717openalex-snapshot
Appeals in Korean Magazine Advertising: A Content Analysis and Cross-Cultural Comparison
inferred← citeshttps://doi.org/10.1080/00913367.2005.10639190openalex-snapshot
LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising
inferred← citeshttps://doi.org/10.1080/01292980802618064openalex-snapshot
Online health promotion strategies and appeals in the USA and South Korea: a content analysis of weight-loss websites
inferred← citeshttps://doi.org/10.1080/02650487.2006.11072985openalex-snapshot
Advertising standardisation in culturally similar markets
inferred← citeshttps://doi.org/10.1080/02650487.2007.11073016openalex-snapshot
Advertising visuals in global brands’ local websites: a six-country comparison
inferred← citeshttps://doi.org/10.1080/08952841.2018.1521655openalex-snapshot
Media and age-coded representations of later life: An analysis of selected print advertisements of English-language magazines in India
inferred← citeshttps://doi.org/10.1080/10496490903294703openalex-snapshot
How Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States, the United Kingdom, and Korea
inferred← citeshttps://doi.org/10.1080/10599231.2023.2197531openalex-snapshot
Celebrity Endorsements in Liked Advertisements: A Study of Asian Countries
inferred← citeshttps://doi.org/10.1080/10641734.2005.10505182openalex-snapshot
The Importance of Perceived Endorser Credibility in South Korean Advertising
inferred← citeshttps://doi.org/10.1080/10641734.2012.700811openalex-snapshot
Executional Elements in Banner Advertising: A Cross-Cultural Comparison
inferred← citeshttps://doi.org/10.1108/02610150710822285openalex-snapshot
Gender role portrayals and sexism in Spanish magazines
inferred← citeshttps://doi.org/10.1108/02634500410542798openalex-snapshot
The relationship of cultural values and message strategies in service advertising
inferred← citeshttps://doi.org/10.1108/13555850910926245openalex-snapshot
Cross‐cultural analysis of gender roles: Indian and US advertisements
inferred← citeshttps://doi.org/10.1177/0022022110385234openalex-snapshot
Outside the Head and Outside Individualism-Collectivism
inferred← citeshttps://doi.org/10.1177/09732586251348885openalex-snapshot
Mapping Audience Perception Towards Counter-stereotype Gender Roles Portrayal in Contemporary Indian Advertising
inferred← citeshttps://doi.org/10.1207/s1532785xmep0401_04openalex-snapshot
The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Show and TV Advertising: A Cross Cultural Study Between the United States and South Korea
inferred← citeshttps://doi.org/10.1300/j046v12n03_05openalex-snapshot
Informational/Transformational Advertising
inferred← citeshttps://doi.org/10.1300/j046v14n02_08openalex-snapshot
An Assessment of Methodological Development in Cross-Cultural Advertising Research
inferred← citeshttps://doi.org/10.15655/mw/2015/v6i2/65660openalex-snapshot
Mapping the Portrayal of Females in Contemporary Indian Advertisements
inferred← citeshttps://doi.org/10.17485/ijst/2017/v10i19/111108openalex-snapshot
Cross-Cultural Advertising Execution Style: Past Trends and Future Directions
inferred← citeshttps://doi.org/10.21074/kjlcap.2007.8.3.339openalex-snapshot
Comparative Analysis of Information Cues in Magazine Advertisements: Korea vs. U.S.
inferred← citeshttps://doi.org/10.29121/shodhkosh.v3.i2se.2022.256openalex-snapshot
THE EVOLVING IMAGE OF WOMEN IN INDIAN ADVERTISEMENTS: A REVIEW
inferred← citeshttps://doi.org/10.4018/979-8-3693-3948-0.ch012openalex-snapshot
Breaking of Ethical Quandaries by Celebrity Brand Ambassadors
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