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Managing the Sales Promotion Mix

https://doi.org/10.1300/j057v05n01_06
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Inferred edges come from two machine sources: sweeps of open repository metadata (mostly SSRN and Zenodo), and a bulk OpenAlex citation snapshot. Every row below is labelled with the one it came from. Neither is a complete citation index — absence here is not evidence of absence.

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/978-1-349-06853-1_6openalex-snapshot
Marketing communications
inferredcites →https://doi.org/10.1016/0002-8223(94)92216-0openalex-snapshot
Harvard business review
inferredcites →https://doi.org/10.1016/s0022-4359(96)90030-5openalex-snapshot
Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability,
inferredcites →https://doi.org/10.1017/cbo9780511609220.014openalex-snapshot
Prospect theory: An analysis of decision under risk
inferredcites →https://doi.org/10.1080/00913367.1985.10672930openalex-snapshot
Gifts versus Sweepstakes: Consumer Choices and Profiles
inferredcites →https://doi.org/10.1086/209515openalex-snapshot
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
inferredcites →https://doi.org/10.1177/002224298605000302openalex-snapshot
Key Success Factors for Manufacturers' Sales Promotions in Package Goods
inferredcites →https://doi.org/10.1177/002224298905300308openalex-snapshot
Analyzing Incremental Sales from a Direct Mail Coupon Promotion
inferredcites →https://doi.org/10.1177/002224299005400405openalex-snapshot
A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products
inferredcites →https://doi.org/10.1177/002224378702400404openalex-snapshot
The Effects of a Direct Mail Coupon on Brand Choice Behavior
inferredcites →https://doi.org/10.1177/002224378802500402openalex-snapshot
Impact of Sales Promotions on When, What, and How Much to Buy
inferredcites →https://doi.org/10.1177/002224379503200404openalex-snapshot
Double Couponing and Retail Pricing in a Couponed Product Category
inferredcites →https://doi.org/10.2307/1914185openalex-snapshot
Prospect Theory: An Analysis of Decision under Risk
inferredcites →https://doi.org/10.2307/20046815openalex-snapshot
Playing to Win
inferredcites →https://doi.org/10.2307/3172499openalex-snapshot
Promotion Has a Negative Effect on Brand Evaluations: Or Does It? Additional Disconfirming Evidence

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.5281/zenodo.3412770openalex-extracted
The effect of promotion type and Promotional Benefit Level on brand image
inferred← citeshttps://doi.org/10.1057/bm.2008.12openalex-snapshot
The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour
inferred← citeshttps://doi.org/10.1080/10496491.2019.1612491openalex-snapshot
Promotional Framing of Green Products: Mediating Role of Sale Proneness
inferred← citeshttps://doi.org/10.1080/10696679.2015.980172openalex-snapshot
Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests
inferred← citeshttps://doi.org/10.1108/10610421111121099openalex-snapshot
Consumer response to gift promotions
inferred← citeshttps://doi.org/10.1108/ejm-11-2017-0904openalex-snapshot
When free gifts hurt the promoted product
inferred← citeshttps://doi.org/10.1177/1938965515580133openalex-snapshot
Luxe for Less
inferred← citeshttps://doi.org/10.1300/j042v13n03_02openalex-snapshot
A Model of Managerial Response to Sales Promotions
inferred← citeshttps://doi.org/10.19030/jabr.v24i3.1338openalex-snapshot
The Effect Of Promotion Type And Benefit Congruency On Brand Image
inferred← citeshttps://doi.org/10.25292/atlr.v2i0.234openalex-snapshot
Consumer Reaction To The Promotion Of Garuda Indonesia Airline Prices, The Moderating Role The Of Need For Consumer Status
inferred← citeshttps://doi.org/10.26905/jbm.v6i1.3033openalex-snapshot
The Surrender of A Panoply of Copycats to The Case-Hardened Market Leader: Substantiation from An Experimental Study of The Indonesia Crop-Protection Industry
inferred← citeshttps://doi.org/10.31795/baunsobed.736304openalex-snapshot
ON-LINE PERAKENDE SEKTÖRÜNDE UYGULANAN PARASAL VE PARASAL OLMAYAN SATIŞ PROMOSYONLARININ MARKA EDERİNE ETKİSİ
inferred← citeshttps://doi.org/10.34917/9112219openalex-snapshot
Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions
inferred← citeshttps://doi.org/10.4018/978-1-5225-0282-1.ch011openalex-snapshot
Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period
inferred← citeshttps://doi.org/10.4018/978-1-5225-9282-2.ch020openalex-snapshot
Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period
inferred← citeshttps://doi.org/10.58884/akademik-hassasiyetler.1334383openalex-snapshot
TÜKETİCİLERİN SATIŞ GELİŞTİRME UYGULAMALARINA YÖNELİK TUTUMLARININ ÖLÇÜLMESİ: BİR ÖLÇEK GELİŞTİRME ÇALIŞMASI
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