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Creating Competitive Advantage Through Ingredient Branding and Brand Ecosystem

https://doi.org/10.1300/j047v20n01_03
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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/j.indmarman.2005.06.004openalex-snapshot
Co-branding on industrial markets
inferredcites →https://doi.org/10.1016/s1057-7408(08)80004-6openalex-snapshot
The role of country of origin in product evaluations: Informational and standard‐of‐comparison effects
inferredcites →https://doi.org/10.1108/07363760010357796openalex-snapshot
Co‐branding: brand equity and trial effects
inferredcites →https://doi.org/10.1108/10610420010344013openalex-snapshot
Strategic brand alliances: implications of ingredient branding for national and private label brands
inferredcites →https://doi.org/10.1108/10610429910284210openalex-snapshot
Improving competitive position using branded ingredients
inferredcites →https://doi.org/10.1108/ejm.2002.36.11_12.1439.1openalex-snapshot
Co‐Branding: The Science of Alliance
inferredcites →https://doi.org/10.1177/002224379202900104openalex-snapshot
The Effects of Sequential Introduction of Brand Extensions
inferredcites →https://doi.org/10.1177/002224379403100201openalex-snapshot
Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
inferredcites →https://doi.org/10.1177/002224379403100203openalex-snapshot
Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation
inferredcites →https://doi.org/10.1177/002224379603300407openalex-snapshot
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
inferredcites →https://doi.org/10.1177/002224379803500105openalex-snapshot
Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
inferredcites →https://doi.org/10.48550/arxiv.0904.3012openalex-snapshot
The ultimate question

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Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.2242870openalex-extracted
The Role of Brand Characteristics in Brand Alliance Engagement with Different Types of Partners: An Exploratory Study
inferred← citeshttps://doi.org/10.1002/bsd2.287openalex-snapshot
Ingredient branding for medicinal and aromatic plants: An alternative branding strategy to ensure differentiation and suppliers empowerment
inferred← citeshttps://doi.org/10.1002/bsd2.31openalex-snapshot
From Commodity to Brand: The Country of Origin Branding Perspective for Indian Medicinal and Aromatic plants
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Branding a state university: doing it right
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Advances in B2B Co-Branding: A Systematic Literature Review
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Branded Products in Service Encounters: An Information Integration Model of Consumer Evaluations and Intentions
inferred← citeshttps://doi.org/10.1108/09513541111172126openalex-snapshot
Utilizing the brand ecosystem framework in designing branding strategies for higher education
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University brand equity: an empirical investigation of its dimensions
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Examining the relationship between brand equity dimensions and university brand equity
inferred← citeshttps://doi.org/10.1108/inmr-02-2020-0020openalex-snapshot
Wearable technologies in the fashion value ecosystem: a conceptual model
inferred← citeshttps://doi.org/10.1108/jadee-09-2019-0145openalex-snapshot
Branding of green tea leaf: a disruptive innovation for building market competitiveness of small tea growers in North East India
inferred← citeshttps://doi.org/10.1108/jarhe-04-2020-0097openalex-snapshot
An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education
inferred← citeshttps://doi.org/10.1145/3357292.3357321openalex-snapshot
Formation Process of Traditional Service Firm's Platform Ecosystem Strategy
inferred← citeshttps://doi.org/10.15240/tul/008/2022-3-002openalex-snapshot
A QUALITATIVE STUDY ABOUT INTERNATIONALIZATION OF TURKISH TEXTILE & CLOTHING INDUSTRIES
inferred← citeshttps://doi.org/10.17058/tecnolog.v2i0.15954openalex-snapshot
Modelo conceitual do ecossistema de valor da moda na perspectiva dos produtos WEARABLES
inferred← citeshttps://doi.org/10.23834/isrjournal.839937openalex-snapshot
University Branding and Measuring Brand Equity: Conceptual Framework and Empirical Studies
inferred← citeshttps://doi.org/10.3390/beverages4040098openalex-snapshot
Consumer Drivers of Muscadine Wine Purchase Decisions
inferred← citeshttps://doi.org/10.4018/979-8-3373-4591-8.ch007openalex-snapshot
Reshaping Digital Advertising for Gen Z
inferred← citeshttps://doi.org/10.5204/thesis.eprints.235057openalex-snapshot
Walking The chain: The social construction of Australian cotton's sustainable value
inferred← citeshttps://doi.org/10.55439/eced/vol23_iss1/a10openalex-snapshot
MODEL OF BRAND VALUE ASSESSMENT OF HIGHER EDUCATION INSTITUTIONS
inferred← citeshttps://doi.org/10.55439/eit/vol10_iss4/a18openalex-snapshot
Factors affecting university brand capital in the process of transformation of the university system
inferred← citeshttps://doi.org/10.5897/ajbm2013.7077openalex-snapshot
Factors influencing choice of a university by students in Zimbabwe
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