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Church Marketing: Strategies for Retaining and Attracting Members

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/0007-6813(59)90046-1openalex-snapshot

A marketing analysis of religion

inferredcites →https://doi.org/10.1016/0014-2921(87)90068-7openalex-snapshot

Minutes of the General Assembly

inferredcites →https://doi.org/10.1080/00913367.1986.10672985openalex-snapshot

Church Advertising: Views of the Clergy and General Public

inferredcites →https://doi.org/10.1080/15332969.1986.9984814openalex-snapshot

Marketing communication techniques in a church setting: Views on appropriateness

inferredcites →https://doi.org/10.1080/15332969.1991.9985037openalex-snapshot

Religion and marketing: Important research area or a footnote in the literature?

inferredcites →https://doi.org/10.1093/oso/9780195082289.001.0001openalex-snapshot

Selling God

inferredcites →https://doi.org/10.1300/j090v01n04_06openalex-snapshot

Marketing Communication Techniques in a Church Setting

inferredcites →https://doi.org/10.1300/j090v01n04_07openalex-snapshot

Marketing the Church

inferredcites →https://doi.org/10.1300/j090v08n01_12openalex-snapshot

Religion and Marketing

inferredcites →https://doi.org/10.2307/1248740openalex-snapshot

Broadening the Concept of Marketing

inferredcites →https://doi.org/10.5860/choice.32-0263openalex-snapshot

Selling God: American religion in the marketplace of culture

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.1738328openalex-extracted

inferred← citeshttps://doi.org/10.1002/9781119671619.ch12openalex-snapshot

Public Relations and Advertising

inferred← citeshttps://doi.org/10.1002/nvsm.1467openalex-snapshot

How great thy brand: the impact of church branding on perceived benefits

inferred← citeshttps://doi.org/10.1002/nvsm.1581openalex-snapshot

Take me to church: What ministries are of perceived value for attendees from a nonprofit marketing perspective?

inferred← citeshttps://doi.org/10.1002/nvsm.314openalex-snapshot

An empirical investigation of the link between market orientation and church performance

inferred← citeshttps://doi.org/10.1002/nvsm.399openalex-snapshot

An empirical investigation on the role of market orientation in church participation

inferred← citeshttps://doi.org/10.1007/978-3-319-10963-3_74openalex-snapshot

Church Marketing: An Investigation of the Role of Market Orientation in Church Participation

inferred← citeshttps://doi.org/10.1007/s10551-015-2709-yopenalex-snapshot

Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope

inferred← citeshttps://doi.org/10.1007/s12208-020-00261-4openalex-snapshot

Adherents’ switching behavior: exploring the push-pull-mooring framework in the Christian religious market

inferred← citeshttps://doi.org/10.1007/s12208-021-00296-1openalex-snapshot

Competitive marketing strategies of churches in Ghana: a theoretical development

inferred← citeshttps://doi.org/10.1007/s12208-022-00342-6openalex-snapshot

Antecedents of the faithful’s loyalty

inferred← citeshttps://doi.org/10.1016/j.jbusres.2013.03.011openalex-snapshot

Appealing to the imagination: Effective and ethical marketing of religion

inferred← citeshttps://doi.org/10.1017/s1755048317000414openalex-snapshot

Messages from Above: Conflict and Convergence of Messages to the Catholic Voter from the Catholic Church Hierarchy

inferred← citeshttps://doi.org/10.1080/0965254x.2011.565880openalex-snapshot

The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm

inferred← citeshttps://doi.org/10.1080/10495142.2011.590724openalex-snapshot

The Role of Brand Orientation in Church Participation: An Empirical Examination

inferred← citeshttps://doi.org/10.1080/10495142.2024.2390853openalex-snapshot

Measuring Quality in the Christian Religious Context: Development and Validation of the Push–Pull Religious Quality (P-P-RelQual) Scale

inferred← citeshttps://doi.org/10.1080/14766086.2018.1445008openalex-snapshot

Religions as brands? Religion and spirituality in consumer society

inferred← citeshttps://doi.org/10.1080/15332969.2011.533100openalex-snapshot

Church Marketing: The Effect of Market Orientation on Perceived Benefits and Church Participation

inferred← citeshttps://doi.org/10.1080/15332969.2012.633440openalex-snapshot

Church Marketing: Building and Sustaining Membership

inferred← citeshttps://doi.org/10.1080/15332969.2012.689940openalex-snapshot

Diversified Marketing Media and Service Offerings Prove Successful for Nondenominational Churches

inferred← citeshttps://doi.org/10.1080/15348423.2011.625265openalex-snapshot

Marketing Religion Online: The LDS Church's SEO Efforts

inferred← citeshttps://doi.org/10.1108/09513541211263746openalex-snapshot

Word of mouth antecedents in an educational context: a Singaporean study

inferred← citeshttps://doi.org/10.1108/s2398-391420190000004008openalex-snapshot

Strategic Communication Beyond Organizational Purposes: Lessons Learned from Organized Religion

inferred← citeshttps://doi.org/10.1111/j.1540-6520.2009.00315.xopenalex-snapshot

Entrepreneurial Orientation and the Performance of Religious Congregations as Predicted by Rational Choice Theory

inferred← citeshttps://doi.org/10.1300/j054v10n01_06openalex-snapshot

Appealing to the Unchurched: What Attracts New Members?

inferred← citeshttps://doi.org/10.1300/j093v06n01_03openalex-snapshot

Marketing Your Church with Advertising and Promotion Strategies That Work

inferred← citeshttps://doi.org/10.1300/j093v07n01_06openalex-snapshot

Marketing and Religion

inferred← citeshttps://doi.org/10.1300/j396v24n01_02openalex-snapshot

Church Marketing Communication Methods

inferred← citeshttps://doi.org/10.1300/j396v24n01_03openalex-snapshot

Marketing Church Services

inferred← citeshttps://doi.org/10.19030/jber.v6i2.2384openalex-snapshot

Marketing In America's Large Protestant Churches

inferred← citeshttps://doi.org/10.2307/3512229openalex-snapshot

A Taxonomy of Church Marketing Strategy Types

inferred← citeshttps://doi.org/10.25916/sut.26272834openalex-snapshot

The curious case of church branding and its impact on church participation

inferred← citeshttps://doi.org/10.26199/acu681openalex-snapshot

Being effective Church in rapidly growing coastal towns

inferred← citeshttps://doi.org/10.3390/rel11040190openalex-snapshot

Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media—From Theoretical Introduction to Empirical Approach

inferred← citeshttps://doi.org/10.3390/rel11110607openalex-snapshot

Brand Management of Catholic Church in Poland

inferred← citeshttps://doi.org/10.3390/rel13020115openalex-snapshot

Public Relations in the Perspective of the Catholic Church in Poland

inferred← citeshttps://doi.org/10.3390/rel17101160openalex-snapshot

Emotions Toward the Institution of the Church: Development of a New Measure

inferred← citeshttps://doi.org/10.4018/978-1-7998-1802-1.ch010openalex-snapshot

Mix Marketing

inferred← citeshttps://doi.org/10.4337/9780857936028.00035openalex-snapshot

Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches

inferred← citeshttps://doi.org/10.51415/10321/1362openalex-snapshot

The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal

inferred← citeshttps://doi.org/10.53311/sjlt.v6.42openalex-snapshot

How Can Strategic Leadership be Applied to the Development of the Local Church?

inferred← citeshttps://doi.org/10.5539/ijbm.v5n7p14openalex-snapshot

Market Orientation and Brand Orientation from Customer Perspective: An Empirical Examination in the Non-profit Sector

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